In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Jen Goldman, a business transformist with over 30 years of experience, to discuss the critical importance of having a strategic marketing plan. Jen shares her own journey and the costly mistakes she encountered by not revisiting her marketing strategy after a rebrand. They delve into the nuances of finding the right copywriters, the importance of data in evaluating marketing efforts, and the ongoing nature of marketing strategy.

Key Takeaways:

Initial Strategy is Crucial:

• Investing time and resources upfront in a strategic marketing plan can prevent costly mistakes down the line.

Revisit and Revise:

• Regularly revisit your marketing strategies to ensure they align with your business’s current state and market trends.

Finding the Right Team:

• Tips on choosing copywriters and other marketing experts, emphasizing the need for good communication, use of data, and specialized skills.

Marketing as an Ongoing Process:

• Marketing is not a “set it and forget it” task; it requires constant tweaking and attention.

Utilizing Tools and Metrics:

• The importance of using tools and metrics to track the effectiveness of your marketing activities.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com