The HIDDEN Podcast by Babble

Cyber criminals don’t always need to break through your firewall.

Sometimes, they just need someone to click.

In this episode, Lynn sits down with James Gaskell to unpack why human behaviour remains one of the biggest cyber security risks facing SMBs today, and why AI-assisted phishing and social engineering attacks are becoming harder to spot than ever.

Because modern phishing doesn’t always look suspicious anymore.

It looks like urgency. Convenience. A QR code at an event. A message from your bank. A quick request from a colleague. And when people are busy, distracted, or simply trying to get through the day, mistakes happen.

That’s exactly what attackers are counting on.

But this episode isn’t about blame or fear.

It’s about understanding how human risk actually works, and how small, consistent changes can dramatically reduce exposure over time.

James explores why cyber security training often becomes a tick-box exercise, how shadow IT and unofficial tools quietly create risk, and why visibility into everyday behaviour matters just as much as the technology protecting your business.

Most importantly, this conversation reframes people not as the weakest link, but as a potential line of defence (when they’re supported with the right awareness, guidance, and processes).

Improving cyber security starts with understanding where your gaps are and building from there.

A Cyber Security Snapshot helps organisations identify those hidden gaps across people, devices, access, and data – creating a clearer picture of where risk actually sits.

Key takeaways:

· Why phishing attacks are still so effective

· How AI is changing social engineering attacks

· The hidden risks created by everyday behaviour

· Why cyber awareness training often falls short

· How to turn people into a stronger line of defence

Chapters:

00:00 Introduction
01:01 Meet James Gaskell
02:18 Why phishing still works
05:10 How social engineering became more convincing
11:16 Why attackers target behaviour, not systems
13:04 The hidden gaps in everyday cyber habits
14:48 Shadow IT and the visibility problem
17:40 Moving from reactive to proactive security
19:28 Turning people into part of the defence
22:03 Measuring human risk properly
23:18 James’s final advice
24:18 Conclusion

You’ve bought the tools.

Firewall. Antivirus. Backups. Maybe even advanced detection.

So why does it still feel like something’s missing?

In this episode, we move beyond awareness and into something most SMBs don’t have: structure.

Lynn sits down with Adam Bearder (the mind behind HIDDEN) to unpack a problem many businesses recognise but struggle to articulate: security that looks solid on paper, but doesn’t hold up in practice.

Because the issue isn’t usually a lack of technology. It’s a lack of clarity.

Who owns what? What happens when something goes wrong? Are alerts being acted on, or just ignored? And most importantly: do you actually know where your weakest point is?

This is where HIDDEN comes in.

HIDDEN isn’t another product or a list of tools. It’s a simple, structured way to understand your cyber security. So you can see where you’re strong, where you’re exposed, and what to fix next.

At its core are six areas every business relies on:

·        Human risk – how your people behave and where mistakes can happen

·        Identity – who has access to what, and how that access is controlled

·        Data – how your information is stored, used, and shared

·        Disaster recovery – how quickly you can recover when something goes wrong

·        Endpoint protection – how your devices are kept secure day to day

·        Network & cloud – how everything connects and where risks can enter

Individually, most businesses have pieces of this covered. But rarely do they have a clear, joined-up view across all of them.

And that’s the gap.

Because once you can see your weakest area, you can do something about it.

If you take one thing from this episode, it’s this: Stop reacting and buying tools for the sake of it, and start by understanding where you actually stand.

Our  Cyber Security Snapshot is designed to do exactly that: give you a clear starting point so you can move forward with confidence, not assumptions.

Key takeaways:

·        Why having more tools doesn’t always mean better security

·        How “tool sprawl” can quietly increase your risk

·        What cyber security maturity actually looks like in practice

·        The six areas that define your overall security

·        Why confidence comes from knowing your weakest link

Chapters:

00:00 Introduction
01:04 Meet Adam Bearder
02:47 Why you still feel exposed despite buying all the tools
07:07 The concept of maturity in cyber security
09:54 Exploring the six areas of the HIDDEN framework
16:49 Shared language between leadership and IT
19:34 Adam’s final advice
21:02 Conclusion

Most SMBs think they’re reasonably well protected.

They’ve got antivirus. Someone’s responsible. Nothing bad has happened (yet).

But here’s the uncomfortable truth: if you had to prove you’re secure today, could you?

In this first episode, Lynn sits down with Mark O’Dell, Director of Secure Cloud and AI at Babble, to unpack why the UK has become one of the most targeted countries for cyber threats, and why small and mid-sized businesses are firmly in the firing line.

This isn’t about scare tactics. It’s about clarity.

You’ll hear why the idea of being “too small to matter” doesn’t hold up anymore, how AI and automation have changed the economics of cyber attacks, and why many businesses are being caught out – not because they’re doing nothing, but because their approach hasn’t kept pace.

Mark also breaks down the shift from traditional perimeter security to a world where identity, devices, and human behaviour are now the real battleground. From password reuse to supply chain exposure and even overlooked backup risks, this episode highlights the gaps most businesses don’t realise they have.

And that’s the point.

Cyber risk doesn’t usually come from what you know. It comes from what you can’t see.

If you’re relying on a mixed bag of tools, assumptions, and “we’ve always been fine,” this episode will challenge that thinking and give you a more practical way to look at your security.

Because before you rush to buy another solution, you need to understand where you actually stand.

That’s where a Cyber Security Snapshot comes in: a simple way to see where you’re strong, where you’re exposed, and what to fix first.

Key takeaways:

• Why the UK is such a high-value target for cyber criminals
• The myth of “we’re too small to matter”, and why it’s dangerous
• How AI and automation have changed the threat landscape
• The shift from perimeter security to identity, devices, and human risk
• Why most SMBs are exposed in ways they don’t fully understand

Chapters:

00:00 Introduction
00:52 Meet Mark O’Dell
02:09 Why the UK is a prime cyber target
04:09 The “too small to matter” myth
12:35 How the threat landscape has shifted
18:24 Business impact and reputational damage
23:42 Final advice for SMBs
25:31 Conclusion

Welcome to The HIDDEN™ Podcast: where we simplify cyber security and all things tech for those of you who need it to be explained without all the jargon.

Whether you're a business owner, a time-pressed IT manager, or someone who’s ended up holding the cyber security baby, this podcast will help you see things more clearly.

In the initial episodes, we introduce HIDDEN: a simple, structured way to understand your security across six areas that actually determine how protected your business is. Not another product. Not another layer. Just a clearer view of where you’re strong, where you’re exposed, and what to fix next.

Along the way, we unpack some of the biggest misconceptions in cyber security, like why a stack of tools that technically “work” can still leave you exposed, and why so many businesses feel vulnerable despite significant spend.

You’ll come away with a more practical way to think about cyber risk: not as a one-off project, but something that needs to be understood, prioritised, and improved over time.

Because cyber security doesn’t stand still, and neither does your business.

And that’s why this matters.

When you can’t clearly see your risks, you can’t control them.

But when you can, you can make better decisions, focus your effort, and move forward with confidence.

Hosted by Lynn Murape, this podcast keeps things grounded: no jargon, no scare tactics, just clear, practical conversations about what actually matters.

Subscribe now, and start seeing your security for what it really is, so you can improve it, step by step.