In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end, killers as a means to an end. And advertising legend... Listen to episode

Whether you love it or hate it — Pokémon Go is the biggest global hit in a long time. Is it worthwhile to try and find a Poké-marketing angle? We’ve been waiting for a truly mainstream augmented reality app to come along — and has it ever. Within a week of launch, Pokémon Go had... Listen to episode

Expressing deeply­ held values in your content can have powerful results. But what happens when the conversation becomes controversial? There’s no shortage of sensitive, controversial topics in the public conversation today. Some of them are handled skillfully … and some aren’t. In this 21 ­minute episode, I talk about: Why you may want to consider... Listen to episode

Expressing deeply­ held values in your content can have powerful results. But what happens when the conversation becomes controversial? There’s no shortage of sensitive, controversial topics in the public conversation today. Some of them are handled skillfully … and some aren’t. In this 21 ­minute episode, I talk about: Why you may want to consider... Listen to episode

In the explosion of online courses and education … what role will universities play? Announcing a new Copyblogger collaboration … A lot of people see online education as either something created by universities (for example the MOOCs) or by companies (like Rainmaker Digital). But the folks at U.C. Davis Extension approached the Copyblogger team to... Listen to episode

In the explosion of online courses and education … what role will universities play? Announcing a new Copyblogger collaboration … A lot of people see online education as either something created by universities (for example the MOOCs) or by companies (like Rainmaker Digital). But the folks at U.C. Davis Extension approached the Copyblogger team to... Listen to episode

What is it that makes people “almost buy”? Why do some customers online get most of the way through the purchase and then … close the page and walk away? Almost making that sale online doesn’t really do you much good. There are all kinds of reasons why customers turn away from offers at the... Listen to episode

What is it that makes people “almost buy”? Why do some customers online get most of the way through the purchase and then … close the page and walk away? Almost making that sale online doesn’t really do you much good. There are all kinds of reasons why customers turn away from offers at the... Listen to episode

Can automating certain elements of our marketing actually make our messages more personal and less “robotic”? Tony Clark is the chief operations officer and a co-founder of Rainmaker Digital, and a passionate advocate for smart technology in marketing and business. In this 29-minute episode, Sonia talks with Tony about: The powerful new tools that can... Listen to episode

Can automating certain elements of our marketing actually make our messages more personal and less “robotic”? Tony Clark is the chief operations officer and a co-founder of Rainmaker Digital, and a passionate advocate for smart technology in marketing and business. In this 29-minute episode, Sonia talks with Tony about: The powerful new tools that can... Listen to episode