A lot of high achievers don't come from families or communities where "more" is celebrated. The moment you go beyond the cultural norm, it's easy to start shrinking and going inward. Lindsey Marie joins us to explain why building a vision requires you to find a place where your "too big" ideas are normalized.

In this episode, Lindsey Marie (author, podcaster, and founder of Powerhouse Women) shares her 8-year journey of building one of the most vibrant communities for ambitious women. We discuss the "restless feeling" that signals it's time to grow, the brutal but beautiful process of "shedding" old identities, and why business is actually just a personal development journey disguised as a financial opportunity.

🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!

Key Takeaways:

• The "Saving by the Bell" Moment: How a typo on her book cover became the ultimate lesson in "Done is Better than Perfect."
• Identity & Achievement: Learning to separate who you are from what you produce.
• The Grieving Process of Growth: Why stepping into a new future often requires mourning the version of you that isn't going there.
• Fear Strategy: A micro-habit for playing out the "worst-case scenario" to regain your creative power.

Connect with Lindsey Marie:

• Website: powerhousewomen.co
• Instagram: @powerhouse_women
• Podcast: Powerhouse Women Podcast

Connect with KNOW:

• Website: www.theknowwomen.com
• Become an INSIDER: www.theknowinsider.com

How do you go from a "young and dumb" startup with one shave cream to a vertically integrated powerhouse on the shelves of Nordstrom and the screens of QVC? Aimee Werner, the visionary founder of WHISH Beauty, joins us for a masterclass in CPG growth.

Aimee pulls back the curtain on the "unfiltered" side of the beauty industry. She shares the exact moment a shower in Arizona changed her life's trajectory, the terrifying $15,000 "exploded shipment" that almost ended the company before it started, and the strategic decision to take their manufacturing 100% vertical. Whether you're in the product space or the service space, Aimee's insights on founder-led sales and "not counting your money" until the product sells through are essential for any high achiever.

🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!

Key Topics Discussed:

• The "Aha" Moment: How borrowing her husband's shave cream led to a clean beauty revolution.
• Vertical Integration: Why owning their own factory allowed WHISH to survive COVID-19 and tariffs.
• The QVC Secret: Pitching via a Teams meeting and launching a sell-out show in just 8 weeks.
• Founder-Led Sales: Why you—the founder—are the only person who can truly sell your vision to big retailers.
• Strategic Patience: Why WHISH has turned down Sephora launch offers to ensure long-term brand health.

Connect with Aimee & WHISH Beauty:

• Website: whishbeauty.com
• Instagram: @whishbeauty
• Shop: Available at QVC, Nordstrom, and over 3,000 luxury spas nationwide.

Connect with KNOW:

• Website: www.theknowwomen.com
• Become an INSIDER: www.theknowinsider.com

Kristina Guerrero made history as the first Latina correspondent on E! News, but behind the glamour of red carpets and celebrity interviews, she was fighting a silent battle. In this powerful episode of the High Achieving Podcast, Kristina reveals why she left Hollywood, her journey through "mommy wine culture" into sobriety, and how she navigated a breast cancer diagnosis and job loss all in one year.

If you are a high-achieving woman feeling burnt out or stuck in survival mode, Kristina's story of "turning struggle into strategy" is your roadmap to a more purposeful life.

🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!

In this episode, we discuss:

• The reality of being "the first" and the pressure of perfection.
• Why "the industry leaving you" can be your greatest gift.
• Breaking the cycle of alcohol as a coping mechanism for high achievers.
• Reclaiming your identity after a life-altering health diagnosis.

Connect with Kristina Guerrero:

• Instagram: @SheBelievedPod
• Listen to She Believed: @kristinaguerreroBELIEVED

Connect with KNOW:

• Website: www.theknowwomen.com
• Become an INSIDER: www.theknowinsider.com

Nicole Beck Januario pulls back the curtain on how Artie Bars went from a kitchen experiment to a nationwide cult‑favorite: handmade millionaire shortbread bars shipping across the U.S. She breaks down how smart PR, flawless product quality, and authentic storytelling turned simple sweets into media features, sell‑outs, and a thriving business- plus, you get to taste (virtually) the delicious magic behind the hype.

Links:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Get your bars (or gift them to a friend) at Artie Bars: https://www.artiebars.com/

IN THIS EPISODE YOU'LL HEAR: Chantell Preston, veteran executive and growth strategist, walks us through how she built a legacy of leadership and healthy business culture over her 25+ years spanning healthcare operations, strategic growth and executive leadership. She shares what she learned about redefining success away from perfection — reframing the "myths of women in leadership" and challenging outdated beliefs about work, family, and guilt. Chantell opens up about moments that shaped her leadership style, why empathy and authenticity matter, and how she transformed multiple ventures into thriving organizations by focusing on integrity, teamwork, and sustainable growth.

