The Heart of Marketing You with Erica Castner

In this episode, we will explore how to identify and overcome the barriers holding you back, especially those related to self-limiting beliefs. We will discuss how to identify these beliefs and provide actionable steps to overcome them. Self-limiting beliefs can be a significant obstacle to achieving your goals and living your best life. By recognizing and overcoming these beliefs, you can break free from the barriers holding you back and live a more fulfilling life.

Here are the viewpoints we'll cover:

• Definition of self-limiting beliefs and why they are harmful
• Common examples of self-limiting beliefs
• The impact of self-limiting beliefs on your life and goals
• How to recognize when you are holding onto a self-limiting belief

What is the Definition of self-limiting beliefs, and why are they harmful? Self-limiting beliefs are negative thoughts or beliefs about ourselves, our abilities, or our potential. These beliefs can prevent us from reaching our full potential and create a mental barrier holding us back from achieving our goals.

Self-limiting beliefs are harmful because they can limit our growth, keep us in old patterns and behaviors, and prevent us from taking risks and trying new things. When we hold onto self-limiting beliefs, we often create a self-fulfilling prophecy where we unconsciously act in ways that reinforce our negative thoughts, reinforcing the negative outcomes we fear.

Self-limiting beliefs can also lead to low self-esteem, self-doubt, and insecurity. They can cause us to feel unworthy of success or happiness and keep us from taking the necessary steps to achieve our goals.

What are some common examples of self-limiting beliefs? There are many types of self-limiting beliefs, which can manifest in different ways depending on the individual and their life experiences.

Here are some common examples of self-limiting beliefs:

• "I'm not good enough."
• "I'm too old/too young."
• "I'm not smart enough."
• "I'm not deserving."
• "I'm a failure."
• "I'm not creative."
• "I'm too busy."

Here are some ways that self-limiting beliefs can hold you back:

• Limits your potential: Self-limiting beliefs create mental barriers that prevent you from exploring your full potential. When you believe you're incapable or deserving of success, you limit your ability to achieve your goals.
• Creates fear and anxiety: Self-limiting beliefs can lead to fear and anxiety, as you may worry about failure or not living up to expectations. This fear can prevent you from taking risks and trying new things.
• Affects self-esteem: Self-limiting beliefs can negatively impact your self-esteem, making you feel less confident and less deserving of success or happiness.
• Causes self-sabotage: When you hold onto self-limiting beliefs, you may unknowingly engage in self-sabotaging behaviors that reinforce these beliefs. For example, you procrastinate, leading to missed opportunities and stagnation.
• Limits growth and development: Self-limiting beliefs can prevent you from exploring new ideas, learning new skills, or pursuing new opportunities. This can limit your personal and professional growth and development.

How can someone recognize when they are holding onto a self-limiting belief?

• Negative self-talk: Pay attention to the things you say to yourself. Do you often criticize or belittle yourself? Do you use negative language when describing yourself or your abilities?
• Avoidance or procrastination: Do you avoid certain activities or situations because you believe you're not good enough, smart enough, or deserving enough? Do you procrastinate or put off tasks because you fear failure?
• Comparison to others: Do you often compare yourself to others and feel inadequate as a result? Do you believe others are more talented, successful, or deserving than you?
• Fear of failure: Do you avoid taking risks or trying new things because you're afraid of failing? Do you see failure as a reflection of your worth or abilities?
• Feeling stuck or stagnant: Do you feel you need to progress in your life or goals? Do you feel like you need help getting out of a rut or not living up to your potential?

If you recognize any of these signs in yourself, it may be a sign that you are holding onto a self-limiting belief.

Take some time to reflect on your thoughts and beliefs and identify any negative patterns or beliefs that may be holding you back.

Want to UNLEASH your inner badass? Join me for the "She's Unstoppable" Experience. Register for the "She's Unstoppable Experience" here!

In this episode, Erica discusses how to stop overthinking your biggest professional decisions and how to get more clarity on what's most important in achieving your goals. She also shares a few takeaways and examples she learned during a recent panel discussion she moderated for Dress for Success SW Florida.

Here are a few talking points discussed in this "Voices of Impact" episode:

• What are the root causes of overthinking?
• Why your overthinking tendencies are keeping you stuck
• How to take action, in spite of negative feelings or emotions
• How to plug into a community of female small business owners, service professionals, and creators who have a big vision to create impact and change

Are you a female small business owner, service professional, or creator that has a big vision to impact more people with your work? If so, join us inside our free community, "Small Business | Big Vision" Collective. Join here.

In today's episode, we'll discuss getting more people into your sales funnel through speaking opportunities. If you want to expand your reach, there's no better way to get out there and share your message with a broader audience. But how do you tailor your presentation so that your audience goes from "listener" to "quality lead"? We'll be sharing tips and techniques for crafting a compelling personal branding message that resonates with your audience and helps you capture those valuable leads.

