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Building Leadership Brands episodes
- Identify The Heart & Soul Of Your Brand Through Your Brand EssenceCompanies that can tap into an emotional connection with their customers, benefit from greater loyalty and ROI. This emotional connection starts with your brand essence.10 min
- What’s The Secret Power That The Most Loved Brands Have? Their PersonalityBrands just like humans have personality traits that help make them relatable, mirroring the characteristics you value. Let’s explore further what a brand personality is, why a brand personality matters, and how to create your brand personality.9 min
- #1 Rookie Mistake You Don’t Want To Make In Your MessagingHere are four strategies to ensure your brand messaging hits the mark with your audience.6 min
- Desperate vs Dialed In: Which Companies Got Emotional Branding Right?Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling. Which brands do you think got emotional branding right?8 min
- Why “Buy My Product” Looks DesperateIf your marketing is focused on “here buy my product,” those days are over. For marketing to be effective, consumers need to understand much more about your brand before buying your product in this highly competitive world. Listen to the four signs on why focusing on “buy my product,” is making you look desperate.6 min
- Creating A Tagline That Packs A PunchGreat taglines immediately call the brand to mind. They remind you of the brand and what it stands for. Learn how to create a tagline that packs a punch.4 min
- Emotional Branding; Marketing To The HeartCreating an emotional bond with consumers requires more than good marketing. Brands that leverage the power of emotion will have an advantage over their competitors. By using emotional branding, you can unlock a deeper relationship with your customers, converting them into an advocate and evangelist for your brand.8 min
- The High Cost Of Not Knowing Your Target Audience$37B is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in you product? Here are six steps that will help you better identify who your target audience is.8 min
- How To Create A Valuable Proposition That’s ValuableBeing able to clearly define your value proposition can be hugely successful for a business, providing them a significant competitive advantage.7 min
- Why A Brand Architecture MattersWithout a well defined brand architecture strategy, an organization can experience brand dilution. Brands may start selling products they have no business selling or brands of the same company can have so much overlap that they start to work against each other. Check out the different brand architecture strategies and how to create a successful framework for your organization.11 min
About Building Leadership Brands
From the publisher's feed
Welcome to Building Leadership Brands, the podcast where I help companies achieve market transformation by sharing strategic brand strategies to integrated marketing campaign approaches that drive…
double-digit growth and awareness. Join me as I explore key topics that will elevate your brand and resonate with your audience. In each episode, I explore your unique point of difference, mastering the art of meeting customer needs and wants and outperforming your competition. Tune in for insightful discussions and actionable tips to create a leadership brand that stands out and stays ahead of the c