The #HighlySoughtAfter Talk Show

The #HighlySoughtAfter Talk Show

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The #HighlySoughtAfter Talk Show episodes

  • 34.How to build a global business as a full time mum-Yvon Bock

    Are you looking to start your very own business in 2022 as a full-time parent? If so you will be inspired by this week's episode as my guest built a global business as a full-time mom. 

    Her name is Yvon Bock, a Certified Lactation Counselor, and the founder and CEO of Hegen, a home grown baby products business designed to enhance the breastfeeding experience for both mothers and babies. As a mother of four, Yvon launch Hegen in 2015 and the business has since grown to over 17 markets globally. In 2017, Yvon also won Alibaba 11.11 most Outstanding Performance Award for the Mother and Baby Brand Category, and even our own prime minister of Singapore paid tribute to Yvon and Hegen during Singapore's National Day Rally last year. So if your goal is to start your very own global business as a full-time parent, you'll very much love this episode.

    Also listen out for Yvon's answers to the following questions:

    • Backstory to her business?-02:10
    • How breastfeeding mum feel?-03:30
    • Why is breastfeeding great?- 05:42
    • How did Yvon build a breastfeeding milk bank?- 08:34
    • Why she started the global business?-11:43
    • Yvon walking us through her business ecosystem?- 12:44
    • Initial vision for Hegen?-14:55
    • How did Yvon felt when her idea was copied?-17:29
    • How fast did she bounce back?- 18:21
    • The importance of intellectual property right?- 19:11
    • How personal crisis lead to the birth of Hegen?-21:29
    • About the business?- 26:45
    • The importance of branding and acquiring the trademark?-29:55
    • How much percent of revenue should be dedicated?-33:02
    • What Yvon did right to be highly sought after?-40:14
    • How Yvon created 48 hours in a day in her life?-44:18


    If you want to keep in touch with Yvon, you can reach her on Instagram at @yvonbock

     Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

     Thank you for listening to this episode of #HighlySoughtAfter!

     If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

     I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.



    59 min
  • 33. How to raise $4.5 million from investors for your business or idea – Alan Phua

    Are you an entrepreneur with a great idea, and you're hoping to win over your investors, customers and distributors? If so, you'll love this week's episode as my guest did just that

    His name is Alan Phua, a food tech entrepreneur, and a CEO and Co-Founder of Alchemy Foodtech, a disruptive food and bio-tech start-up who is helping to make meals healthier without compromising on taste. Thus far, they've raised over $4.5 million from private investors and even Enterprise Singapore, a government agency. Within their first year of operation, Alchemy has served over 7.4 million meals and have established relationship with leading food brands, like Boon Tong Kee, the number one chicken brand in Singapore. Gardenia, the number one bread brand in Singapore, and Swee Heng, my favorite number one bakery in Singapore. So if you wanna learn how you can win over your investors, customers, and distributors, while impacting millions, you've got to pay special attention to this foodtech episode.

    Also listen out for Alan's answers to the following questions:

    • If you had to choose a food to describe yourself, which would you choose?-01:16
    • What was the motivation behind doing what you do?-02:45
    • The science behind Alchemy Foodtech?-05:25
    • Why is sugar bad for us?-06:39
    • What Alchemy Fibre does?- 08:09
    • How did you feel when you discovered it?-09:30
    • First tast of success getting the grant?- 12:56
    • Selling a hunch?- 13:29
    • Sugar free cake?!-16:51
    • How do we know if our food has the Alchemy Fiber in it?-19:00
    • Telltale signs to know for Diabetes?-20:51
    • How did you pivot when you after the disaster of the planned launch due to covid?-23:54
    • The loneliness of entrepreneurship?- 25:08
    • How do you overcome doubters?-27:48
    • Next big challenge and milestone?-33:12
    • Advice to entrepreneurs?- 35:00

    If you want to keep in touch with Alan, you can reach him on Instagram at @alchemyfoodtech and @alanphua

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

     Thank you for listening to this episode of #HighlySoughtAfter!

     If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

     I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.



    39 min
  • 32. How to make lots of money while making a positive impact in this world- Mark Leong

    Would you like to 200 times your company's revenue while impacting hundreds and thousands of lives? If you do, you will love this episode as my guest did exactly that.

    His name is Mark Leong and he's known as Asia Juice Guru. And his mission is to make the world a better place by first making the world a healthier place. He started with a simple juice bar, but over time his juice bar grew into a health company that recently surpassed eight figure revenue, in spite of the COVID-19 pandemic. Forbes even named Mark, The Asian Who Challenged The Food Giants. Now, if your goal is to make lots of money in your business, while making a positive impact in this world, this is your episode. Prepare your fresh smoothie juice, and listen to this episode right away.