Here are a few talking points discussed in this "Voices of Impact" episode:

• The most important thing to consider before you speak anywhere
• The best way to entice the audience to learn more about your services
• How to establish trust with leads so that they work with you sooner
• How to get a FREE 1:1 strategy call with Erica to help you "Master Your Message." Book here

Listen to other episodes in this mini-series:

• Part 1 - "Determine Your 'It' Factor"
• Part 2 – "Get Others to Share Your Message and Sing Your Praises"
• Part 3 – "Crafting Your Authentic Message"
• Part 4 – "Overcoming Your Visibility Fears"

In this episode, we'll discuss the fears that often hold us back from fully embracing our brand message and being more visible. Whether it's fear of criticism, failure, or fear of the unknown, we'll discuss strategies for overcoming these fears and stepping into the spotlight with confidence. Get ready to take some actionable steps toward being more visible and making a more profound impact with your expertise.

Here are a few talking points discussed in this "Voices of Impact" episode:

• The best approach to tackling your fears
• How to "flip the script" on negative feelings
• Whom to turn to for support when you need a pep talk
• Small steps to take to feel more confident

Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.

Listen to other episodes in this mini-series:

• Part 1 - "Determine Your 'It' Factor"
• Part 2 – "Get Others to Share Your Message and Sing Your Praises"
• Part 3 – "Crafting Your Authentic Message"

In this episode, we're talking about crafting an authentic personal brand message that resonates with your audience and helps you stand out in a crowded market. Whether you're a solopreneur, business owner, or aspiring leader, having a clear and compelling personal brand message is crucial to building trust, credibility, and influence. You'll also learn practical tips for creating and communicating your message in a way that feels like your personality.

Here are a few talking points discussed in this "Voices of Impact" episode:

• What to say to your audience so that they "know, like, and trust" you faster
• Where to find inspiration to craft your authentic message
• How often should you be getting in front of your audience
• What to do when you start doubting yourself

Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.

Listen to other episodes in this mini-series:

Part 1 - "Determine Your 'It' Factor"

Part 2 – "Get Others to Share Your Message and Sing Your Praises"

In this episode, we'll discuss getting other professionals to share your brand's message with their audience. Getting other people to spread the word about your brand can be a powerful way to reach new audiences and increase your visibility. We'll explore some strategies for building relationships and partnerships with other professionals and some collaboration ideas.

Here are a few talking points discussed in this "Voices of Impact" episode:

• Determine which industries complement yours and why you should be getting to know them.
• Where to find and connect with these industry professionals
• Ideas on how to collaborate with other people to leverage your marketing efforts
• How most collaborations and massive deals get formed

Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.

Listen to Part 1 of this mini-series "Determine Your 'It' Factor" here.

In this episode, we'll explore how to identify your personal brand's "it" factor and use it to your advantage in your career and personal life. Your brand is the unique combination of qualities, skills, and experiences that make you who you are, and it's an essential aspect of how you present yourself to the world. Your personal brand's "it factor" is something special that sets you apart and makes you memorable. It makes you stand out in a crowded market and helps you connect with your audience.

Here are a few talking points discussed in this "Voices of Impact" episode:

• The most important thing you need to know before mapping out your visibility plan
• How to come up with "who" you need to be in front of
• How to set yourself apart from others in your industry?
• What are the best marketing methods for you?

Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.

We have some exciting news to share about our podcast's upcoming season. After receiving feedback from many of you, we have decided to shift the focus of the "Voices of Impact" Podcast. Starting with our next season, we will be focusing on helping our listeners get more sales and build an audience through speaking opportunities.

To kick off the new season, Erica has recorded a mini-series called "The Ultimate Guide to Elevate Your Visibility & Build an Audience". This five-part series will cover how to:

• Determine your "it" factor
• Get others to share your message
• Craft your authentic message
• Overcome your "visibility" fears
• Capture quality leads with your speaking opportunities and content marketing efforts

After this kick-off series, we will feature interviews with successful business owners and service providers. These leaders will give you ideas to help elevate your visibility so that you can build an audience, boost sales, and drive massive impact with your voice.

Whether you're just starting to speak or looking to take your career to the next level, these new episodes will help you master the art of public speaking.

Thank you for your continued support, and we can't wait for you to join us on this exciting new journey. Stay tuned for more details on the upcoming season of the "Voices of Impact" Podcast.

Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.)

Got a bold goal you want to "crush"? In this "Voices of Impact" episode, I chat with Sara Mayer, the owner, and creator of Sara Mayer Consulting.

Sara is your go-to expert on organizing your hectic days, weeks, and months into manageable, and functional chunks of work. She's also the host of the Bold Goal Crusher Podcast.

The main points Sara wants you to get from our conversation:

• Schedule time on your calendar every week to work toward your objectives, especially if they are challenging.
• Celebrate small wins as you achieve your goals.
• If you can get to the point where you've put in enough effort that it propels you forward, you'll be well on your way to achieving that goal and future ones.
• Sara's book recommendation is "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell

Full show notes can be found over at https://ericacastner.com/136

Want to organically reach your ideal clients, beyond your local market? Download the FREE "Position Your Expertise" Toolkit over at https://ericacastner.com/toolkit

In this episode, Erica shares what to consider before you apply to be a speaker. Although they are simple steps, They can make or break whether or not you land in-person or online speaking opportunities.