How do you keep your heart soft when breakthrough feels hard?

In this deeply personal and powerful episode, Dr. Janine Do Cabo flips the mic and sits down with Odette de Beer, Founder of Amplify Business Coaching and author of From Heart to Bottom Line. Together, they unpack the stories behind Odette’s most shared quotes—raw insights that shape her work in strategy, CX, and values-led leadership.

From why being “hard to reach” erodes trust, to the real reason clients slip away without warning, this episode is packed with straight-talking wisdom, business truths, and full-circle moments that will challenge the way you lead, serve, and grow.

You'll also hear about the Pullman Adelaide, a standout story that perfectly illustrates what real client experience looks like—where a simple act of care during hotel quarantine became a masterclass in meaningful connection. This CX moment is more than memorable—it’s proof that the smallest things can leave the biggest imprint.

Whether you’re building a brand, leading a team, or figuring things out on the messy middle days—this conversation reminds you: you’re not late, you’re not failing, and you’re not alone.

🔑 Key Moments & Themes:

• The truth about trust, loyalty, and emotional connection in business
• Why consistency in message and presence is non-negotiable
• How to handle silence—whether from clients, teams, or your own self-doubt
• The secret to meaningful customer experiences (hint: it’s not about the money)
• Real stories behind Odette’s standout quotes
• When to scale, when to pause, and why your difference is your advantage
• Why Odette believes the Pullman Adelaide sets the standard for delighting clients

Grab the book: From Heart to Bottom Line on Amazon

Want more like this? Subscribe to the Amplify with Purpose newsletter or send us your questions—we might feature yours next.

🎧 Listen. Reflect. Re-align. And don’t forget—silence isn’t golden, it’s a dealbreaker