The Higher Ed Creative

The launch season of The Higher Ed Creative Podcast is proudly sponsored by Spokenote. Spokenote - Videos that actually convert students. Learn more at spokenote.com.

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Starting a university podcast means finding stories worth sharing and making room to keep sharing them. Gavin Kelly, Director of Communications at Louisiana Tech University, joins Paul Bross to discuss the work behind Beyond 1894, the university’s podcast. Gavin shares how the show evolved from faculty research conversations into a broader collection of campus stories, and how he handles guest selection, interviewing, editing, and promotion alongside his other responsibilities. From a simple recording setup to a realistic release schedule, this conversation explores how a small team can sustain a podcast while building relationships across campus.

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Creative Takeaways

➡️ Asking the right questions before launching a university podcast.
➡️ Matching the format and release schedule to your team’s capacity.
➡️ Building an interview process that helps guests feel heard.
➡️ Keeping equipment and production manageable for a small team.
➡️ Using campus storytelling to strengthen relationships across the institution.

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Key Moments

02:33 – How Beyond 1894 began and how its focus evolved
05:17 – Planning for a podcast that lasts beyond its launch
12:02 – Managing the workflow from guest selection to promotion
18:55 – Recording with a small team and a simple equipment setup
26:36 – Setting a release schedule that protects your capacity

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The Higher Ed Creative Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and website needs. 

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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Creative in your favorite podcast player.

The Higher Ed Creative Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Introducing the host of The Higher Ed Creative, Paul Bross.

Planning shoots, reviewing edits, building campaigns, and helping a team get everything done by Friday. Paul Bross knows the daily demands of creative work on a college campus. In this introduction to The Higher Ed Creative, Paul shares his journey from higher education to broadcast production and back to campus, where he serves as Director of Creative Operations at Oklahoma Baptist University. He explains how conversations with fellow creatives inspired the show and previews the practical discussions ahead, from managing feedback and choosing gear to finding a smarter way to tackle the next project.

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Creative Takeaways

➡️ How Paul’s experience as a creator and team leader shapes the show.
➡️ Why connecting with fellow campus creatives matters.
➡️ What to expect from “What’s on Your Desk?” and “The Kit and the Keeper.”
➡️ How each episode will offer a practical idea you can use on your next project.

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The Higher Ed Creative Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and website needs. 

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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Creative Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Introducing – The Higher Ed Creative Podcast

The people behind a university’s photos, videos, designs, and social posts know how much work it takes to turn a good strategy into something students actually notice. Bart Caylor introduces The Higher Ed Creative, a new podcast for those creators. Bart started his career as a designer, so he knows what it feels like to be the person who has to make the idea happen. He explains why he wanted a show for campus creatives and introduces its host, Paul Bross, Director of Creative Operations at Oklahoma Baptist University. Paul will talk with creatives across the country about how they do the work and what they’ve learned along the way.

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Creative Takeaways

➡️Why Bart wanted to create a show for the people making higher ed marketing work. 

➡️Why creative roles can feel isolating, especially on small teams.

➡️What Paul Bross will explore with creative professionals across the country. 

➡️How to follow and share the show ahead of its October 7th launch. 

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The Higher Ed Creative Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and website needs. 

___

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Creative Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.