Change Champions

Why We’re Pulling Back the Curtain on Our Business | Ep34


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We’re sharing why we’ve changed the format of the Change Champions podcast, what we’re working on right now, and how we’re thinking about content, partnerships, and generosity-led growth as we head into a new year.

You’ll hear us talk candidly about:

  • Why business can feel hard even when the advice is simple
  • What “building in public” actually looks like for us
  • How content supports relationships, credibility, and conversations
  • Why we’re experimenting with giveaways and value-first marketing
  • What we’re learning by codifying our content system with real clients

This isn’t a teaching episode or a polished framework. It’s an honest conversation about how we’re thinking, testing, and learning in real time.

If you’re a coach, consultant, or facilitator who wants to grow without becoming salesy, this episode will give you a clearer look at how we approach the work behind the work.

Timestamp

00:00 – Why we’re changing the podcast format

01:30 – The idea behind “coffee hour” conversations

04:00 – Why clients ask about our partnership and decisions

06:00 – Business stress, control, and chosen challenges

10:30 – Building in public and sharing what we’re working on

13:00 – How content fits into our real business strategy

17:00 – Why we’re codifying our content system

22:00 – The three ways content actually supports growth

28:00 – Why we’re experimenting with a giveaway

31:00 – Generosity, perception, and staying aligned with our values

Chapters / Timestamps

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Change ChampionsBy Riley McGhee and Pedram Parasmand