$37B is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in you product? Here are six steps that will help you better identify who your target audience is.

The High Cost Of Not Knowing Your Target Audience

Welcome to Building Leadership Brands, the podcast where I help companies achieve market transformation by sharing strategic brand strategies to integrated marketing campaign approaches that drive double-digit growth and awareness. Join me as I explore key topics that will elevate your brand and resonate with your audience. In each episode, I explore your unique point of difference, mastering the art of meeting customer needs and wants and outperforming your competition. Tune in for insightful discussions and actionable tips to create a leadership brand that stands out and stays ahead of the c

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The High Cost Of Not Knowing Your Target Audience

The High Cost Of Not Knowing Your Target Audience