Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The High Price of Canopy Coverage.

In this tale, we’ll hear the story of Jack and his search for a canopy for his pickup truck, his experience with various dealers and how one business responded when the prices differed widely, then we will explore what were the emotional impacts from those actions and the actions or strategies you can take to move your customer relationships forward. 

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