    Also, listen out for Mark's answers to the following questions:

    • I noticed in every interview and in your videos you always dress up nicely. Why do you always dress up?-00:58
    • Why the name Asia Juice Guru?-07:25
    • Why the interest in juicing?-09:54
    • You started off your business running a simple juice bar and then right now, congratulations you at eight figures. What were some of the key milestones in your journey with these businesses and what were the mistakes and lessons?- 11:58
    • The importance of learning- 20:39
    • How to drive traffic?- 22:13
    • One of the videos on the topic of food education you created went viral with over 3 million views organically in just 2 weeks. How did you do it?- 22:49
    • How did COVID impact your business?-31:28
    • Scaling the business to 5 million?!-39:03
    • What are your missions and what you are doing to make it a reality?- 46:55
    • Tell us about your book?-48:52
    • So what are the worst advice over the years when it come to diet?- 51:03

    If you want to keep in touch with Mark, you can reach him on Instagram at @asiajuiceguru

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.







    1 hr 3 min
  • 31. How to build a profitable bootstrapped startup in 7 days- The DrinkAid Story

    You have a million-dollar business idea but you have very little capital and no business background – can you succeed? 

    Well, the answer is YES if you listen attentively to this interview.
     
    My guests – Solomon Poon and Ryan Foo – founded a company called DrinkAid. They formulated the first alcohol defence against intoxication, flushing and hangovers. Received a a $10,000 funding by their university. Launched in Aug 2020 (in the midst of COVID19 pandemic), broke even within 7 days and now become one of the top three products under the detox category of Shopee. 
     
    Pretty impressive right?
     
    So get ready your favorite alcoholic drink and discover how you too can build a profitable bootstrapped startup in 7 days.

    Also listen out for Solomon & Ryan's answers to the following questions:

    • Solomon – nutritionist. Ryan – law graduate. How did you guys meet? – 1:55
    • How did DrinkAid come about? - 2:57
    • Out of a hundred applicants for the SMU incubator business grant, you were one of few. What do you think were your compelling reasons? - 8:09
    • You spoke about presentation, give us a few tips. What did you learn out of it? – 10:30
    • Did they question you about whether your product has an addressable market? - 10:56
    • Share with us your dynamics – two-person team - 12:27
    • How did you fair launching your business during the COVID pandemic? - 13:46
    • How do you deal with disappointments and setbacks? – 15:21
    • What other challenges did you both face? – 16:13
    • How did you breakeven in 7 days? - 16:50
    • Walk us through how you managed to secure the Mothership interview? - 17:37
    • What were some of the other factors that contributed to your success? - 19:30
    • Talk to us about packaging. Why these two colours? – 20:30
    • You shared the active ingredients. Isn’t that supposed to be proprietary? - 21:43
    • After launch, what is your next marketing strategy besides word of mouth? - 23:19
    • There are many brands trying to tell stores but many fall flat. Why do you think that is? What might be some of the mistakes people are making as they tell stories? - 26:36
    • What were some of the mistakes you made as you launched your eCommerce offering? - 29:09
    • How do you keep in touch with your consumers? - 31:35
    • What’s next for you guys? - 33:05
    • What were some of the future challenges you are dealing with? - 35:33
    • When will the next supplement or bio-hack come about? - 38:18
    • What would be your advice for entrepreneurs listening in? - 38:45

    If you want to keep in touch with Solomon & Ryan, you can reach them on Instagram at @solothesensei & @shrimpy.pd. DrinkAid is on Instagram @drinkaid.co

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    41 min
  • How to build a profitable bootstrapped startup in 7 days: The DrinkAid Story

    You have a million-dollar business idea but you have very little capital and no business background – can you succeed? 

    Well, the answer is YES if you listen attentively to this interview.
     
    My guests – Solomon Poon and Ryan Foo – founded a company called DrinkAid. They formulated the first alcohol defence against intoxication, flushing and hangovers. Received a a $10,000 funding by their university. Launched in Aug 2020 (in the midst of COVID19 pandemic), broke even within 7 days and now become one of the top three products under the detox category of Shopee. 
     
    Pretty impressive right?
     
    So get ready your favorite alcoholic drink and discover how you too can build a profitable bootstrapped startup in 7 days.

