The Healthy Work Podcast

Ashley Fenker is a freelance professional writer and editor. She launched her business full time in November 2018. She partners with businesses and nonprofits on writing and editing projects with a speciality in bringing missions to life with creative storytelling. In addition to more technical and marketing driven projects, she is an essayist who was published last year in Oprah Magazine.

On this episode we discuss:

• Common mistakes small business owners make on their marketing materials & websites
• When to invest in a professional's help for your business & messaging
• Shifting routines & work life during COVID-19
• Doing website refreshes & brain dumps to bring your brand to life
• Putting your mission into 1-2 sentences to uses as a guide for your voice & brand
• Practical strategies for pushing past writer’s block
• Why & how to invest in choosing the right name for your business
• Running a business while also living with an autoimmune condition

Resources from this episode:

• Want an extra set of trained eyes on your business copy? Need help getting to the heart of your brand’s story? Book one of Ashley’s professional copywriting & editing services here. 

Emily is a Board Certified clinical nutritionist with a M.S. in Nutrition & Integrative Health. She is also the parent of a child with multiple life-threatening food allergies, an educator, and a vocal advocate for food allergy awareness and children’s nutrition.

On this episode we discuss:

• How Emily's personal health journey led her to niche down in her practice
• Wearing many hats in a wellness business & making it work for you
• The benefits of doing the things that scare you in your business
• Why public speaking is essential for a new practitioner
• Practical tips for booking & prepping for a national speaking gig
• How to get over your fear of public speaking
• Why vulnerability is essential to reaching the clients you want to help

Resources from this episode:

• Learn more about Emily's nutrition practice
• Read her blog focused on food allergies
• Follow @thriveinside on Instagram

Ashley Stewart is a business school graduate turned nutrition nerd who took her love for both and started helping private practitioners streamline their businesses through systems and processes. She helps nutritionists and registered dietitians create and manage systems in their businesses that help them stop working on the day to day tasks and get back to doing the work they love.

On this episode we discuss:

• Running a virtual business with young kids in the home
• Creating a non-traditional work schedule that works for your lifestyle & needs
• How to decide if hiring a virtual assistant is right for you (& specific tasks they can take off your plate)
• Setting up systems & processes BEFORE you get super busy
• Free organizational & business management tools for wellness entrepreneurs
• Why Practice Better is the best EHR system (& more!) for nutritionists
• Automations you need to take advantage of in Practice Better
• Simple strategies for goal setting & the importance of accountability

Resources from this episode:

• Learn more about Ashley's VA & Systems Consulting services so you can start focusing on the things you love in your business
• For more Practice Better pro tips, read Ashley's blog post on Using Practice Better to Optimize Your Client Experience
• Not sure what tasks to pass off to your VA? Download Ashley's free virtual assistant checklist and start brainstorming!
• Follow @ashleystewartassistants for more productivity and workflow inspiration! 
• Helpful tools mentioned: (note: these are affiliate links)
  • Practice Better
  • Click Up
  • Flodesk

Jennifer Chu is one of the country's first Board Certified Women’s Health Specialists. She has been a physical therapist since 1997, and in 2001 she opened ITR Physical Therapy in order to create an environment where patients would receive the individualized, quality, and manual care that she believes each patient deserves.

Jennifer has spoken nationally about her field, has participated in clinical research regarding release techniques for painful bladder syndrome and painful C section scars.  

On this episode we discuss:

• Giving clients the time & attention they need while also taking care of yourself
• How Jen ended up pursuing an entrepreneurial life even though that wasn't her original plan 
• Why she niched down to serve patients with pelvic pain & dysfunction (& how to try a bunch of specialities out before you choose a population)
• Starting a practice with word of mouth marketing & professional networking
• The MOST IMPORTANT thing to invest in when you're first starting out (hint: it has to do with education!)
• Being aligned with yourself & delegating as soon as you can
• The important work of destigmatizing women's health issues & helping patients become more aware of their individual needs
• Why Jen does a ton of outreach in the community (for free!) & recommends this to all newbie wellness practitioners 

Resources from this episode:

• Learn more about Jen's physical therapy practice & the work she does in women's health, pelvic dysfunction, & more
• Follow @itr_physicaltherapy on Instagram
• Join the Healthy Work Community to collaborate with other passionate wellness entrepreneurs! 

 Emily Kyle is a Dietitian & Cannabis Practitioner teaching women how to use cannabis as lifestyle-medicine to reclaim their lives from anxiety or pain, allowing them to find joy, enhance their productivity, improve their relationships, and naturally support their overall health and well-being. She practices in-person in New York and also virtually around the country.

