87 - Why Human Touch Still Matters in an Automated World

Vit sits down with Cleveland-based HighLevel agency owner and Muay Thai practitioner Charles Craggett to break down a systems-first approach to growing home service businesses. From the rule of 7 and SMS vs. email performance to AI that supports (not replaces) humans, Charles shares how he builds reliable marketing systems, streamlines operations, and integrates tools like ServiceTitan, Housecall Pro, and Jobber. He also covers pricing, packaging, a smart content partnership model, and a case study that drove 60% revenue growth.

About Charles Craggett

- Charles Craggett is a HighLevel-powered agency owner based in Cleveland, Ohio, specializing in systems-led growth for home service businesses (landscaping, roofing, plumbing, electrical, and more).

- Formerly in insurance sales, Charles built an internal marketing and CRM engine during Covid that sparked his agency.

- A dedicated Muay Thai and boxing practitioner, Charles brings fight-tested focus, discipline, and systems thinking to his clients’ marketing and operations.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:01:00] Martial Arts Influence on Business Systems - Charles discusses how martial arts training influences his approach to building systems and marketing, emphasizing focus and discipline.
• 👉 [00:05:00] Transition from Insurance to Marketing Agency - Charles shares his journey from insurance sales to creating a marketing agency during COVID, leveraging HighLevel and digital strategies.
• 👉 [00:13:00] Building a List and Nurture Sequences - The conversation shifts to the importance of list-building and long-term nurture sequences, with Charles explaining his approach to maintaining engagement and conversions.
• 👉 [00:17:00] SMS vs. Email: Conversion Insights - Charles and Vit discuss the effectiveness of SMS compared to email, with Charles explaining why SMS often yields better conversion rates in his experience.
• 👉 [00:23:00] Incorporating AI into Marketing Systems - Charles talks about using AI to enhance marketing systems, focusing on qualification and booking processes while maintaining a human touch.
• 👉 [00:31:00] Systems Design for Trades and CRM Integration - The discussion covers designing systems for trades businesses and integrating HighLevel with other CRMs like ServiceTitan, Housecall Pro, and Jobber.
• 👉 [00:42:00] Content Creation and Partnership Model - Charles explains his approach to content creation through partnerships, emphasizing the value of real, human-produced content over AI-generated alternatives.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/why-human-touch-still-matters-in-an-automated-world
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

86 - Why Staying Comfortable Keeps Your Business From Growing

Host Vit Muller sits down with longtime operators and partners Walt Bayliss and Johann Nogueira to unpack their bold pivot from White Label Suite to AI X Up (AI Powered Up) — and why focusing on helping agencies and sales pros close deals beats trying to resell another tool. They break down how agentic AI is already here, show how to build a fully autonomous AI sales agent in 1:23, and share practical strategies for prospecting, data enrichment, deliverability, lead scoring, and multi-channel outreach that actually move the needle.

Special Offer 🤩📣

We're excited to offer you a chance to experience AI X Up firsthand. For a limited time, you can get a free AI X Up account with 100 credits, plus a step-by-step workshop to build your own autonomous AI agents just like the pros. 🤖✨

Whether you're looking to streamline your prospecting or enhance your outreach, this is your opportunity to see how AI can transform your business.

👉 Claim your free account and workshop here: https://highlevelexperience.com/aixup

About Walt Bayliss & Johann Nogueira

- Walt Bayliss: Product builder, systems thinker, and the “mad scientist” behind AI X Up’s rapid product development. Veteran software founder who’s shipped tools used by tens of thousands, with a relentless focus on customer outcomes.

