What if your biggest marketing asset—your email list—was actually sabotaging your business?

In this episode of Creating Powerful Impact, Shay Wheat is joined by marketing automation pioneer Dave Lee, co-founder of PlusThis, SixthDivision, and ListDefender. They uncover the silent killers of your deliverability, why bots are poisoning your forms with fake contacts, and how most entrepreneurs are ignoring the very data that could unlock more conversions and less overwhelm.

Dave shares how he went from consulting at Infusionsoft to building automation tools that thousands of entrepreneurs now rely on. If you run events, send emails, or depend on CRM systems to drive leads and sales, this is a conversation you cannot miss.

📬 Connect with Dave Lee

Want to dive deeper into smarter automation, cleaner email lists, or scalable client journeys? Here’s how to connect with today’s guest, Dave Lee:

🔹 Facebook: facebook.com/dave.lee

🔹 LinkedIn: linkedin.com/in/davelee123

🔹 Website: www.plusthis.com

🔹 Email Hygiene Tool: www.listdefender.com

🔹 Event Registration & Check-In Tool: www.slottable.com

🎁 Free Gift: Download Campaigns of the Titans — a behind-the-scenes look at real-world marketing automation campaigns from top entrepreneurs: 👉 campaignsofthetitans.com

🎧 Subscribe, rate, and review if you found value, and share this with a fellow entrepreneur who needs to clean their list and reclaim their impact.