On this episode we discuss:

• Taking the leap from part-time to full-time private practice
• How niching down opens up opportunities & positions you as an expert
• Easy steps for booking your first TV appearance
• Lessons Emily learned from her first to second cookbook
• What Emily has recently changed to be more strategic on social media this year
• Why you don't just want to be posting beautiful photos of food on Instagram
• Is 2020 the year of "less is more"?
• Faking it till you make it, embracing mistakes, & learning from failure

Resources from this episode:

• Learn more about Emily's counseling services & cannabis education
• Check out her Cannabis 101 Online Course
• Shop her premium CBD products & cookbooks

Christie Dondero Bettwy is the Executive Director of Rock Recovery, a DC-based nonprofit that helps people overcome disordered eating so they can live full and healthy lives. Christie has been recovered from an eating disorder for over 10 years, and is passionate about growing Rock Recovery's community impact and sharing the fact that complete freedom from disordered eating is possible.

On this episode we discuss:

• The importance of relationship-based business & partnerships for growth
• Implementing a sliding scale & creating a sustainable model for community outreach 
• Spending money to make a money when you're on a small budget
• Using workshops & events to leverage the communities of trust that people already have in place 
• Seeking feedback as a leader so that you can be aware of your own blindspots
• Qualities to look for in a new hire when you have a small team  
• Setting aside strategic time to cast dream & cast vision 

Resources from this episode:

• Attend Rock Recovery's Annual Benefit Dinner
• Get on their Treatment Provider List
• Volunteer with Rock Recovery
• Learn more about their Clinical Recovery Services

Jamie Dant worked in the fitness industry for 14 years as a personal trainer, strength & conditioning coach and crossfit coach. Now, as a Licensed Dietitian-Nutritionist, Jamie helps athletes nourish their minds & bodies for optimal health and performance without restrictive dieting or tons of cardio.

On this episode we discuss: 

• The many ways Jamie structured her services before finding the RIGHT fit for her business
• Pros and cons of 1:1 health programs vs. group programs 
• Quick tips for using social media to attract new clients
• Differentiating your content for Instagram Stories
• Specific ways to use Practice Better to save you time in your business
• To meal plan or not to meal plan as a nutritionist?

Resources from this episode:

• Get more info on Jamie's self directed CNS internship program 
• Follow @jamiedantldn on Instagram for all things athletics & nutrition 
• Grab a spot in Jamie's 90-day online coaching program

Samantha Gladish is an online nutritionist specializing in weight loss and women's hormonal health. She coaches women around the world and has built a successful and incredible brand and business. Her passion for business is an extension of her work as a Health Coach. Samantha speaks internationally on all things health, wellness and entrepreneurship and in her spare time, you can find her baking up delicious health-ified treats in her kitchen.

On this episode we discuss:

• How Samantha transitioned from part-time to full-time entrepreneurship
• The importance of learning sales language & using sales calls in your wellness business 
• Advantages to using high-end packages in your practice
• How Samantha started her business with only $4,000 in her bank account
• Tips to speed up the book writing & publishing process
• Being structured & intentional with your time & calendar to optimize productivity 

Resources from this episode:

• Follow @holisticwellnessfoodie for inspiration on all things health, entrepreneurship, & more! 
• Pre-order the 30-Day Hormone Solution & get 3 amazing bonuses! 
• Tune into the Healthy Hormones for Women Podcast
• Grab a spot in Samantha's business mentorship program

Erica Julson is a Registered Dietitian and online entrepreneur. She is the Founder of The Unconventional RD - a blog and Facebook group for dietitians interested in passive and alternative income, and creator of The Functional Nutrition Library - a membership site where dietitians can learn more about functional nutrition at an affordable price point. 

In this episode we discuss:

• How Erica grew her highly engaged Facebook Group to over 7k members (& the time it takes to do this well!)
• Why you need to grow your audience BEFORE you create a valuable product
• What Erica wished she knew about blogging before she got started 
• Top SEO tools & trends of the year, plus expert advice for doing effective keyword research 
• How Erica makes 6-figures online from affiliates, blogging, a membership site, & courses
• Which passive income streams have generated the most income and ROI 

Resources from this episode:

• Join The Functional Nutrition Library, a membership site full of resources for functional nutrition professionals
• Get Erica’s Business Bootcamp Courses on SEO, email marketing, or blogging, created especially for wellness professionals who want guidance and support in building a successful online business
• Join The Healthy Work Community to collaborate with other passionate wellness entrepreneurs & discuss topics from the podcast! 

Sara Kahn is a former marketing executive turned clinical nutritionist. Her practice is located in NYC and she specializes in digestive issues like IBS, SIBO, GERD and more.

On this episode we discuss:

• A 3-step script for a Discovery Call that converts to more clients 
• Starting a waitlist nutrition practice right out of grad school 
• How to decide when it’s the right time for your first hire to expand your practice 
• The benefits of choosing a profitable niche where you are your ideal client
• Why you should not offer single sessions to your clients + tips for nailing down your pricing model 
• How to do your marketing on a shoestring budget (& why you SHOULD!)

Resources from this episode:

• Book your spot in Sara’s Marketing 101 Power Hour so you can nail down your niche & start building a profitable practice 
• Follow @sarakahnnutrition on Instagram to see how her business continues to grow
• Join the Healthy Work Community for more business-building support from other wellness entrepreneurs