- Johann Nogueira: Growth strategist, global AI speaker, and partnership architect. Known for creative outreach plays and building scalable sales systems that get results.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:02:00] The Pivot to AI X Up - Discussion on the decision to rebrand from White Label Suite to AI X Up, focusing on helping agencies and sales pros close deals rather than reselling a tool.
• 👉 [00:09:00] Understanding the Market and TAM Expansion - Walt and Johann explain how they identified their best users and expanded their Total Addressable Market (TAM) by targeting sales professionals and SDRs.
• 👉 [00:21:00] Agentic AI and Building an AI Agent - Walt demonstrates how to build a fully autonomous AI sales agent in 1:23, showcasing the capabilities of AI in automating prospecting and outreach.
• 👉 [00:30:00] Data Enrichment and Lead Scoring - The importance of data enrichment and lead scoring in HighLevel, focusing on tracking clicks and engagement rather than email opens to identify interested leads.
• 👉 [00:38:00] Multi-Channel Outreach Strategies - Discussion on the effectiveness of using various outreach methods beyond email, including social media, phone calls, and creative direct mail sequences.
• 👉 [00:47:00] Validating Offers and Go-to-Market Strategies - Insights on validating offers using the "fly-paper technique" and leveraging beta groups and partnerships for successful product launches.
• 👉 [00:52:00] Building a Strong Business Partnership - Walt and Johann share how they maintain a successful partnership through shared values, transparency, and a focus on building a legacy rather than a quick exit.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/why-staying-comfortable-keeps-your-business-from-growing
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

85 - How Chasing Perfection Is Holding Your Business Back

Vit sits down with Coach Kevin Voisin—former head coach for Wake Up Warrior, longtime HighLevel power user, and co-founder of Apogee Strong schools—to talk about the mindset and operating system behind real results. They unpack practical ways agencies and SaaS founders can leverage HighLevel’s Communities to replace noisy Facebook Groups, make data-driven decisions that beat perfectionism, and reclaim attention from the content firehose. Kevin shares his “excellence over perfection” framework, how to transition communities cleanly, and a powerful reframe for ego, consistency, and ownership so you can ship, learn, and scale.

Special Offer 🤩📣

Extra Links Mentioned During The Interview:

• ChatgptChatGPT - Daily Spark
• ItscoachkevinCoach Kevin Voisin | Accountability, Mindset & Transformation Coaching
• ApogeestrongApogee | Reseeding Freedom Through Whole Family Education

About Coach Kevin Voisin

- Mindset and leadership coach who has coached 40,000+ people

- Former Head Coach for Garrett J. White’s Wake Up Warrior

- Co-creator of Apogee Strong micro-schools (150+ schools globally)

- HighLevel early adopter helping coaches and businesses migrate to HL Communities

- Builder, operator, and systems thinker focused on no-fluff, results-first transformation

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:00:30] Perfection vs. Excellence - Kevin introduces the idea that perfection is a lie and excellence is achievable, emphasizing the importance of shipping useful work and iterating over time.
• 👉 [00:02:00] Transitioning to HighLevel Communities - Kevin shares his experience moving from Facebook Groups to HighLevel Communities, detailing the benefits and challenges of the transition.
• 👉 [00:03:00] Structuring HighLevel Communities - Discussion on how to effectively structure channels within HighLevel Communities, including social walls, replays, and coach-only content areas.
• 👉 [00:05:00] The Importance of Data-Driven Decisions - Kevin and Vit discuss the importance of making decisions based on data rather than aesthetics, using real-world examples to illustrate their points.
• 👉 [00:06:00] Consistency Over Intensity - Kevin explains why consistency in daily actions is more effective than sporadic intense efforts, particularly in building and scaling businesses.
• 👉 [00:07:00] Attention as a Currency - The conversation shifts to the concept of attention as a valuable resource, with tips on how to guard it and use it effectively in business.
• 👉 [00:09:00] Ego Mastery and Personal Growth - Kevin talks about mastering ego, focusing on the balance between confidence and humility, and the importance of taking responsibility for personal and professional growth.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/how-chasing-perfection-is-holding-your-business-back
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

84 - Why Your Emails Keep Landing in Spam and How to Fix It

Email isn’t “set it and forget it.” In this technical deep dive, host Vit Muller sits down with deliverability specialist and longtime HighLevel power user, Matt Ratliff of FunnelTechie, to demystify the setup steps and strategy that keep your emails out of spam and your domain reputation protected.

