Ped and Riley puncture the industry lie that the “perfect offer” attracts clients on its own. Ped shares how a six-month drought in 2019 humbled him into building a real pipeline instead of waiting on referrals. Riley walks through why common “fixes” (new branding, funnels, paid ads, mass outreach) either don’t fit most solo businesses or demand resources they don’t have—and offers a simpler path: have strategic conversations that surface real demand, then track it. The result is confidence, consistency, and control over your income.

In this episode of Change Champions, co-hosts Ped and Riley pull back the curtain on why even great offers often get ignored—and what to do about it. They unpack the silent conversion killer that causes discovery calls to go nowhere: a lack of relevance in your message. If your audience is still wondering, "Is this for me?"—you've already lost the sale. Using relatable stories, sharp metaphors, and their Big Five Framework, Ped and Riley show you how to make your messaging land with clarity, urgency, and emotional connection. You’ll learn how to answer the three unspoken questions every client is asking: Is this for me? What do I get? And why does it matter? Whether you're a coach, consultant, trainer, or facilitator, this episode will help you shift from being scrolled past to being sought out.

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In this energizing episode of Change Champions, co-hosts Ped and Riley expose “the content trap” — the frustrating cycle of publishing value-packed posts that still fail to convert into paying clients. Drawing on Ped’s own months of “performing to an invisible audience” and Riley’s lighthouse metaphor, they explain why visibility alone isn’t enough. Instead, content should act as kindling that sparks authentic outreach, the real driver of trust and sales conversations. Listeners hear how one client’s responses jumped 6-7× once he paired posts with personal messages. The duo break down the trap, the mindset that feeds it, and the simple shift that turns silent scrolling into a steady pipeline of coaching and consulting prospects.

In this episode of Change Champions, Ped and Riley unpack a painful but common experience for coaches, consultants, trainers, and facilitators: delivering a high-energy, well-received workshop… that doesn’t lead to more business. Ped shares a candid story of a dazzling session with a Big Five firm that never resulted in a callback—and why. Together, they explore the trap of relying on entertainment and engagement without designing for outcomes and ROI. You’ll learn the six core building blocks of any workshop that can turn your facilitation from “fun day out” into “strategic asset”—and get clients rebooking you again and again. Whether you run sessions in boardrooms or the woods, this episode reveals how to shift from being remembered to being rebooked.

In this Change Champions episode, co-hosts Ped and Riley bust the “follow your passion and the clients will come” myth that keeps many coaches, consultants, trainers and facilitators stuck. Through Riley’s $63k leap that came from simply asking better questions and Ped’s hard-won lesson that more certifications don’t equal more sales, they show why enthusiasm alone is a megaphone that repels the middle-80 % of buyers. The duo lay out a mirror-first approach—listen before you pitch, translate expertise into specific, measurable outcomes and chase relevance, not generic visibility—so your offers practically sell themselves. Expect practical mindset flips you can apply today to build a sustainable, client-centered business.

In this episode of Change Champions, co-hosts Ped and Riley unpack a hard truth that many self-employed coaches, consultants, trainers, and facilitators know all too well: you might have fired your boss, but somehow ended up working for an even worse one—yourself. Drawing from Ped’s eye-opening story of taking 3 a.m. client calls from a San Francisco basement, the duo explores how being “technically self-employed” often still means being overworked and under-leveraged. They discuss why staying stuck in freelancer mode keeps you trapped, and how shifting from “being the business” to building a business requires mindset shifts, asset creation, and strategic design. With real client examples and relatable insights, this episode helps you move from burnout to building a business that actually sets you free.

In this episode of Change Champions, co-hosts Ped and Riley dig into a counterintuitive truth: it’s not your skills that are keeping you stuck—it’s trying to do too much. They explore how “abundance thinking” can disguise a fear of commitment, leading smart coaches and consultants to stay broad, overwhelmed, and burned out. Through personal stories, client examples, and sharp metaphors (from closets to buffets), they show why narrowing your niche doesn’t limit you—it liberates you. If you're tired of doing everything for everyone and still not gaining traction, this episode is a must-listen.

In Episode 19 of the Change Champions podcast, co-hosts Ped and Riley tackle a feeling familiar to many coaches, consultants, trainers, and facilitators: why does selling feel so gross—even when you're doing all the “right” things? Drawing from their own journeys and client stories (like Lori, who went from "doing fine" to fully booked two quarters ahead), they explore why traditional sales strategies often feel out of sync with purpose-driven professionals. The episode introduces the concept of “insider selling”—a trust-first approach that replaces pitch-slapping with genuine, value-led conversations. You’ll learn how to stop guessing what your market wants, avoid the “curse of knowledge,” and shift from giving value blindly to building relationships that lead to sales without pressure. If sales feels off for you, you’re not broken—the system you’ve been taught might be.

In this episode of Change Champions, co-hosts Ped and Riley dive deep into the critical but often overlooked moment between a client’s verbal “yes” and the actual payment — the gap where too many deals quietly fall apart. Drawing from Ped’s hard-won lessons as a learning and development consultant and Riley’s expertise as a COO and systems builder, they unpack why the problem isn’t in your sales call but in your onboarding process. They share personal stories, client mishaps, and actionable strategies to help coaches, consultants, trainers, and facilitators close that gap with clarity, confidence, and systems that speed up cash flow, improve retention, and boost referrals.

In this episode of Change Champions, co-hosts Ped and Riley pull back the curtain on a quiet crisis facing many experienced coaches and consultants. The moment when referrals dry up, and the usual tactics stop working. They unpack why relying on your old network can keep you stuck, how the “Curse of Knowledge” sabotages your messaging, and why real conversations—not funnels—are the key to building a high-ticket offer that practically sells itself. If you’ve ever felt like your expertise isn’t translating into consistent sales, this episode will help you reframe your next move and reignite momentum.