Tech Deep Dive

The Hidden Cost of Cloud: What Your Provider Won’t Tell You – Brian Knudtson Tells All


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Think your cloud provider is giving you the best deal? Think again. Many companies shift to the cloud expecting flexibility, efficiency, and cost savings—only to be blindsided by unpredictable bills and hidden fees. If your cloud costs keep climbing while your performance stagnates, you're not alone.

In this episode, Max Clark sits down with Brian Knudtson, a cloud expert with deep industry insights, to expose the hidden costs cloud providers don’t want you to see. They break down why your cloud bill is out of control, the pricing pitfalls most businesses overlook, and the critical steps to take before your next contract renewal. From misleading cost structures to performance trade-offs, Brian unpacks the reality behind cloud pricing and how companies can optimize without overspending.

Tune in to discover how to take control of your cloud strategy, maximize performance, and avoid the financial pitfalls that could be draining your budget!

Time Stamp: 
0:00 Overview of the Episode: 11:11 Systems
1:00  Introducing Brian Knudtson and the Journey of 11:11 Systems
5:20 Mission of 11:11 Systems
13:20 Market focus
19:11 Systems Security Products
28:10 Understanding Cyber Vulnerabilities with 11:11  Systems
40:00 Importance of SOC Function
41:15 Cloud Services
50:00 What is LAB Engine
59:00  Compliance Bench for Relevant Organization
1:02:50 Secure Backup for Microsoft Clouds 
1:15:09 Moving from Cloud First to Cloud Smart
1:17:00 Final Thoughts from Brian

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