    Also listen out for Solomon & Ryan's answers to the following questions:

    • Solomon – nutritionist. Ryan – law graduate. How did you guys meet? – 1:55
    • How did DrinkAid come about? - 2:57
    • Out of a hundred applicants for the SMU incubator business grant, you were one of few. What do you think were your compelling reasons? - 8:09
    • You spoke about presentation, give us a few tips. What did you learn out of it? – 10:30
    • Did they question you about whether your product has an addressable market? - 10:56
    • Share with us your dynamics – two-person team - 12:27
    • How did you fair launching your business during the COVID pandemic? - 13:46
    • How do you deal with disappointments and setbacks? – 15:21
    • What other challenges did you both face? – 16:13
    • How did you breakeven in 7 days? - 16:50
    • Walk us through how you managed to secure the Mothership interview? - 17:37
    • What were some of the other factors that contributed to your success? - 19:30
    • Talk to us about packaging. Why these two colours? – 20:30
    • You shared the active ingredients. Isn’t that supposed to be proprietary? - 21:43
    • After launch, what is your next marketing strategy besides word of mouth? - 23:19
    • There are many brands trying to tell stores but many fall flat. Why do you think that is? What might be some of the mistakes people are making as they tell stories? - 26:36
    • What were some of the mistakes you made as you launched your eCommerce offering? - 29:09
    • How do you keep in touch with your consumers? - 31:35
    • What’s next for you guys? - 33:05
    • What were some of the future challenges you are dealing with? - 35:33
    • When will the next supplement or bio-hack come about? - 38:18
    • What would be your advice for entrepreneurs listening in? - 38:45

    If you want to keep in touch with Solomon & Ryan, you can reach them on Instagram at @solothesensei & @shrimpy.pd. DrinkAid is on Instagram @drinkaid.co

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    41 min
  • 30. How to be a well-loved public figure that stands the test of time - Lin Youyi

    Have you ever wondered what it’s like to be a public figure? Perhaps you’re an entrepreneur or service professional and looking to stand out on video? Or maybe you’re looking for advice on how to build your personal brand and navigate challenges like dealing with public opinions and online criticism. If so, listen very carefully to this episode because my guest is highly qualified to help you!

    Her name is Lin Youyi, she has done public broadcasting, television hosting and even acting. If you’re based in Singapore, you will see her regularly on Mediacorp Channel 8’s Hello Singapore. Youyi has been awarded numerous accolades such as Best News and Current Affairs presenter for Good Morning Singapore. She has also been nominated in the Star Awards’ Top 10 Most Popular Female Artistes.

    Today, Youyi works as a private media trainer for leaders and large companies on helping them improve their presentation and communication skills. So, if your goal is to appear on or leverage the media as part of your branding efforts, pay special attention to this episode!

    Also listen out for Youyi's answers to the following questions:

    • How did you end up in media? Is it something you always knew you wanted to do? - 4:58
    • Who did you bring and why is it symbolic to you? – 8:28 
    • Singaporeans recognise you. We see you on the news and you’ve been doing this for a very long time. What is it like being a public figure? - 15:33
    • Over your career, what were some of the things you did to continually work on yourself? – 22:46
    • How do we apply those learnings every time we do a presentation? - 28:52
    • When we are on camera, how can we command presence? – 30:29
    • What if someone wants to have a more commanding voice with personality? - 34:58
    • For people who are shy or nervous, what advice do you have for them? - 40:34
    • What’s the biggest mistake you’ve made on TV? - 45:39 
    • What are some of the bad public opinions you’ve received before, and how did you deal with it? - 50:42
    • How can we overcome people’s opinions and judgements? - 53:16
    • Would you say we need to keep working on ourselves as part of overcoming people’s opinions? - 54:54
    • What’s the best way for people to reach you or your agent? - 57:00
    • What’s coming up for you in 2022? - 58:47

    If you want to keep in touch with Youyi, you can reach her on Instagram at @you_yi

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.


    58 min
  • 29. How to become top of your field as a creative (the NFT edition) - Patrick Bezalel

    Today I’ve with me a highly sought-after artist here in Singapore. His name is Patrick Bezalel and he’s a Faith-based fine arts artist specialising in digital hyperrealism and acrylic art. Over the last three years as a full-time artist, he has sold over 800 limited edition and original artworks, including to billionaires.

    His works have also been featured in exhibitions in Singapore, Korea, Taiwan, Milan, Spain and Luxembourg. His previous work as a creative director in an agency saw him serving high-profile clients, such as the NBA, and he directed an animation series for Jr NBA on YouTube that garnered millions of views.

    Today, Patrick infuses hyperrealism art, augmented reality, and virtual reality, recently launching his very own Generative NFT art collection. So, if you want to learn how you can become top of your field as a creative in 2021, pay special attention to this episode!

