Building Leadership Brands

By Lisa Perry

Welcome to Building Leadership Brands, the podcast where I help companies achieve market transformation by sharing strategic brand strategies to integrated marketing campaign approaches that drive dou... more

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FAQs about Building Leadership Brands:

How many episodes does Building Leadership Brands have?

The podcast currently has 17 episodes available.

Building Leadership Brands episodes:

May 17, 2022 Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Companies that can tap into an emotional connection with their customers, benefit from greater loyalty and ROI. This emotional connection starts with your brand essence.
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10min
April 18, 2022 What’s The Secret Power That The Most Loved Brands Have? Their Personality
Brands just like humans have personality traits that help make them relatable, mirroring the characteristics you value. Let’s explore further what a brand personality is, why a brand personality matters, and how to create your brand personality.
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9min
March 01, 2022 #1 Rookie Mistake You Don’t Want To Make In Your Messaging
Here are four strategies to ensure your brand messaging hits the mark with your audience.
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6min
February 07, 2022 Desperate vs Dialed In: Which Companies Got Emotional Branding Right?
Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling. Which brands do you think got emotional branding right?
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8min
January 24, 2022 Why “Buy My Product” Looks Desperate
If your marketing is focused on “here buy my product,” those days are over. For marketing to be effective, consumers need to understand much more about your brand before buying your product in this highly competitive world. Listen to the four signs on why focusing on “buy my product,” is making you look desperate.
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6min
January 05, 2022 Creating A Tagline That Packs A Punch
Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. Learn how to create a tagline that packs a punch.
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4min
December 20, 2021 Emotional Branding; Marketing To The Heart
Creating an emotional bond with consumers requires more than good marketing. Brands that leverage the power of emotion will have an advantage over their competitors. By using emotional branding, you can unlock a deeper relationship with your customers, converting them into an advocate and evangelist for your brand.
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8min
November 18, 2021 The High Cost Of Not Knowing Your Target Audience
$37B is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in you product? Here are six steps that will help you better identify who your target audience is.
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8min
October 20, 2021 How To Create A Valuable Proposition That’s Valuable
Being able to clearly define your value proposition can be hugely successful for a business, providing them a significant competitive advantage.
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7min
October 12, 2021 Why A Brand Architecture Matters
Without a well defined brand architecture strategy, an organization can experience brand dilution. Brands may start selling products they have no business selling or brands of the same company can have so much overlap that they start to work against each other. Check out the different brand architecture strategies and how to create a successful framework for your organization.
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11min

FAQs about Building Leadership Brands:

How many episodes does Building Leadership Brands have?

The podcast currently has 17 episodes available.