WHAT YOU WILL LEARN: You'll learn why true, lasting business culture doesn't happen by accident — it's cultivated through consistent leadership, clear values, and transparent communication. Chantell breaks down actionable strategies for integrating empathy, authenticity, and emotional intelligence into your company structure. You'll walk away with tools to build a workplace where trust, collaboration, and long-term growth become the foundation — not just the end goal.

LINKS:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Connect with Chantell Preston: https://www.chantellpreston.com/

Want to know the secret behind secret shopping? In this episode, Elaine Buxton, CEO of Confero and seasoned customer‑experience expert, pulls back the curtain on how mystery‑shopping isn't just "secret visits," but a powerful, data-driven tool that reveals what customers actually experience- from front-line service and store appearance to process compliance and brand integrity. Elaine also provides tailored advice for business owners at every stage- whether you're 0–5 years in, navigating the 5–10‑year growth plateau, or leading a 10+‑year enterprise- with one guiding principle: elevate as you rise.

Links:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Learn more about Confero and customer experience research: https://www.conferoinc.com/

IN THIS EPISODE YOU'LL HEAR: Haley Hoover, founder and CEO of Winnie & Lu, walks you through her founder journey, from spotting a simple parenting problem to launching a full lifestyle brand. She shares how a frustrating bottle‑drying rack sparked an "aha!" moment that led to creating the elegant, sustainable Airess Drying Rack, and how she transformed that first product into a woman‑owned business redefining essentials for modern parents. Haley gives an honest look at the challenges she faced breaking into manufacturing as a female entrepreneur, the resilience required to bootstrap a product-based brand, and the vision that drives her to build quality, longevity, and style into everything she does.

WHAT YOU WILL LEARN: You'll learn the real‑world process of launching a product-based business- from idea to prototype to full production- including critical lessons on manufacturing, funding, and market positioning. Haley explains why solving a real-life pain point is the foundation of a brand that resonates. You'll also walk away with strategies on balancing motherhood and entrepreneurship, staying true to your vision while scaling smartly, and how to build a brand rooted in sustainability, function, and timeless design that serves families for years.

LINKS:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Learn more about Winnie & Lu: https://www.winnieandlu.com/

A family‑business heir steps away to forge her own path, then returns to lead one of the most iconic travel brands in the world—growing it into the #1 fastest‑growing women‑owned and -led travel company of 2025.

In this episode, we sit down with Jaclyn Leibl-Cote, CEO of Collette, to uncover how she navigated stepping in and out of the family business, modernized operations, and drove growth while honoring a decades‑long legacy. Jaclyn shares how she sets goals, hits milestones, and balances legacy with innovation- all while leading a global travel brand that continues to inspire exploration and connection. She opens up about lessons learned, family dynamics, and her vision for the next era of Collette.

Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Learn more about Collette: https://www.gocollette.com/

IN THIS EPISODE YOU'LL HEAR: Justine Carino opens up about the hidden burnout patterns so many high-achieving women carry, including the belief that anxiety is simply the "cost" of ambition. She shares her personal story of her body going into a state of overwhelm, forcing her to examine years of accumulated stress, emotional inheritance, and the pressure to constantly perform. Justine breaks down why successful women often ignore their own needs, how generational patterns shape our relationship with rest and achievement, and why wanting support doesn't make you weak. Her message is clear: you can be powerful, driven, and wildly ambitious- and still live with ease, joy, and self-compassion.

WHAT YOU WILL LEARN: You will learn the three-phase process Justine uses to help high performers break the cycle of burnout for good. First, she teaches you how to identify the patterns and beliefs about success, productivity, and worthiness that were passed down through family and early life experiences. Next, she explains how to regulate your nervous system so your body can move out of survival mode and into a state that supports clarity, creativity, and grounded leadership. Finally, she shows you how to create a new normal where your income goes up, your anxiety goes down, and your identity is no longer tied to constant output. Through three powerful reflection questions, you'll walk away with a roadmap to redefine success on your terms- and build a life where ambition and inner peace can finally coexist.

LINKS:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Connect with Justine Carino: https://www.carinocounseling.com/ https://www.instagram.com/_thoughtsfromthecouch_/

Trina Bediako is transforming the way we think about family-run businesses and scalable success. As CEO of New Horizons Baking Co., Trina has taken her family's passion for baking and grown it into a powerhouse brand supplying beloved products to major retailers, including McDonald's McMuffins, Starbucks baked goods, and more. Recognized on the WPO 50 Fastest Growing Women-Led Companies in America 2025, Trina blends entrepreneurial vision with hands-on leadership to create a company that thrives on both innovation and integrity.

In this episode, Trina shares her journey from family kitchen to national distribution, giving insight into scaling a product-based business while honoring her roots. She talks about leading a team that feels like family, innovating in the baking industry, and the balance of maintaining close relationships while expanding a thriving enterprise. Trina's story is a testament to combining family, passion, and strategic leadership to turn a small business into a brand recognized across the country.

Links:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://theknowwomen.com/

• Connect with Trina: https://www.linkedin.com/in/trina-j-bediako-6512684/

• Learn more about New Horizons Baking Co: https://newhorizonsbaking.com/