    Also listen out for Patrick's answers to the following questions:

    • Out of all the paintings you have painted, which one best represents you? - 1:21
    • What is your vision as an artist? - 3:49
    • What have been some of your key milestones over your last few years as an artist? - 6:33
    • Do you still remember your first painting that you produced? – 9:45
    • Out of all your art, which one has been the one that has fetched the most, and why? - 10:19
    • What do you think has been one value that has seen you through these 4-5 years as an artist? – 11:39
    • Where do you get your ideas from? And how do you continue to be creative and put so much content out? - 17:56
    • Can you describe your artwork here in the studio, Armour of God - 23:19
    • What gave you the idea of combining augmented reality (AR) with art? – 25:00
    • What gives you the spirit to continually innovate and try new things? – 27:30
    • When you do something new, there can be emotions of weirdness or fear. How do you deal with them? - 30:20
    • Can you explain NFTs? - 34:22
    • You recently launched an NFT collective. What got you started to launch your own? - 36:43
    • Let’s talk about your NFT. What have you created? – 40:14
    • For those who are curious, why should they own an NFT? – 47:30
    • Where can we check out and purchase one of your NFTs? - 51:36

    If you want to keep in touch with Patrick, you can reach him on Instagram at @patrickbezalel

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    48 min
  • 28. How to market your food brand (advice from a MasterChef) - Aaron Wong

    Have you ever thought of starting your own home-based food business? Or maybe even set up your own hawker stall or restaurant? If you secretly say yes, you MUST listen to this episode twice. 

    My guest today was one of the top five finalists in the MasterChef series here in Singapore. Last year during the COVID pandemic, launched his very first hawker stall selling mee hoon kuay and it became a hawker sensation. Long queues, food sells out by 1-2pm, and raving reviews from top local food bloggers. 

    As of this interview, he has already opened four stalls (with two more on the way), so there’s a lot we can learn from him on how we market our food brand.

    Also, listen out for Aaron's answers to the following questions:

    • If you were to describe yourself as a dish, what would you choose? - 1:46
    • What was the very first dish you remember cooking? - 2:33
    • You joined Season 1 of MasterChef. How did it happen? Did you always know you’d join MasterChef one day? - 4:50
    • What was the interview process like? - 7:59
    • When you got selected what was your first emotion? - 10:27
    • How do you mentally prepare for the show? - 13:20
    • You must have a certain talent to appear on MasterChef and become a finalist. Is it because you have a lot of experience with cooking or flair? - 13:57
    • What were the memorable moments for you on the show? - 15:59
    • How did you feel when you were eliminated? - 17:45
    • MasterChef was in 2018 and you started your first hawker stall in 2020. What did you do in the gap between? - 20:35
    • Why mee hoon kuay? - 25:07
    • Tell us about your hawker stall Jiak Song. When can we find them? - 28:24
    • You are a hawker sensation. Long queues, top food bloggers, selling out early. What’s your secret sauce? - 31:11
    • Are there any other factors that are important when it comes to marketing your food brand? - 33:56
    • What’s the thought process behind the store décor, the utensils, and the visuals? - 36:21
    • Do you think food brands need to think about the emotions that they want to generate when people eat their food? - 38:24
    • What’s happening in the Hawker scene now? - 40:52
    • How does it benefit the Hawker when things become more systematic? - 45:00
    • What are some of the frustrations of the local food scene? - 51:38
    • Have you passions of underwater photography and diving played a part in your culinary success? - 1:11:46
    • How about your passion for sharks. You’re a pioneer and ambassador for an anti-shark finning campaign with people like Jackie Chan and Maggie Q. Tell us about it - 1:15:10
    • Tell us about your two books - 1:24:02
    • Everything you touch seems to grow. Your photography, featured in BBC. Your shark campaign grew to a global phenomenon, then you cooking got you into MasterChef and now you have 6 stores. Is there one thing that you have that allows you to have that midas touch? - 1:27:12

    If you want to keep in touch with Aaron, you can reach him on Instagram at @aaronwong.sg. You can also reach Aaron's hawker stall Jiak Song (and  on Instagram @jiak_song.

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    1 hr 25 min
  • 27. How to build an online community in your niche – Ivan Kuek

    Building an online community is a great way to attract like minded people to you. It is also an amazing way to learn from others and reach out to higher profile people you want to connect with. Brands will also want to work with you and your tribe, and it helps you to build your personal brand, which will inevitably help with your business.

    So if you want to meet high profile people, you enjoy learning from smart, interesting people and you have a heart to serve and solve problems, you will love today's conversation.

