UC Today

The Hidden Cost of Bad Calls


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With muffled calls and garbled AI transcripts, poor audio can be very frustrating. That’s why this conversation matters. In today’s AI-powered workplace, voice clarity isn’t optional—it’s business critical.

In this session, Rob Scott speaks with Tim Banting (Today Digital) and Doug Jones (AT&T) to uncover the hidden cost of bad calls. While enterprises race to deploy tools like Copilot, chatbots, and AI meeting assistants, a silent killer is eroding ROI: poor voice quality.

- Why AI depends on crystal-clear voice as its “data fuel”
- How poor audio leads to hallucinations, compliance risks & lost deals
- AT&T’s approach to prioritizing voice across global networks
- Why CIOs must treat voice as a strategic asset, not a legacy concern


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