Liquidity -- how quickly, easily, and efficienly you can sell your assets to raise cash or reinvest -- is an attractive quality for many investors. It's a safety blanket, like having a lot of cash in the bank or a healthy income stream. But liquidity comes at a cost, and being too liquid could be an expensive mistake.

As Matt explains, liquid investments present a few important behavioral risks that are often overlooked. When the market is turbulent, it's tempting for investors to sell their investments and retreat to cash, so to speak, but cash has it's own problems. Firstly, cash loses value over time to inflation, and this loss of purchasing power can be significant over the long run. Then there's what happens (or doesn't happen) after an investor moves to cash -- how long does it take them to redeploy it, and at what price? Many bad investments are made after "waiting out" bad markets, because investors wait too long to re-invest out of fear and end up paying higher prices. On top of that, they lose the effect of compounding they would have had by staying invested.

The temptation to time the market and precisely move in and out of investments to maximize returns and minimize losses is high, and many investors fall prey to it. Liquidity offers the allure of safety, and while liquid investments are useful and provide a portfolio with options, they also carry risks that should not be ignored.

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