    My guest is Ivan Kuek, he is a content creator and community leader of three local communities, SGIG, The Social Running Club, and Photo Logue, which combined have over 17k members on Instagram and have connected thousands of people on the topics of photography and fitness. He has also featured by brands like Apple and has collaborated with Lululemon.

    Remember to stay all the way to the end as I’m going to ask him the million-dollar question on how he got these big brands to work with him.

    Also, listen out for Ivan's answers to the following questions:

    • What led you to start a photography and fitness community? – 0:48
    • Let’s talk about the first community you started, SGIG. How did that come about? - 1:46
    • You’re a passionate photographer who is passionate about taking photos. What motivated you to want to start a community around it? - 3:52
    • We know as entrepreneurs and businesspeople that there is value in building a community. What’s your take on it? - 6:28
    • We have listeners who are in financial advisory, real estate and network marketing and they understand the value of having a community. How can they go about starting one. Does it have to be about our work? - 10:35
    • What does it take to be a community leader? - 18:07
    • How has helping others with your communities helped you looking back? - 20:28
    • As a community leader, do you think being extroverted is just as important as bringing people together? - 24:13
    • What are some of the key mistakes people make when building their community? - 27:17
    • How can people who have a community revive their community? - 33:35
    • What tools do you use to manage those communities? - 36:24
    • Looking back over the last 11 years, how has that inevitably contributed back to your business? - 39:31
    • Tell us about this book, Get Connected - 45:27

    If you want to keep in touch with Ivan, you can reach him (and his various communities: SGIG, The Social Running Club, and Photo Logue) on Instagram at @phonenomenon.

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    46 min
  • 26. How to attract and retain high net worth clients through estate planning – Eugene Soo

    Do you want to increase your case size, closing ratio and referrals? If the answer is yes, you will love this episode because my guest, Eugene Soo, is going to show you how he achieved all these by incorporating estate planning into his sales advisory process.

    With ten years in the financial advisory business, Eugene is a well-trusted estate planner and legacy trainer among high-net-worth individuals here in Singapore. He is a member of the Society of Will Writers and holds the title of Charted Financial Consultant, as well as Associate Estate Planning Practitioner, a sough-after certification from the Wealth College.

    To date, Eugene has set up more than 200 family and business trusts, which has led him to win the Top Trust Producer award for multiple years running since 2014 and he has also shared his expertise on mainstream media like Mediacorp, Channel U, and CNA938.

    So, if you want to attract and retain high net worth clients to work with you, pay attention to this episode.

    And listen out for Eugene's answers to the following questions:

    • You started off your career as a financial advisor, and then you became an estate planner. What’s the story behind the switch? – 1:06
    • What is it about the financial advisory business that made you want to enter during your university days? - 2:58
    • In simple terms, what is Estate Planning? - 9:40
    • What questions did your clients ask you when it comes to Estate Planning? - 10:15
    • Why do your clients choose you over other estate planners? – 12:06
    • What does building credibility look like in 2021? – 15:30
    • If I’m only one or two years in the business, how can I show you I’m reliable? – 17:06
    • You mentioned creating intimacy. How does that look like and what are some of the questions your clients love you asking them? – 17:54
    • Tell us about self-interest in your formula - 20:38
    • How different is your service from private bankers? - 23:07
    • How do you define high net worth? – 25:27
    • Let us in on the high-net-worth clients. What are they like? – 26:12
    • How can financial consultants start incorporating estate planning into their sales advisory process? - 30:28
    • How can our listeners start getting themselves proficient, or even certified, to do what you do? What are some of the pathways? - 35:25
    • Once they got the information they need, where can they go to get credible information? – 36:44
    • I want to talk about your book, Leaving A Legacy Of Love. Who is it written for? – 38:01
    • How can I get a copy of this book? - 39:54
    • Tell me more about your legacy training for financial advisors – 40:14
    • What would be your best advice for all the financial advisors and consultants for them to be able to succeed in the final sprint? - 43:02
    • What is the one thing that has helped you become highly sought after amongst the mass affluent here in Singapore? - 44:38

    If you want to keep in touch with Eugene, you can reach him on Instagram @eugenesoo. You can grab a copy of Eugene's book Leaving A Legacy Of Love at www.securinggenerations.com.sg/book/

    Eugene's Estate Planning Course (with 90% IBF funding) can be accessed at: www.eugenesooestatetraining.com/ibf-program/

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

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    46 min

About The #HighlySoughtAfter Talk Show

From the publisher's feed

Do you want to become your customers’ first choice? If yes, this podcast is for you! Through heart-to-heart chats with successful entrepreneurs in Asia, you will discover what it takes to stand out…