Episode 9 – In this special episode of The Hill Unscripted, host Bob Kitchen is joined by his father and Maple Hill Golf co-founder Rich Kitchen for a trip down memory lane — and a deep dive into the smart risks and bold purchases that helped shape the Maple Hill legacy.

Rich shares the backstories behind some of the company’s most legendary buys, including:

• 40,000 Wilson clubs they turned into matched sets that funded green redesigns

• $1.3 million in Odyssey putters stacked outside and sold with major success

• 10,000 Tiger Woods headcovers (aka “Frank”) bought for just $1 apiece

• Killer Bees drivers, Pure Spin wedges, blemished Foot Joy shoes, and more

From golf shows to bulk golf balls and surprise deals, the Kitchens explain how taking smart chances, understanding value, and delivering deals built customer trust — and long-term success.

Bob also answers a listener mailbag question about why many golfers are ditching 3 woods for 5 woods. He explains how launch angles, swing speeds, and versatility make the 5 wood a better fit for a growing number of players.

The episode wraps with Maple Hill updates, including:

• Ladies Week Sale running through August 21st with discounts on gear and apparel

• The 17th Annual Pops Invitational fundraiser for Alzheimer’s, happening August 21st and 23rd, honoring Rich’s father and Maple Hill’s roots

This episode is packed with stories, insights, and history from a family business that continues to shape the game — one great deal at a time.

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Season 1 / Episode 8 – In this episode of The Hill Unscripted, Bob Kitchen, co-owner of Maple Hill Golf, welcomes longtime head fitter Richard Phillips for an in-depth conversation about golf gear, fitting, and the business of the game.

Bob and Richard kick things off by recapping the surprising finish at the Scottish Open, where Chris Gotterup beat Rory McIlroy, reinforcing Bob’s favorite theme: golf is hard.

Then the discussion shifts to putter fittings, including a fun story about Bob’s 74-year-old mother Nancy’s fitting session using the Quintic Ball Roll system. Richard explains how tendencies, misses, and even putter acoustics play a huge role in choosing the right flat stick.

The pair dive into brand perception in golf equipment, highlighting how top-quality products from brands like Cobra and Wilson are often overlooked simply due to consumer bias. They also discuss why feel and sound can make or break a player’s confidence with new clubs.

Next up, Bob and Richard explore golf shaft technology and fitting best practices — including how flex, weight, and length affect performance, why online “miracle shaft” claims should be met with skepticism, and why maintaining a fresh swing is key before getting fitted.

They also answer a listener question about mini drivers, explaining how these “three woods on steroids” can offer more forgiveness and consistent contact for many golfers compared to today’s longer drivers.

Finally, Bob announces the 17th Annual POPS Charity Golf Event, honoring his grandfather and raising funds for Alzheimer’s research. The four-person scramble tees off on Thursday, August 21st, with prizes, contests, and giveaways for a great cause.

Whether you’re curious about improving your gear, understanding brand myths, or supporting a meaningful charity event, this episode has it all.

Season 1 / Episode 7 – On this episode of The Hill Unscripted, Bob Kitchen tees up another wide-ranging, no-nonsense look into the world of golf — both on and off the course.

Bob kicks things off with a recap of the thrilling finish at the John Deere Classic, spotlighting the battle between Grillo, Chapman, and Lipsky that had fans on the edge of their seats.

From there, Bob tackles a big question: How many club options do golfers really need? Spoiler alert — not as many as the brands might want you to think. Bob cuts through the clutter, explaining how most major manufacturers now offer nearly identical product lines and how trial > brand loyalty when it comes to finding the right gear for your swing.

He also issues a warning about online reviews, reminding listeners that many are either AI-generated or fake, and that your best bet is always hands-on experience — not hype.

Next, Bob breaks down a myth about driver lofts — and why launch angle, not stated loft, is the real number that matters when dialing in your distance.

On a lighter note, Bob highlights the buzz around Happy Gilmore 2 and the new Callaway limited-edition golf balls and putters inspired by the film — collectible fun for any fan of the original.

Finally, he takes on a listener mailbag question about pace of play, sharing his thoughts on course responsibility, common sense, and how we can all make golf more enjoyable for everyone on the tee sheet.

And don't forget — Maple Hill’s Garage Sale is going strong through July 20, featuring deep discounts and your chance to win a set of Bridgestone 221 CB Irons!

Season 1 / Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen, owner of Maple Hill Golf, unpacks a powerful mix of golf gear insights and business philosophy that define what makes Maple Hill a standout in the industry.

