In this episode of Change Champions, co-hosts Ped and Riley pull back the curtain on a quiet crisis facing many experienced coaches and consultants. The moment when referrals dry up, and the usual tactics stop working. They unpack why relying on your old network can keep you stuck, how the “Curse of Knowledge” sabotages your messaging, and why real conversations—not funnels—are the key to building a high-ticket offer that practically sells itself. If you’ve ever felt like your expertise isn’t translating into consistent sales, this episode will help you reframe your next move and reignite momentum.