Join Sue Heilbronner as she sits down with master metalworker and jewelry designer Todd Reed to explore a revolutionary approach to selling that transcends transactions. Todd shares how he built a brand rooted in creativity, emotional connection, and authentic design. We talk about:> Why emotional needs matter more than price points in creating meaningful customer relationships> How downsizing his company helped him reconnect with his core creative values and his personal joy> The power of designing artful objects that tell profound and often deeply personal stories > His journey of building a heritage brand that can outlive himIf you yearn for a more soulful approach to business, consider this episode personally designed for you. Todd’s story will inspire you and meaningfully shift how you think about selling and your own version of “art.”✨ Listen now to hear a profoundly authentic approach to craftsmanship and commerce.💡 Explore Todd's extraordinary work at https://toddreed.com/If you loved this conversation, leave a review, share it, or write a review on Apple podcasts. If you want to hear more about Sue’s selling philosophy of passionate ambivalence, order her new book Never Ask For The Sale at https://heysue.com/book.