Customer experience has become one of the most powerful revenue drivers for 2026. In this episode, Mark Williamson breaks down the hidden ROI behind customer experience and why it is now essential for every business in Australia.

With rising expectations, AI assisted discovery, and fast changing digital behaviour, customer experience has shifted from a nice addition to a core profitability engine.

This episode explores the commercial impact of improved user journeys, faster communication, clearer content, and frictionless digital experiences. Mark explains how businesses can increase conversions, reduce acquisition costs, shorten sales cycles, boost retention, and improve review quality through strategic experience design.

We also unpack how AI systems like Google AI Overviews, ChatGPT search, and voice led recommendation engines reward strong experience signals, turning customer satisfaction into a competitive advantage.

You will learn the five core layers of customer experience that drive ROI in 2026, practical improvements you can make immediately, and why these changes compound month after month to deliver sustainable revenue growth.

If you're ready to strengthen your brand, improve conversions, and increase lifetime value, this episode will show you exactly where to begin.