The Highlight Beauty Podcast

Strategy drives your business decisions, period. In this episode of The Highlight, Jules explains Deco's first three years of strategy, what happened in year 4 when there wasn't a clear strategy, and how COVID has kicked her (and Deco) into a new chapter for the better.

In this episode of The Highlight, Jules tries a new format where she just rambles into the microphone about how she began Deco Miami, and then gives some (probably super obvious) business advice for others thinking about taking the leap into entrepreneurship too.

In this episode of the Highlight, Julianna chats with NYC native nail professional Julie K (@julieknailsnyc) about what's going on with the nail industry in wake of COVID-19. You can check out Julie's new nail art book here: https://www.nailmasterclass.com/shop

Julianna chats with founder Toks Fahm Ajayi of Skot Beaute, (www.skotbeaute) vegan skincare and beauty brand, about how Black-owned brands fit into the larger indie beauty eco-system.

Julianna chats with founder Elizabeth Davis of Shedavi, (www.shedavi.com) vegan hair and vitamin brand, about beauty industry mishaps around race and inclusion including Tarte's 2018 Shape Tape launch. Topics also covered include diversity and influencer marketing, and misconceptions around Black-owned brands.

In the second half of this two part episode, Julianna chats with Nivdarla Anselme of beauty e-tailer Queya Beauty (www.queyabeauty.com/) about hair relaxers and the beauty industry. (Part 2 of 2.)