“I Don’t Think Photography Will Survive — But I Will.”
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Erik Almas is a legendary photographer known for his cinematic composites and emotionally rich commercial work. With a career spanning 25 years, he’s shot global campaigns for brands like Audi and Pfizer — but beneath the surface lies a deeper story about artistic identity, mentorship, burnout, and the search for meaning.

In this intimate and revealing conversation, Erik unpacks how the industry has changed, why he stepped beyond photography, and what legacy really means when everything fades.

Things we discussed:

• The one photo that changed Erik’s entire career
• How mentorship shaped him — and why it’s missing today
• What “finding your voice” actually means as a photographer
• Why commercial photography is shrinking — and what to do about it
• How AI is changing everything (and why being real matters more than ever)
• What Erik would create if no one was watching

Find Erik's work on his platforms:

Website: https://www.erikalmas.com/
Instagram: @erikalmas

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