In this conversation, Simon Middleton, Managing Director of Zebra Products, shares insights into the journey of his business, which has been a key player in the equestrian industry for 25 years. He discusses the importance of building relationships with brands and retailers, the challenges and opportunities in the distribution model, and the significance of sponsorships in promoting equestrian products. Simon emphasizes the need for passion in the industry and offers valuable advice for aspiring equestrian entrepreneurs, highlighting the importance of networking and staying true to one's vision.

Takeaways

Zebra Products started 25 years ago and has grown significantly since.

Networking is crucial for building relationships with brands and retailers.

The distribution model allows retailers to access multiple brands easily.

Sponsorships play a key role in marketing equestrian products.

Choosing the right brands to represent is essential for success.

The equestrian industry is evolving, with a growing need for expert advice.

COVID-19 brought challenges but also a return to grassroots operations.

Leadership in the equestrian industry requires personal connections and understanding.

Future trends indicate a blend of online growth and the need for in-person expertise.

Passion for horses can lead to a successful career in the equestrian industry.

"Don't be afraid to give it a go really."

"I think it's a great industry to be involved in."

"You can never lose by doing that."

Chapters

00:00 Introduction to Zebra Products and Simon Middleton

01:20 The Journey of Zebra Products

04:38 Transitioning from Sales to Business Ownership

08:11 Building a Premium Brand Portfolio

11:00 Choosing Brands and Building Partnerships

14:08 Sponsorships and Marketing Strategies

17:27 Supporting Riders and Events

21:07 Building Positive Relationships in Business

21:48 Tips for Aspiring Brand Builders

23:50 Overcoming Fear of Rejection

24:40 Learning from Experience

25:46 Navigating Challenges in Business

26:47 Lessons from the Pandemic

28:56 Operational Headaches in Established Businesses

31:05 The Importance of Personal Connections

33:19 The Future of Equestrian Retail

36:57 Advice for New Equestrian Brands

39:02 Career Opportunities in the Equestrian Industry