Hey friends —

Let’s talk about labels.Specifically, the ones that sound empowering… until you realize they’re not.

“Female Entrepreneur.”“Mompreneur.”

Cute, right?Except every one of those words comes with a hidden cost.

Because when you put “female” or “mom” in front of “entrepreneur,” you’re telling the world that this person is different.Unusual.Not the default.

And that one word changes everything — from how investors describe you, to the interest rate you get, to how seriously people take your business.

It’s not just sexism; it’s economics.We’ve been branded into smaller boxes — literally.

Women own nearly 40% of U.S. businesses, but bring in less than half the revenue of men-owned ones.Not because we’re less capable — but because we’re still treated like a niche.

So here’s my challenge to you:The next time someone calls you a “female entrepreneur,” just smile and say —“No. I’m an entrepreneur.”

Because we don’t need extra labels to prove we belong.We built the table.

xx,Heather

Got a friend who’d appreciate this? Please share it with them!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nowwhatyall.com