The HEX-Files Energy Marketing Podcast

In Episode 1 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI.

Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and product line management. He currently serves as Chief Digital Officer at ArkHaven Platforms. Previously, he held the position of Vice President Digital Operations, Marketing and ESG at TEAM, Inc., focusing on digital transformation initiatives.

Recognizing bad marketing habits: How inefficient methods prevent growth

Sales and Marketing Alignment: Why teamwork and shared budgets matter.

Internal Marketing: Why sales teams need better support.

Martech and AI Tools: How advanced tools can help marcom professionals drive results

Data-Driven Decision Making: How it contributes to energy marketing success

[00:00] – Introduction of Podcast & Guest Peter Shwets

[02:32] – Identifying bad marketing habits

[04:37] – Misalignment between sales and marketing strategies

[05:54] – Synchronizing budgets and shared ROI goals

[08:03] – Data-driven sustainability in marketing

[09:40] – Reacting quickly with real-time campaign insights

[12:04] – Understanding changing buyer personas

[14:04] – Internal marketing and enabling the sales team

[20:29] – Brand awareness: the overlooked growth engine

[25:02] – Martech and AI: Tools for smarter, faster marketing

[28:44] – Outsourcing marketing: Striking the right internal vs external balance

[31:51] – AI use cases, from automation to insight generation

[34:32] – Avoiding gimmicks: AI and Martech with a purpose

[38:47] – Final advice: Trust the data and be open to change

[41:00] – About ArkHaven Platforms and Peter’s mission

LinkedIn: https://www.linkedin.com/in/peter-shwets-6621627/ 

Instagram: https://www.instagram.com/pshwets/

Twitter: https://x.com/pshwets 

ArkHaven Platforms: https://www.linkedin.com/company/ark-haven-platforms/ 

Team, Inc.: https://www.linkedin.com/company/team-inc1/

LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ 

Facebook: https://www.facebook.com/arnaud.dasprez 

Instagram: https://www.instagram.com/arnauddasprez/

Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ 

Visit the Hexagroup Website: https://www.hexagroup.com/ 

Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 

Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Welcome to The HEX-Files Podcast, hosted by Arnaud Dasprez, Founder & CEO of HexaGroup. This podcast explores the evolving landscape of energy marketing, from traditional oil & gas to the energy transition, sustainability, and emerging new energy solutions. 

Arnaud and his expert guests uncover cutting-edge marketing strategies that help energy brands harness digital transformation and drive impact in a rapidly changing world. 

Whether you're navigating branding in energy, leveraging new marketing technologies, or positioning your company for the future of energy, this podcast delivers insightful conversations, industry trends, and actionable strategies to keep you ahead.