From the biggest mistakes agencies make when they migrate to HighLevel and “blast day one,” to exactly how to configure SPF, DKIM, and DMARC (root vs subdomain), this episode gives you a practical blueprint. Matt and Vit compare LC Email vs using Mailgun directly, walk through sane subdomain strategies for transactional and marketing sends, show how to read Gmail headers to diagnose alignment, and lay out smart ways to route replies (Conversations vs Gmail) without breaking your inbox or your reporting.

They also unpack IP reputation (shared pools vs dedicated IPs), sunset policies, and why engagement is the number one signal — plus a proven way to automate it so your list stays healthy long-term.

Special Offer 🤩📣

Protect your domain reputation and automate list health with Matt’s Email Engagement System snapshot for HighLevel. This plug-and-play system identifies disengaged contacts, automates sunsetting, and runs structured win-back campaigns — so your deliverability improves and stays strong. Grab the Email Engagement System: https://highlevelexperience.com/emailengagementsystem

About Matt Ratliff

Matt Ratliff is the founder of FunnelTechie and a recognized deliverability expert in the HighLevel community. With 20+ years designing, securing, and optimizing enterprise networks for Fortune 500s, Matt has been helping agencies, marketers, and SaaS founders improve email performance since 2020 — with a specialty in simplifying complex setups, safeguarding domain reputation, and turning engagement data into action.

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:01:30] Common Mistakes in Email Deliverability - Discussion on the common mistake of migrating lists and blasting emails without proper setup, leading to domain reputation issues. Matt emphasizes the importance of understanding best practices from the start.
2. 👉 [00:03:30] Technical Setup Essentials - Matt explains the critical steps in setting up SPF, DKIM, and DMARC for email authentication. The conversation touches on the pros and cons of using Lead Connector Email versus Mailgun.
3. 👉 [00:05:00] Building and Maintaining a Healthy Email List - The importance of list hygiene and engagement is discussed. Matt shares insights on how disengagement can negatively impact deliverability and the role of open rates as a key signal.
4. 👉 [00:09:00] Vit’s Email Setup Process - Vit shares his approach to setting up email infrastructure, including the use of subdomains and Google Workspace. Matt provides feedback and additional tips on optimizing the setup.
5. 👉 [00:18:00] Understanding DMARC and Its Importance - A deep dive into DMARC records, including the differences between root and subdomain policies. Matt explains the significance of setting the correct policy and alignment tags.
6. 👉 [00:36:00] Subdomain Strategy and Email Routing - Discussion on the strategic use of subdomains for transactional versus marketing emails. The conversation also covers how to handle email replies and the implications of different routing choices.
7. 👉 [01:03:00] IP Reputation and Dedicated IPs - Matt explains the impact of IP reputation on deliverability and the considerations for using shared versus dedicated IPs. The importance of maintaining consistent email volume is highlighted.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/why-your-emails-keep-landing-in-spam-and-how-to-fix-it
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com

83 - Why Charging Too Little Can Hurt Your Agency More Than You Think

This week, Vit sits down with systems engineer turned SaaSpreneur, Lucas Dantas, to unpack how he built a thriving HighLevel-powered SaaS and a fast-growing Portuguese-speaking community from the ground up—despite limited language support and zero local documentation at the start. Lucas shares how he localized payments (Boleto and Pix), navigated translation gaps, transitioned from services to scalable systems, and now helps agencies across Brazil and other Portuguese-speaking markets launch, sell, and support SaaS. He also breaks down his content engine (YouTube vs. Instagram), winning offer structures, AI + automation use cases that turn leads into booked appointments, and the operational processes agencies must master to make AI work in the real world.

Special Offer 🤩📣

Explore Lucas’s Magnetic Funnels community, programs, and lead magnets (quote assistant, cost simulators, AI calculators), and see how he helps Portuguese-speaking agencies launch and scale SaaS with HighLevel.

