In this episode of the GMS Podcast, André and Julia sit down with Luiza de Lange - a passionate leader, experimentation expert, and former GMS speaker - for a powerful conversation that goes way beyond data and A/B tests.

Luiza shares how a single A/B test completely changed the way she thinks, why most companies are sitting on untapped data gold, and what it really takes to lead high-performing teams in a fast-moving digital world. This episode is full of raw insights, personal reflections, and practical inspiration.

What you'll learn in this episode:

• How Luiza accidentally fell into the world of experimentation - and never looked back

• The one test that sparked her obsession with A/B testing

• Why only 10% of companies act on the data they already have

• What it means to "stop discussing and start deciding"

• The real reason accessibility is good for business (not just ethics)

• How to lead with empathy and empower your team (without micromanaging)

• Why optimizers make great leaders - and how to tame the optimization beast

• Luiza’s personal journey toward purpose, growth, and self-awareness

🎧 Whether you're a CRO specialist, digital leader, or simply growth-minded - this one’s packed with wisdom you’ll want to revisit.
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