I get it; copying what your competitors do with their marketing is tempting, especially if they're experiencing massive success doing so. But what if you could use marketing ideas that make you more exciting, so you differentiate (instead of copy) and therefore stand out?

On today's episode of The High Performance Marketing podcast, I'm sharing strategies you can use to ditch the boring "just like everybody else" content by adding humor and a little wit to your marketing message. Doing so will make your brand one your clients won't soon forget.

I get it; copying what your competitors do with their marketing is tempting, especially if they're experiencing massive success doing so. But what if you could use marketing ideas that make you more exciting, so you differentiate (instead of copy) and therefore stand out?

On today's episode of The High Performance Marketing podcast, I'm sharing strategies you can use to ditch the boring "just like everybody else" content by adding humor and a little wit to your marketing message. Doing so will make your brand one your clients won't soon forget.

Elevate Home Warranty had a challenge: how could they revamp their well-known brand with an improved marketing message? The answer was found in rebranding to become what is now known as Elevate HomeScriptions. Crafting the perfect balance between delivering customers something that fit their wants and needs while still being rooted firmly in the company's mission and values took some strategic finesse, but it paid off.

On today's episode of The High-Performance Marketing Podcast, listen as I connect with Ryan Kiesel, Chief Revenue Officer of Elevate HomeScriptions, on how he and his team (alongside myself and my design partners David and Lauren Hamby) underwent the charge of leading with transparency to rally a new way to serve their customers of homeowners and real estate agents.

Elevate Home Warranty had a challenge: how could they revamp their well-known brand with an improved marketing message? The answer was found in rebranding to become what is now known as Elevate HomeScriptions. Crafting the perfect balance between delivering customers something that fit their wants and needs while still being rooted firmly in the company's mission and values took some strategic finesse, but it paid off.

On today's episode of The High-Performance Marketing Podcast, listen as I connect with Ryan Kiesel, Chief Revenue Officer of Elevate HomeScriptions, on how he and his team (alongside myself and my design partners David and Lauren Hamby) underwent the charge of leading with transparency to rally a new way to serve their customers of homeowners and real estate agents.

On today's episode of the High Performance Marketing Podcast, I'm sharing ways you can take charge of your marketing and build a powerfully consistent real estate business. If you're tired of paying for costly lead-generation tactics that don't work. Listen in, and we'll review three simple consistency builders. 

On today's episode of the High Performance Marketing Podcast, I'm sharing ways you can take charge of your marketing and build a powerfully consistent real estate business. If you're tired of paying for costly lead-generation tactics that don't work. Listen in, and we'll review three simple consistency builders. 

As a real estate agent, you know the most important commodity you have is time, and when it comes to selling more homes and closing more deals, there's no room for wasting it - (or your limited energy.) 

If you've reached the point in your business where you need more than just a TC, it may be time to consider a Virtual Assistant. On today's episode of the podcast, I'm connecting with Lauren Apple, CEO of Systems to Scale, a VA service for entrepreneurs. 

Imagine hiring a high-level professional who can take the day-to-day tasks (scheduling personal meetings, your buyer and seller appointments, keeping your database organized, assisting with your bookkeeping, etc), freeing you up to spend more time with clients or just enjoying some time off.

As a real estate agent, you know the most important commodity you have is time, and when it comes to selling more homes and closing more deals, there's no room for wasting it - (or your limited energy.) 

If you've reached the point in your business where you need more than just a TC, it may be time to consider a Virtual Assistant. On today's episode of the podcast, I'm connecting with Lauren Apple, CEO of Systems to Scale, a VA service for entrepreneurs. 

Imagine hiring a high-level professional who can take the day-to-day tasks (scheduling personal meetings, your buyer and seller appointments, keeping your database organized, assisting with your bookkeeping, etc), freeing you up to spend more time with clients or just enjoying some time off.

Writing emails to your database can be a tricky balance between staying professional and connecting on a personal level. Emails that provide something your database will find valuable and relevant will help you avoid crowding up an inbox.

On this episode of the High Performance Marketing Podcast, you'll learn that not all emails should have the same purpose and how staying consistent will help you build stronger relationships and sell more homes.

Writing emails to your database can be a tricky balance between staying professional and connecting on a personal level. Emails that provide something your database will find valuable and relevant will help you avoid crowding up an inbox.

On this episode of the High Performance Marketing Podcast, you'll learn that not all emails should have the same purpose and how staying consistent will help you build stronger relationships and sell more homes.