- Access the community and offers: https://highlevelexperience.com/magneticfunnels

About Lucas Dantas

Systems engineer turned SaaS founder and community leader for Portuguese-speaking HighLevel users. Lucas is Founder of Magnetic Funnels, a HighLevel-powered SaaS focused on helping agencies launch and scale recurring revenue. He is a Creator of highly-engaging Portuguese content on HighLevel, automation, AI, and offer building. Last but not least Lucas is a Recipient of the SaaSprenuer Gold Award (100+ paying sub-accounts)

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:02:00] Challenges of Building a Community - Lucas discusses the initial challenges of building a community with minimal language support and documentation, focusing on translation and payment integration issues.
2. 👉 [00:05:00] Transition from Agency to SaaS - Lucas explains his shift from agency work to SaaS, emphasizing the importance of productizing delivery and offering recurring payments.
3. 👉 [00:06:00] Content Strategy and Lead Generation - The conversation shifts to Lucas's content strategy, using YouTube and Instagram to generate leads and build trust through authentic content.
4. 👉 [00:12:00] Targeting Agencies vs. End Users - Lucas discusses his focus on targeting agencies over end users, explaining the pricing strategy and support model that works best in Brazil.
5. 👉 [00:15:00] AI and Automation in Client Operations - Lucas shares his favorite AI and automation use cases, highlighting the transition from sending leads to delivering appointments using AI on SMS and voice.
6. 👉 [00:22:00] Importance of Process in AI Implementation - The discussion covers the necessity of having a clear process and documentation before implementing AI, ensuring effective client operations.
7. 👉 [00:46:00] Shifting Focus to Retention and Scaling - Lucas talks about shifting his focus to customer retention and scaling, detailing the changes he made to reduce churn and improve service delivery.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/why-charging-too-little-can-hurt-your-agency-more-than-you-think
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com

82 - The Common Onboarding Error That’s Costing You Clients

Vit sits down with entrepreneur and systems thinker Jason Rule, co-founder of GHL Plugins, for a tactical deep dive on removing friction to unlock scale inside HighLevel. Jason traces his path from building an early SaaS for car dealers in the late ’90s to owning GNC stores, scaling Driven Nutrition into 2,300 CrossFit gyms, and ultimately creating tools that make HighLevel faster, smoother, and more profitable for agencies.

They unpack why custom values are the hidden constraint in HighLevel, how snapshots and standardized processes create true leverage, and the exact tools Jason’s team built to eliminate bottlenecks—from rapid custom-values deployment and guided onboarding to a built-in project manager/support desk. Jason also demos Pulse AI, a HighLevel App Marketplace app that ingests conversations, scores sentiment, flags at-risk and hot opportunities, and delivers a daily “silver platter” of action items for your clients (or your own agency).

Special Offer 🤩📣

Try Pulse AI free for 7 days

Pulse AI analyzes your client conversations and delivers a daily “silver platter” of insights: hot leads, churn risks, executive summaries, call quality, speed-to-lead, and more. Go to https://highlevelexperience.com/ghlplugins to claim the special offer.

About Jason Rule

Jason Rule is an entrepreneur and systems strategist obsessed with removing friction. He’s a Co-founder of GHL Plugins, creators of workflow-enhancing tools for HighLevel agencies and SaaS founders. Former owner of GNC franchises and founder of Driven Nutrition, scaled across 2,300 CrossFit gyms. A longtime marketer/operator who blends automation, operations, and performance to help agencies scale without chaos.

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:02:00] Transition from Supplements to HighLevel - Jason discusses his transition from owning GNC stores and running a supplement company to developing tools for HighLevel, emphasizing the importance of solving problems for agencies.
2. 👉 [00:15:00] The Role of Custom Values in Scaling - Jason and Vit dive into the significance of custom values in HighLevel, explaining how they can be a constraint at scale and the leverage they provide when standardized.
3. 👉 [00:21:00] Tools for Efficient Custom Values Management - Jason introduces tools like the Custom Values Form Editor and CV Initiator, which streamline the deployment of custom values and snapshots, making agency operations more efficient.
4. 👉 [00:57:00] Guided Onboarding and Project Management - Jason demonstrates the onboarding tool and project management system, explaining how they help agencies guide clients through setup and manage support tickets effectively.
5. 👉 [01:28:00] Pulse AI: Insights from Conversations - Jason showcases Pulse AI, a tool that analyzes conversations to provide actionable insights like sentiment and follow-up priorities, helping agencies manage client interactions better.
6. 👉 [01:18:00] Overcoming Common Agency Friction Points - Jason identifies common friction points in agencies, such as onboarding and support, and discusses strategies to address them for smoother operations and better client retention.
7. 👉 [01:49:00] Closing Thoughts and Life Balance - Jason shares personal insights on balancing business efficiency with family time, encouraging listeners to continuously improve their processes while prioritizing personal relationships.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/the-common-onboarding-error-thats-costing-you-clients
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com

