Download our free BioCode DNA Sample Report to see how genetic insights guide personalized training, nutrition, and recovery: https://biocodemethod.com/free-biocodedna-sample-report

In this episode of The Hidden Hustle, Joe Laxton and Megan Corson break down why so many people struggle to get lasting results in health and fitness, even when they’re doing “everything right.” Drawing from decades of combined experience, they explain how generic diets, workout plans, and supplements often fail because they ignore individual biology.

The conversation explores The BioCode Method and its core framework: test, tailor, train, transform showing how DNA testing, methylation analysis, cellular nutrition testing, and food sensitivity testing remove guesswork from coaching. Joe and Megan explain how these tools uncover hidden roadblocks related to recovery, nutrition, inflammation, stress response, and supplementation, allowing programs to be built around the individual instead of trends.

This episode is for anyone frustrated by stalled progress, conflicting health advice, or repeated trial-and-error. It offers a clear look at how personalized, data-driven coaching creates sustainable transformation by aligning training, nutrition, mindset, and lifestyle with your unique genetic blueprint.

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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2025 Recap: Time to get brutally honest about the wins, the mistakes, and the moment I realized The Hidden Hustle had to evolve. After a year of interviews, networking, and building my agency, I finally confront why the podcast slowed down and what needed to change.

I break down the real reasons I’m shifting away from general business stories and narrowing my focus into the fitness and coaching space — the world I actually live in. I also talk about how X Factor Labs became a major part of my mission and why helping coaches break out of the “sets and reps” trap is the direction I’m doubling down on.

From quitting my job before I felt ready, to building brick by brick, to facing insecurities and finding clarity, this episode captures the raw, unfiltered truth behind a year of massive transformation.

If you’ve ever felt stuck, questioned your direction, or wondered when it’s time to pivot — this episode will hit home.

Keep hustlin’

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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38 year personal trainer Joe Tewell and 15+ year gym owner Joe Laxton reveal the hidden hustle of building fitness businesses and the struggles most trainers never talk about. 

Together, they share how X Factor Labs and the BioCode Program are using DNA and cellular nutrition testing to remove the guesswork and transform client results.

To learn more about X Factor Ops and the BioCode Program visit: https://xfactor-labs.com/

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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From Doctorate to Deployment. 

In this episode of The Hidden Hustle, we sit down with Tate Christensen, a story that defies the typical career path. Tate got his doctorate in chiropractic care, but instead of joining the family clinic, he followed a different calling... enlisting in the U.S. Army and earning a spot in the elite 75th Ranger Regiment.

From building makeshift chiropractic tables over seas, to leading Bible studies in the barracks, Tate shares how faith, service, and purpose shaped his time in the military, and how those same values led him back to chiropractic practice in his hometown of Altoona, Iowa.

We talk about:

• Why Tate left a stable career path for military service
• The reality of Ranger School and frontline deployments
• Bringing chiropractic care to soldiers in the field
• Sharing the gospel in high-pressure moments
• Building a business rooted in faith, family, and service

Whether you’re navigating career decisions, faith journeys, or just love an inspiring story, this one’s for you.

Follow Tate Below: 
- https://www.altoonafamilychiropractic.com/
- https://www.thebodyshoppedsm.com/
- https://www.instagram.com/drtatechristensen/
- https://www.facebook.com/tate.christensen.777

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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In this episode of The Hidden Hustle, we sit down with Brian Buresh — founder of Buresh Home Solutions and The Modern Contractor. Brian shares how he spent 15 years letting his business run his life before finally transforming everything. 

Through cold plunges, mindset shifts, and strategic delegation, he doubled his revenue, built a thriving team, and reclaimed his time. We talk about what it really takes to grow a home services business, the dangers of burnout, the power of culture, and why customer experience beats sales tactics every time. 

Brian also breaks down his unique marketing strategy — including how self-deprecating TV commercials outperformed the usual gimmicks — and what most contractors get wrong about leadership. If you're an entrepreneur stuck in survival mode, this episode is your wake-up call. 

Follow Brian and Buresh Home Solutions here:

- Facebook: https://www.facebook.com/bureshhs/
- Instagram: https://www.instagram.com/buresh_home_solutions/
- YouTube: https://www.youtube.com/channel/UCz7B17T2vcV52oM4CTLfSdg
📞 Call: (515) 274-2957
🌐 Website: https://bureshhomesolutions.com/

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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In this episode of The Hidden Hustle, Peter shares the raw, behind-the-scenes journey of launching Limitless Garage, a concierge automotive startup in Des Moines. From fixing engines as a kid on his family’s hobby farm… to getting shut down by zoning laws… to building a luxury auto shop experience from scratch—this is the story of what it really takes to bet on yourself.

