In this episode, Ben Tuinei and Naren Arulrajah dive into one of the most overlooked threats facing dental practices today: the long-term damage caused by the wrong kind of marketing. Through relatable stories, including a surprising tale about a broken hard drive, Ben and Naren reveal how DIY marketing, copied tactics, and "doing something just to be busy" can quietly sabotage a practice's growth. From slow websites and poor SEO to discount-driven ads that attract the wrong patients, this episode uncovers the invisible leaks that hurt practices without dentists ever realizing it.