81 - How AI Is Redefining SEO and What You Need to Do Right Now

Vit sits down with Nic Padilla, Director of Business Development at Boostability, to unpack what “good SEO” really means in 2026, how agencies can sell and deliver it without frying their teams, and why AI-driven search is more opportunity than threat. They cover practical frameworks for on-page and off-page SEO, transparent reporting that retains clients, realistic timelines and expectations, and how agencies can leverage Boostability’s white-label fulfillment to scale profitably. Nic also shares actionable tips on optimizing for AI (LLM.txt, schema, FAQs), clarifies myths (“SEO is dead”), and breaks down the differences between US and Australian SEO markets.

Special Offer 🤩📣

Nicolas is offering a FREE SEO audit for any prospect or client you're considering. Whether you're working with Boostability or not, this is your chance to get actionable insights and recommendations tailored to your needs. Don't miss out on this opportunity to elevate your SEO strategy.

Claim your free audit now and start seeing the difference!

👉 Get started here: highlevelexperience.com/boostability

About Nicolas Padilla

Nicolas Padilla is Director of Business Development at Boostability, an SEO provider with 15+ years in the game, serving agencies globally via white-label partnerships. He’s trained teams across 15 countries, built strategic partnerships on three continents, and helped thousands of SMBs grow via search. Known for simplifying SEO, building trust before the sale, and creating scalable systems for agencies.

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:03:00] The Biggest Myth: "SEO is Dead" - Nicolas discusses the common misconception that SEO is dead and emphasizes the ongoing relevance of SEO fundamentals.
2. 👉 [00:04:00] US vs. Australia SEO Landscape - Nicolas compares the SEO landscape in the US and Australia, noting Google's dominance and the differences in competition and ranking ease.
3. 👉 [00:07:00] Defining Good SEO - Nicolas breaks down what constitutes good SEO, covering on-page, off-page, and technical aspects, and emphasizes the importance of user-first optimization.
4. 👉 [00:16:00] SEO Timelines and Expectations - Discussion on realistic timelines for SEO results, with Nicolas explaining that most clients can reach page one within six to nine months if done correctly.
5. 👉 [00:20:00] SEO Reporting and Client Retention - Nicolas highlights the importance of transparent reporting in retaining clients, detailing what should be included in monthly reports.
6. 👉 [00:32:00] SEO and AI: Embracing Chang - The conversation shifts to the impact of AI on SEO, with Nic explaining how to optimize for AI-driven search and the importance of LLM.txt and schema.
7. 👉 [00:44:00] White-Label SEO and Scaling with Boostability - Nicolas explains Boostability's white-label SEO services, how they help agencies scale without hiring, and the benefits of their proprietary Launchpad platform.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/how-ai-is-redefining-seo-and-what-you-need-to-do-right-now
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com

80 - Why Focusing on the Right 5% Can Transform Your Sales

Vit sits down with 20+ year sales leader and HighLevel power user, Bryan Higgins, to unpack what’s working in outbound right now and how agencies can build a white-label, revenue-driving outreach service inside HighLevel. Bryan shares how his team integrated LinkedIn automation, AI research and copy, data enrichment, and two-way messaging directly into HighLevel’s conversations—so agencies can sell, fulfill, and scale outbound without duct-taping tools

From social listening to hyper-personalized first lines, Bryan breaks down current best practices for LinkedIn and cold email, how to size your total addressable market, stay compliant with LinkedIn limits, and package this into a high-margin offer your clients will love. If you’re ready to move beyond “post and pray” into predictable pipeline, this one’s for you.

