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The HeyHuman Podcast episodes
- Episode 2: Nick Larkworthy, Head of Innovation, New Markets & Experiences for Guinness in Africa
On this episode we are delighted to welcome Nick Larkworthy, Head of Innovation, New Markets and Experiences for Guinness in Africa. Neil and Nick look back at our award-winning campaign, The Flavour Rooms, a multi-sensory experience that got people to feel Guinness for the first time. Executed in Nigeria, the second biggest market for Guinness in the world, The Flavour Rooms represented a huge leap forward for immersive experiential in Africa. Tune in to find out how we executed such a campaign in the vibrant city that is Lagos.
24 min - Episode 1: Anna Mullenneaux, Co-Founder of MarketingKindIn our first episode Neil is joined by Anna Mullenneaux, Co-Founder of MarketingKind, a marketing community dedicated to better advancing humankind. They discuss our launch campaign ‘We’ve Got Real Problems’ that involved placing a life-changing brief on eBay. People were invited to bid on the chance to solve the brief alongside marketing celebrities Rory Sutherland and Mark Evans. Truly a world’s first. Tune in to find out more.19 min
About The HeyHuman Podcast
From the publisher's feed
What is The HeyHuman Podcast? The format is simple – we invite a series of guests from around the world to explore some compelling, complex, ambitious, and unusual ideas. Those that focus on…
behaviours have been proven to work better. ‘Behaviour Changing Ideas’ need an understanding of humans and of what motivates them and at HeyHuman this is what we believe in. Successful ideas and campaigns also need a bit of luck and a healthy sense of humour along the way, so there will be a bit of that too. Join our CEO, Neil Davidson, in the sometimes funny, sometimes more serious pursuit of mastering what makes communications connect.