Companies that can tap into an emotional connection with their customers, benefit from greater loyalty and ROI. This emotional connection starts with your brand essence.

Brands just like humans have personality traits that help make them relatable, mirroring the characteristics you value. Let’s explore further what a brand personality is, why a brand personality matters, and how to create your brand personality.

Here are four strategies to ensure your brand messaging hits the mark with your audience.

Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling. Which brands do you think got emotional branding right?

If your marketing is focused on “here buy my product,” those days are over. For marketing to be effective, consumers need to understand much more about your brand before buying your product in this highly competitive world. Listen to the four signs on why focusing on “buy my product,” is making you look desperate.

Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. Learn how to create a tagline that packs a punch.

Creating an emotional bond with consumers requires more than good marketing. Brands that leverage the power of emotion will have an advantage over their competitors. By using emotional branding, you can unlock a deeper relationship with your customers, converting them into an advocate and evangelist for your brand.

$37B is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in you product? Here are six steps that will help you better identify who your target audience is.

Being able to clearly define your value proposition can be hugely successful for a business, providing them a significant competitive advantage.

Without a well defined brand architecture strategy, an organization can experience brand dilution. Brands may start selling products they have no business selling or brands of the same company can have so much overlap that they start to work against each other. Check out the different brand architecture strategies and how to create a successful framework for your organization.