Special Offer 🤩📣

Get Bryan’s free LinkedIn Outreach Pack with 25 prompts, strategy tips, and an AI-powered LinkedIn profile audit. Plus, learn about the First-100 Agency program to see if you qualify for exclusive benefits. Go to aiwhitelabeloutreach.com/hlexperience

About Bryan Higgins

Bryan is a career B2B sales operator turned HighLevel agency owner. After years building outbound systems for enterprises and agencies, he co-founded AiDA Sales Systems and launched an AI-powered, white-label outreach platform that brings LinkedIn automation, enrichment, and AI copy directly into HighLevel. He and his team also run a school community that teaches agencies how to sell and fulfill outbound profitably—DIY or done-for-you.

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:02:00] The Shift from Inbound to Outbound - Discussion on why Bryan shifted focus from traditional inbound methods to outbound strategies, emphasizing control over the pipeline and the evolution of B2B sales.
2. 👉 [00:04:00] Building Outbound Systems in HighLevel - Bryan explains how his team integrated LinkedIn automation, AI research, and data enrichment into HighLevel, creating a seamless outbound machine for agencies.
3. 👉 [00:09:00] Personalization and Social Listening - The importance of personalized outreach using AI and social listening on LinkedIn to increase engagement and connection acceptance rates.
4. 👉 [00:18:00] Sizing Your Total Addressable Market (TAM) - Bryan discusses how to determine the size of your market and the importance of having a large enough TAM to justify outbound efforts, particularly on LinkedIn.
5. 👉 [00:25:00] LinkedIn and Cold Email Strategies - Exploring the benefits of using LinkedIn and cold email in tandem, and how to effectively manage outreach without overwhelming prospects.
6. 👉 [00:33:00] AI and Data Enrichment in Outreach - How AI and data enrichment are used to tailor outreach messages and improve lead scoring, ensuring that the right messages reach the right people.
7. 👉 [01:04:00] Practical Implementation and Offer Packaging - Vit and Bryan discuss how agencies can package and sell outbound services, using HighLevel as the core platform to manage and scale these efforts.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/why-focusing-on-the-right-5-can-transform-your-sales
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com

79 - How Simple Wins Can Make or Break Your Onboarding Success

Vit sits down with Mailbox Power’s executive duo, Turner Leslie and Chief Strategy Officer William Grader, to unpack how agencies and SaaS founders can automate retention, referrals, and high-touch client experiences by blending HighLevel workflows with personalized direct mail and strategic gifting.

From ClickFunnels to HighLevel, Turner shares lessons on onboarding and “quick wins” that accelerate adoption and reduce churn. William breaks down Mailbox Power’s tech under the hood—dynamic personalization, merge fields, image swapping, and trackable QR codes at scale—plus smart automations that make offline touchpoints as measurable and agile as digital.

They also dive into real-world plays: welcome kits for high-ticket programs, birthday/anniversary drips, “shock-and-awe” gifts, and data-backed prospecting that turns cold mail into booked appointments. Stay to the end for an exclusive 90-day offer for HighLevelers to test-drive Mailbox Power inside your GHL stack.

Special Offer 🤩📣

Test Mailbox Power for 90 days and plug it straight into your HighLevel workflows.

Pro Gifting Plan – $225 or Executive (Wholesale) Plan – $449 for 90 days!

To take advantage of this special offer and to book your onboarding session visit: https://www.highlevelexperience.com/mailboxpower

About Turner Leslie & William Grader

Turner Leslie - Head of Client Relations, Mailbox Power

Former ClickFunnels onboarding/retention lead and affiliate team member working closely with Russell Brunson. Relationship-builder with deep roots in the ClickFunnels community, now focused on helping agencies and SaaS brands scale personalized client engagement.

William Grader - Chief Strategy Officer, Mailbox Power

Grew a marketing agency to $40K MRR, launched SaaS Coaching Academy, and has been building in HighLevel since 2019. Oversees strategy, onboarding, and the entire GHL CRM stack for Mailbox Power; specializes in data-driven direct mail, automations, and performance marketing.

