The Heart of Marketing You with Erica Castner

The Heart of Marketing You with Erica Castner

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The Heart of Marketing You with Erica Castner episodes

  • Make More of an Impact by Doing Less
    Are you wanting to make a more of an impact with your goals than you currently are? Do you want to free up time by doing less “busy work”?
    In this episode of the “Love the Work You Do” podcast, I'm going to share with you:
    -What to avoid, as it relates to you accomplishing your goals
    -Why is it important to be present with the impact you're making today.
    -A couple of examples of how people are making more of an impact while doing less
    21 min
  • How to Prioritize Your Goals

    Do you feel like you have a lot of different goals but you're not really for sure how to prioritize them? If you have ever felt this way or currently feel this way, today's podcast episode, "How to Prioritize Your Goals" is for you.

    This episode is really about helping you get an idea of what your number one area of focus should be, as it relates to your goals. As we approach the end of the year, I have a lot of conversations (off-air) related to how to prioritize all goals or get clarity on which goals are going to truly move the needle.

    And, if you are thinking about the goals you want to set, you might be struggling with deciding where to start. Um, hello…there are personal goals AND professional goals, am I right?

    Well, if you are in that place of not knowing what to focus on first, hang in there…I've gotcha covered!

    Here's an overview of what's inside of today's "Love the Work You Do" podcast episode. This will also give you some framework as to what you can do to really position yourself from a place of strength as it relates to your goals:

    1. I share something I call the "Rock On, Work On" Challenge.
    2. Listen in on why it's important to actually challenge yourself to focus on one specific goal.
    3. Here's a little exercise to help set yourself up for long term success.
    4. We'll wrap this episode up with your next best steps, as it relates to you prioritizing your goals in a way that is going to make the most sense for where you are.

    (02:03) The two tools you need to do the "Rock On, Work On" challenge. So in order to do the challenge effectively, you're going to need: a pack of sticky notes and two different colored markers or pens.

    (02:57) Here's what you do with the sticky notes and two different colored markers

    (03:54) Make sure you use a different sticky note for each thing you "rock" at and "work on". When you do this exercise you should have 24 different sticky notes (12 things that you "rock" at, 12 areas that you want to "work on"

    (04:47) Of 12 goals you want to work on, pick your top three "work on" goals. These are things you've either procrastinated on or you've thought they were too hard for you to explore

    (05:54) From the three you've prioritized, narrow this down even further. Here's how.

    (06:40) Why it's important to narrow your top three to one goal (your most important goal.

    (07:27) What does it mean to go "all in" on a one goal? Some examples of getting focused energy, clarity, confidence, momentum are all shared here.

    (10:51) Set yourself up for success within the first 15 to 20 minutes of your day being in doing this daily exercise (P.S. you will need to have a notebook where you can write down the points of this exercise, each day.)

    (12:34) What to do to track your "most important priority" goal's progress

    (14:31) – The importance of gratitude and defining your next action step to help you move closer to accomplishing your goal

    (16:07) As promised, here is your next best step to ensure you are tackling you most important goal, based on your highest priorities.

    (16:52) Oh, make sure to post your "30,60,90 day" plan…where you can see it everyday ☺

    (17:43) Wrapping up the episode with this final thought: You have the power to do exactly what you need to do…Now it's up to you to make the decision to move forward.

    (18:32) One more thing…here's a reminder to get the most out of this episode of the "Love the Work You Do" podcast.

    Have you subscribed to the "Love the Work You Do" podcast on Apple Podcasts? If not, please take a few moments to subscribe to the podcast here so you can be the first to get notified of the newest episodes. Plus, it's easier to binge episodes from the Apple Podcasts app, while you're on the go. Click here to subscribe now.

    One more tiny request. If you love what you're hearing, I would be truly grateful for you to leave me a review on Apple Podcasts. These reviews will help others find the podcast and of course, they are a great way for me to know if the information I'm sharing is moving the needle for you. On your desktop, simply visit here, then click on: "Listen on Apple Podcasts" This will take you to another screen where you will tap on the tab "Ratings and Reviews. You will then be able to leave me an honest rating and a review of the podcast. Thank you!

    20 min
  • How to Prioritize Your Goals

    Do you feel like you have a lot of different goals but you're not really for sure how to prioritize them? If you have ever felt this way or currently feel this way, today’s podcast episode, “How to Prioritize Your Goals” is for you.

    This episode is really about helping you get an idea of what your number one area of focus should be, as it relates to your goals. As we approach the end of the year, I have a lot of conversations (off-air) related to how to prioritize all goals or get clarity on which goals are going to truly move the needle. 

    And, if you are thinking about the goals you want to set, you might be struggling with deciding where to start. Um, hello…there are personal goals AND professional goals, am I right? 

    Well, if you are in that place of not knowing what to focus on first, hang in there…I’ve gotcha covered!

    Here’s an overview of what’s inside of today’s “Love the Work You Do” podcast episode. This will also give you some framework as to what you can do to really position yourself from a place of strength as it relates to your goals:

    1. I share something I call the “Rock On, Work On” Challenge. 
    2. Listen in on why it's important to actually challenge yourself to focus on one specific goal. 
    3. Here’s a little exercise to help set yourself up for long term success. 
    4. We’ll wrap this episode up with your next best steps, as it relates to you prioritizing your goals in a way that is going to make the most sense for where you are.

