Recently I learned of a huge pitfall when it comes to running video ads to build a warm audience! I was surprised to find out what was happening, and even more intrigued when I learned the reason why! You may be feeling the effects of this pitfall already, but are completely unaware of what it is, or how to fix it! But if you're asking  “But Liz! How will I know?”....don’t fret! In this episode of Ads That Convert, I’ll be spilling all of the details on what the issue is, and how to correct it!   What You'll Discover:    Why I love to focus on using ads to create warm audiences, instead of serving ads designed for cold audiences. What is a great ad to run in order to reach your target audience? The big pitfalls of video ad placements and custom audiences. How will you know this is happening to you?      Join the Facebook Community https://lizmelville.com/community   To connect with me and share your thoughts on the podcast:  Leave a note in the comment section below. Message me on Facebook or Instagram   Facebook Group   To help out the show: Subscribe and leave an honest review on  iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

#48 The hidden pitfall of building an audience from video views

Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, so you can take action today to get more leads, fill your online courses, and build your personal brand using Facebook ads.

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Today we’re looking at the power of the launch debrief and why it’s essential to your course and business growth! You and I both know that, when a launch is in full swing, emotions are high and there are a lot of things going on. It can sometimes feel like one big rollercoaster! But when it’s all done and dusted, one of the most important things you can do, is to dig into the data and look at what went well, what didn’t go so well, and how you can improve it for the next time! If you’re not sure which metrics matter, or how to do a debrief of your launch, don’t worry: I’m sharing my process with you in this episode! And if that’s not exciting enough, I also have a very special announcement happening in this episode.....but you'll have to tune in to discover what it is!    The one thing that many struggling entrepreneurs do when they get to the end of a launch, and why it isn’t serving them. Which metrics matter during your launch, and how to assess what they're telling you? The importance of a debrief in helping you identify and focus on what really happened in your launch.    Join the The Launch Lab Podcast Waitlist and enter the FREE Giveaway to win a set of Apple AirPods: https://lizmelville.com/labwaitlist   Launch Debrief template: https://lizmelville.com/debfrief    Join the Launch Lab Community: https://lizmelville.com/group

#79 The Power Of The Launch Debrief For Your Future Success

Have you ever wrestled with pricing an offer or an online course, and heard those whispers inside your head of "nobody will pay THAT for THIS?!" Or struggled to decide on the right price for your course, because you're worried nobody can afford it? Then this episode is for you! Discover the secret messages that your pricing could be sending to your customers, and how it can massively affect how you are perceived. And why putting a discount price on a luxury service or product, can send out all the wrong signals!   What You'll Discover:  The hidden messages your pricing contain about your own self worth? How pricing sends subliminal messages to the people who look at our offers. What slashing prices might be saying to your potential customers (and it's not about being more affordable!)    Thrive Global article:  https://thriveglobal.com/stories/what-your-pricing-is-trying-to-tell-you-about-your-level-of-self-worth/   Join the Facebook Community https://lizmelville.com/community   To connect with me and share your thoughts on the podcast:  Leave a note in the comment section below. Message me on Facebook or Instagram   Facebook Group   To help out the show:  Subscribe and leave an honest review on  iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!     

#78 What your pricing could be saying about your own self esteem

Have you ever found yourself running ads to a brand new sales page....but not seeing sales from the ads? And wondering how on earth you can best optimise your ads to drive more sales from the page? On today’s episode of Ads That Convert, I'm sharing top tips on how best to optimise your ads so Facebook is well equipped to go get you the results you want! And I’m also offering a few suggestions that you can use when deciding which ads to run in order to boost your traffic, bring people to your website, establish a customer base and start selling!  Which campaign objective should you be choosing in order to get people to click the ad, go to your website and make a purchase? How do you ensure that Facebook has enough data to display your ads to the perfect members of your audience? How can you get Facebook to go out and get you the result that you really want?    Get the details for Ads on Fire! www.lizmelville.com/adsonfire   Join the Facebook Community https://lizmelville.com/community   To connect with me and share your thoughts on the podcast:  Leave a note in the comment section below. Message me on Facebook or Instagram   Facebook Group   To help out the show:  Subscribe and leave an honest review on  iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback! 

#77 How to Drive More Sales On Your Website

This week, Ads That Convert is all about.....YOU! In this Q&A; episode, I’m answering some of the great questions submitted by the Ads That Convert community.  It’s a jam packed episode! So grab those earbuds and listen in! Want to submit a question? Join the Ads That Convert community using the link in the show notes below!    Should your ads and ad strategy for a live beta launch be different than the strategy for a main launch? What ads, if any, are good for using humour?  What is your strategy for using Facebook ads to advertise a local event to a local market? How do ads convert with Facebook Lives? My ads didn’t convert the way I thought they would. Is the problem with my webinar, my sales page, or my ads?     Join the Facebook Community https://lizmelville.com/community   To connect with me and share your thoughts on the podcast:  Leave a note in the comment section below. Message me on Facebook or Instagram   Facebook Group   To help out the show: Subscribe and leave an honest review on  iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

#76 What Ad Strategy Should I Use For A Beta Launch & Other Questions

Now more than ever, authentic connection with audience is highly important. If you're wondering how to connect with your tribe, and what to say during times of turbulence, then I've got you covered! This week I’m joined by my dear friend Kate Dramis, conversion copywriter to some of the biggest names in the online space. We go deep into discussion about what you need to consider changing in your copy, so you can craft a powerful message to your audience......even when you don't know what to say about current times. We’re also sharing our thoughts on what people who are having massively successful launches, even in difficult times, are doing, and why it’s working for them!  How much or little should we talk about turbulent times in our copy? Is it a bad idea to sell in your copy right now? How to change your message when you want to pivot into doing something completely different How do you avoid sounding like everyone else as the world discusses what’s happening?    Kate’s Messaging Workshop: http://workshop.katedramis.com   Join the Facebook Community https://lizmelville.com/community   To connect with me and share your thoughts on the podcast:  Leave a note in the comment section below. Message me on Facebook or Instagram   Facebook Group   To help out the show:  Subscribe and leave an honest review on  iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!   

#48 The hidden pitfall of building an audience from video views

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