In this episode, Albright IP MD, Robert Games sits down with Trade Mark Attorney Katie Oliver to reveal the unseen risks that can derail a business before it even gets started.

Every founder thinks their brand is safe… until it isn’t.

If you’re naming a business, launching a product, expanding overseas, or building a brand you want people to remember, this is essential listening.

Katie reveals:

·        The number one mistake entrepreneurs make when choosing a name

·        Why using a brand before registering it can lead to a forced rebrand

·        The truth about company names (and why they offer zero real protection) 

·        How trade mark searches can save you thousands — and your reputation

·        What a word mark actually protects vs. a logo or slogan

·        The difference between ™ and ® and why it matters

·        How to think globally when protecting your brand

For anyone serious about building a brand with value, credibility and longevity, this conversation will change how you think about intellectual property.

Figure 1 – an IP conversation. Real stories. Real lessons. The protection your business needs.

Subscribe to Figure 1 – an IP conversation for more episodes on protecting innovation, creativity and business growth.

Want help protecting your brand?
Visit Albright IP: www.albright-ip.co.uk