This week on the 2 Regular Guys Podcast, we’re joined by Daniel Frank, owner and CEO of Silverscreen Decoration & Fulfillment, to explore how process, leadership, and strategic outsourcing can completely transform a growing business. With more than 30 years of experience in logistics and manufacturing, Dan has seen firsthand how disciplined systems and a solutions-first mindset drive real, measurable growth. His company is up 30% to 40% this year, with monthly volume more than doubling. Proof that process can outperform hustle. Daniel shares how outsourcing marketing, IT, art, and finance actually strengthened his company’s control and culture, and how focusing on client-driven solutions led to new revenue streams and loyal partnerships. If you’ve ever wondered how to scale without losing your sanity, this conversation is packed with insight and inspiration.

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Aaron: What do you call a happy cowboy?

Jolly Rancher

Aaron: Can you start by sharing your background and how your experience in logistics and manufacturing shaped the way you lead your company today?

Terry: You’re in the middle of a 30 or 40% growth year — what are the biggest factors driving that success?

Aaron: You’ve built a system that emphasizes process over chaos. How did you start creating those systems, and what was the first one that made a big difference?

Terry: Many business owners fear outsourcing. What helped you get past that fear and build confidence in the decision?

Aaron: How do you make sure those outsourced teams stay aligned with your brand and standards?

Terry: Let’s get back inside your internal team… How do you develop and empower your leadership team to own their areas while maintaining overall accountability?

Aaron: You run on a merit-based culture. How does that show up day-to-day, and what impact has it had on your team’s performance?

Terry: What’s your process for identifying new opportunities or deciding when to say yes to something new?

Aaron: I know you have added a lot of digital decoration in recent years. As a contract decorator, some people feel they have to stay analog primarily from a pricing standpoint. But you have a unique take on what digital decoration, like DTF, is doing for your business.

Terry: How do you personally balance working on the business versus in it as you continue to grow?

Terry: We have only scratched the surface of some of the wonderful conversations I have had with you. If people want to connect with you or learn more about the services you provide, how can they do that?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.