If you've ever said, "I was good all week until the weekend," or "I fell off my diet," this episode is going to hit home.

Most men in their 30s & 40s don't realize that the reason they can't stay consistent isn't lack of willpower — it's the way they think about food. They've been taught to label food as "good" or "bad," and every time they eat something "bad," they feel guilt… which leads to more guilt, more restriction, and eventually — more loss of control.

Coach Alan breaks down how to stop moralizing food and start using it as what it really is: information. Once you learn how to see food through data — not emotion — you unlock the ability to enjoy life guilt-free, stay consistent, and finally make choices that serve your goals long-term.