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:01:00] The PRRRR Method Explained - Turner discusses the PRRRR Method (Prospecting, Recognition, Retention, Reputation, Referrals) and how it encapsulates Mailbox Power's approach to helping businesses automate client engagement.
2. 👉 [00:03:00] Importance of Client Retention - William emphasizes the significance of client retention over acquisition, explaining how retaining just 10% more clients can significantly impact revenue growth.
3. 👉 [00:05:00] Turner’s ClickFunnels Experience - Turner shares his journey with ClickFunnels, focusing on onboarding and retention strategies that can be applied to SaaS businesses using HighLevel.
4. 👉 [00:11:00] William’s HighLevel Journey - William recounts his experience in the SaaS space, his introduction to HighLevel, and how he scaled his business using webinars and strategic partnerships.
5. 👉 [00:24:00] Personalization and Automation at Scale - William explains Mailbox Power's capabilities in dynamic personalization, merge fields, and trackable QR codes, highlighting how these tools integrate with HighLevel for seamless automation.
6. 👉 [00:43:00] Case Studies and Real-World Applications - Turner and William share success stories, including a vacation rental firm and a roofing company, illustrating the impact of strategic gifting and direct mail on client engagement and retention.
7. 👉 [00:55:00] Automations and Best Practices - The discussion shifts to the importance of automations in direct mail campaigns, with insights on setting up drip campaigns, birthday/anniversary automations, and the role of list quality in campaign success.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/why-retaining-clients-is-more-profitable-than-chasing-new-ones
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com

78 - Why Saying Yes Faster Changed This Agency Owner’s Entire Business (20 Years of Hard-Won Lessons)

In this engaging episode of the HighLevel Experience Podcast, host Vit Muller sits down with Joel Buhr, the founder of First Direct Marketing. Joel is a dynamic entrepreneur known for his innovative approach to omni-channel marketing and his obsession with the power of "Yes." The conversation delves into Joel's journey from selling natural gas to launching his own successful agency, First Direct Marketing. Joel shares insights into his data-driven strategies, the importance of structured data, and how to navigate the evolving landscape of privacy laws in marketing.

About GUESTNAME

Joel Buhr is the founder of First Direct Marketing, an agency that specializes in omni-channel marketing strategies for niche businesses. With a background in data and a passion for helping businesses grow, Joel has become a leading figure in the marketing industry. His agency focuses on delivering marketing solutions that work, without the fluff, and he is committed to educating clients on the power of data and effective marketing practices.

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:05:00] From Natural Gas to Marketing Agency - Joel discusses his transition from selling natural gas to founding First Direct Marketing. He shares insights into his early career and the pivotal moments that led him to start his own agency.
2. 👉 [00:10:00] Omni-Channel Marketing and Data-Driven Strategies - The conversation shifts to omni-channel marketing and the importance of data-driven strategies. Joel explains how First Direct Marketing uses data to drive successful marketing campaigns.
3. 👉 [00:12:00] Branding and Creativity: The Yeti and the Unicorn - Joel talks about the creative branding of First Direct Marketing, including the story behind the Yeti and the Unicorn. He emphasizes the importance of standing out and engaging clients with unique branding.
4. 👉 [00:32:00] Navigating Privacy Laws and Data Compliance - Joel addresses the challenges of privacy laws and data compliance in marketing. He shares how his agency adapts to these changes and the importance of using privacy-compliant data sources.
5. 👉 [00:40:00] Practical Steps for Implementing Omni-Channel Strategies - Joel provides practical advice for agency owners on implementing omni-channel marketing strategies. He stresses the importance of structuring data and maintaining a strong marketing strategy even in tight economic times.
6. 👉 [00:58:00] The Role of AI in Data-Driven Marketing - The discussion turns to the future of data-driven marketing and the role of AI. Joel shares his thoughts on how AI can enhance marketing efforts without replacing the marketer's role.
7. 👉 [01:02:00] Final Thoughts and Ethical Marketing - Joel concludes with advice for new HighLevel users and emphasizes the importance of ethical marketing. He encourages marketers to focus on real results and maintain integrity in their business practices.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/why-saying-yes-faster-changed-this-agency-owners-entire-business-20-years-of-hard-won-lessons
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com