    (02:03) The two tools you need to do the “Rock On, Work On” challenge. So in order to do the challenge effectively, you're going to need: a pack of sticky notes and two different colored markers or pens.

    (02:57) Here’s what you do with the sticky notes and two different colored markers

    (03:54) Make sure you use a different sticky note for each thing you “rock” at and “work on”. When you do this exercise you should have 24 different sticky notes (12 things that you “rock” at, 12 areas that you want to “work on”

    (04:47) Of 12 goals you want to work on, pick your top three “work on” goals. These are things you've either procrastinated on or you’ve thought they were too hard for you to explore

    (05:54) From the three you’ve prioritized, narrow this down even further. Here’s how.

    (06:40) Why it’s important to narrow your top three to one goal (your most important goal.

    (07:27) What does it mean to go “all in” on a one goal? Some examples of getting focused energy, clarity, confidence, momentum are all shared here.

    (10:51) Set yourself up for success within the first 15 to 20 minutes of your day being in doing this daily exercise (P.S. you will need to have a notebook where you can write down the points of this exercise, each day.)

    (12:34) What to do to track your “most important priority” goal’s progress

    (14:31) – The importance of gratitude and defining your next action step to help you move closer to accomplishing your goal

    (16:07) As promised, here is your next best step to ensure you are tackling you most important goal, based on your highest priorities.

    (16:52) Oh, make sure to post your “30,60,90 day” plan…where you can see it everyday ☺

    (17:43) Wrapping up the episode with this final thought: You have the power to do exactly what you need to do…Now it's up to you to make the decision to move forward.

    (18:32) One more thing…here’s a reminder to get the most out of this episode of the “Love the Work You Do” podcast. 

    Have you subscribed to the “Love the Work You Do” podcast on Apple Podcasts? If not, please take a few moments to subscribe to the podcast here so you can be the first to get notified of the newest episodes. Plus, it’s easier to binge episodes from the Apple Podcasts app, while you’re on the go. Click here to subscribe now.

    One more tiny request. If you love what you’re hearing, I would be truly grateful for you to leave me a review on Apple Podcasts. These reviews will help others find the podcast and of course, they are a great way for me to know if the information I’m sharing is moving the needle for you. On your desktop, simply visit here, then click on: “Listen on Apple Podcasts” This will take you to another screen where you will tap on the tab “Ratings and Reviews. You will then be able to leave me an honest rating and a review of the podcast. Thank you!

    20 min
  • Three Pillars to Loving the Work You Do

    Today's episode is for leaders who want to know the scoop or the insights skinny on how to truly love the work that you do and I'm going to break it down into three simple pillars for you to be thinking about as we continue this podcasting journey.

    The three simple pillars I want to share today as it relates to you loving the work that you do:

    Preparation

    Gratitude

    Action

    Here's what I want you to do: Spend the first 20 minutes of your day "preparing" and write down one intention you want to set. Then write down one statement or form of gratitude you want to express. Now write down one or two action steps to get you closer to the goal you want to accomplish today.

    Bonus exercise:

    Write down what do you want your ideal workday to look like. Then map out what it might look like on a weekly basis.

    For example, every Monday there's a certain task that needs to be done such as content creation or posting a blog, etc. So write down what your perfect Monday looks like. Then write down what your perfect Tuesday looks like and perfect Wednesday and so on.

    14 min
  • Three Pillars to Loving the Work You Do

    Today's episode is for leaders who want to know the scoop or the insights skinny on how to truly love the work that you do and I'm going to break it down into three simple pillars for you to be thinking about as we continue this podcasting journey.

    The three simple pillars I want to share today as it relates to you loving the work that you do:

    Preparation

    Gratitude

    Action

    Here's what I want you to do: Spend the first 20 minutes of your day "preparing" and write down one intention you want to set. Then write down one statement or form of gratitude you want to express. Now write down one or two action steps to get you closer to the goal you want to accomplish today.

    Bonus exercise:

    Write down what do you want your ideal workday to look like. Then map out what it might look like on a weekly basis.

    For example, every Monday there's a certain task that needs to be done such as content creation or posting a blog, etc. So write down what your perfect Monday looks like. Then write down what your perfect Tuesday looks like and perfect Wednesday and so on.

    14 min
  • What to Expect - Introduction

    The purpose of today's show is really to give you an inside scoop as to what we'll be covering inside of the podcast over the next several episodes.

    The Love the Work You Do podcast is ideal for you if you are a leader who wants to create a more meaningful impact in the work that you are currently doing and/or you also want to express more joy in the things that you are currently doing, whether it's in the workplace or outside of the workplace.

    Topics the podcast will cover:

    Productivity

    Collaboration

    Boosting Professional Confidence

    Standing Out From Your "Competition"

    Effective Communication

    Staying Motivated

    Overcoming Obstacles

    Relationships

    And More...

    If you have a topic you would like for me to cover, please let me know in the comments!

    Resource of the week:

    Get some ideas on how you can be more productive in your work situation, which is going to help you be more purposeful and also more profitable and the things that you're doing to really enhance what you're doing in your professional work environment with my free guide, 12 ways to be more productive, purposeful, and profitable.

    7 min

About The Heart of Marketing You with Erica Castner

From the publisher's feed

The Heart of Marketing You Podcast is for business owners and service professionals who want authentic and relevant marketing strategies to help them find, connect, and convert their ideal clients and…