Peter breaks down:

• How he turned a county shutdown into motivation
• What it means to offer concierge-level auto service
• His leadership style rooted in extreme ownership
• The real hustle behind building culture, retaining talent, and creating a standout shop experience

If you’ve ever dreamed of starting your own business or want a real look into what success actually demands—this episode is for you.

📍 Are you in Des Moines? Follow Peter and the Limitless team here:

🔧 Facebook: https://www.facebook.com/profile.php?id=61558752459094

🔧 Instagram: https://www.instagram.com/limitlessgaragedsm/

📞 Call: (515) 400-4187

🌐 Website: https://limitlessgarage.co/

👇 Drop a comment with your biggest takeaway and don’t forget to subscribe for more real stories from real entrepreneurs.

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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What’s it really like running a franchise?

In this episode of The Hidden Hustle, Angela shares her journey from corporate marketing at Jordan Creek and Glen Oaks to launching the Sylvan Learning Center in Altoona after her daughter’s education struggles sparked a bigger mission. She opens up about the reality of franchising, the emotional risk of starting something new, and the mindset shift that helped her take the leap after 8 years of dreaming.

We talk about:

• The real difference between buying a franchise vs. starting from scratch
• What no one tells you about opening your doors on day one
• Why hiring the right team is everything — and how to do it
• How her daughter’s struggles became the spark for a bigger mission
• What it means to lead with values, serve your community, and bet on yourself

Whether you're thinking about buying a franchise or starting from scratch, this episode reveals the behind-the-scenes hustle most people never talk about.

📲 How to get in touch with Sylvan Learning Center in Altoona:

• Website: https://www.sylvanlearning.com/
• Facebook: https://www.facebook.com/profile.php?id=61553666544067
• Phone: (515) 957-2858

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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She almost gave it all up… and then went on to close 233 homes in just one year.

In this episode of The Hidden Hustle, we sit down with Pennie Carroll, a Des Moines real estate icon who built her business from a folding table in a basement — with no office, no degree, and no excuses. What started as a side hustle after cleaning houses and raising kids turned into a 15-agent real estate team and one of the most inspiring stories you’ll hear.

We talk about:

• The moment she almost quit real estate
• Building a business with faith, grit, and zero shortcuts
• What it really takes to close 233 homes in a year
• Her top advice for agents stuck doing everything themselves
• How she grew a business while staying rooted in family and purpose

👉 Whether you're an aspiring agent, a seasoned entrepreneur, or someone grinding behind the scenes — this episode will shift your mindset and remind you why you started.

📲 Follow Pennie Carroll & Associates:

• Website: https://www.penniecarroll.com/
• Facebook: https://www.facebook.com/PennieCarrollAssociates
• Phone: (515) 490-8025

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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From door-to-door hustle to being fully booked 3 weeks out — Cade Burke shares how TD Power Clean went from struggling to find customers to closing $8K in jobs on just $850 in ad spend.

In this inspiring episode of The Hidden Hustle, Cade walks us through his journey from pushing carts and knocking doors to co-owning a scaling window cleaning and power washing business with his future brother-in-law. He opens up about:

🔹 What it was like starting with $100 and a wrapped van

🔹 The exact mindset shift that changed everything

🔹 How their Facebook ad campaign exploded with leads

🔹 Lessons from door-to-door sales and learning the hard way

🔹 The challenges of scaling, hiring, and becoming a real brand

If you're a service business owner, aspiring entrepreneur, or just love a good underdog story — you’re going to love this one.

🎙️ The Hidden Hustle is the podcast that pulls back the curtain on what it really takes to build a business from the ground up.

👉 Know a business owner who wants to share their story? DM “podcast” on my Instagram.

How to contact Cade with TD Power Clean:

• Website: https://www.tdpowerclean.com/
• Facebook: https://www.facebook.com/TDPowerCleanIA
• Phone: 515-631-5534
• Email: [email protected]

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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From Nurse to Holistic Health Entrepreneur: Nikki Barkhaus’ Journey to Functional Wellness 🌱

In this episode of The Hidden Hustle, Nikki Barkhaus shares her powerful story of leaving a 20-year nursing career to start the Wholistic Health Center in Altoona, Iowa. We dive into the emotional turning point that led her to functional medicine, and the mission that drives her to help others heal at the root level.

Whether you're battling burnout, questioning traditional medicine, or thinking about starting your own wellness practice—this episode delivers inspiration and hard-earned wisdom.

How to contact Nikki with Wholistic Health Center:

• Website: https://www.wholistichealthctr.com/
• Facebook: https://www.facebook.com/WholisticHealthCenterIA
• Instagram: https://www.instagram.com/wholistichealthcenter/
• Phone: (515) 979-7800
• Email: [email protected]

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More Resources:

• X Factor Ops: https://xfactorops.com/
• The PR Team: https://prteam-us.com/
• Facebook: https://www.facebook.com/parkesw/
• Instagram: https://www.instagram.com/parkes.wilterdink/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/

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