Bob starts with a look at low spin drivers, clearing up the common misconception that less spin is always better. With insights from top players like Scottie Scheffler, Bob explains how optimal spin — typically between 2,200–3,400 RPM — is key to maximizing distance and control.

Next, he breaks down the rise of the mini driver — a new sweet spot between traditional drivers and 3-woods. With shorter shafts and greater consistency, they’re proving to be a strong fit for many players, especially those struggling with driver accuracy.

Then the episode shifts into a deeper conversation about the Maple Hill Golf philosophy: great deals, honest service, and treating customers like family — values passed down from Bob’s father and grandfather. He also details the diverse selling platforms that power Maple Hill, from in-store to simulators, golf shows, and online marketplaces — and the pricing challenges posed by manufacturer MAP policies.

Finally, Bob teases several upcoming events and promotions including:

• A FREE Wedge Fitting Event on Wednesday, July 9 (4–7 PM)

• A Titleist Ball Fitting Day on Wednesday, July 16 (11–5 PM) (appointment required)

• The highly anticipated Garage Sale Tent Event running July 17–20, with massive deals, over 40,000 pairs of shoes, and new mix-and-match apparel offers.

Whether you're looking to improve your game, upgrade your gear, or just love hearing from someone who lives and breathes golf, this episode is a must-listen.

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Season 1 / Episode 5 – In this episode of The Hill Unscripted, Bob Kitchen recaps a powerful moment from the U.S. Open — the inspiring story of J.J. Spaun, who bounced back from a rough front nine (a 40!) to battle his way through the field with a refuse-to-lose mindset and claim his first major win. Bob highlights Spaun’s perseverance and what it teaches us about mental toughness in golf — and life.

Next, Bob dives into the PGA Tour’s manipulation of par, and why the way scorecards are framed can impact fan perception, player narratives, and how we define greatness.

You’ll also hear about Bob’s recent round with Sam Bettinardi of Bettinardi Golf, played just outside the legendary Butler National in Chicago — a behind-the-scenes look at two gear guys swapping stories and shots.

Finally, Bob takes on a hot-button topic: Do more expensive clubs actually make you better? He unpacks the myth pushed by some club fitting competitors and shares what really matters when it comes to performance, value, and finding the right clubs for your game.

From major championship mindset to gear talk that matters, this episode is full of sharp insights and straight talk from someone who’s been in the game for over 30 years.

Season 1 / Episode 4 – Zero Torque Putters, Loft Myths & Father’s Day Deals

In this episode of The Hill Unscripted, host Bob Kitchen welcomes Jesse Post, Maple Hill Golf’s Lead Club Fitter in the Launch Kitchen, for an in-depth look at what’s trending in golf gear and what you need to know.

They start by breaking down zero torque putters — who they’re made for, why so many golfers are curious about them, and whether they really make a difference on the green.

Next, Jesse and Bob tackle the topic of club lofts: how loft affects your yardage gapping, why specs matter, and how some manufacturers tweak the numbers to sell more clubs.

To wrap it up, Bob is joined by Andy Kitchen to share all the exciting deals Maple Hill has rolled out for their Father’s Day Sale. From huge discounts on the latest drivers to special bundles and must-see clearance finds, they’ve got everything you need to celebrate Dad — or just treat yourself.

If you’re passionate about golf and want the inside scoop on gear, performance, and savings, this is the episode for you.

Season 1 / Episode 3 – Championship Fallout, Mud Ball Madness & The Truth About Counterfeit Clubs

In this episode of The Hill Unscripted, Bob Kitchen recaps all the buzz coming out of last week’s 2025 PGA Championship at Quail Hollow — including his take on the field, course setup, and how Scottie Scheffler’s dominance is cementing him as the man to beat in major championship golf.

Bob also breaks down the heated “Mud Ball” controversy that had players and fans fired up all weekend. From questions about lift, clean, and place to growing frustration with the USGA and PGA, Bob shares his perspective on where the governing bodies go from here and what changes might be on the horizon.

Finally, the episode shifts gears with an important heads-up for golfers everywhere: counterfeit clubs are still out there — online and even in local shops. Bob shares tips on how to spot fake gear, what red flags to look for, and how to make sure you’re getting the real deal.

If you love major golf, gear talk, and no-BS insights from someone who’s been in the industry for over 30 years, this is an episode you don’t want to miss.

Season 1 / Episode 2 – Naming The Podcast & Shaping The Story

In this episode of The Hill Unscripted, Bob Kitchen dives into the submissions for the podcast’s name — from the funny to the fantastic — and reflects on the creative (and sometimes hilarious) suggestions that came in from customers, employees, and friends of Maple Hill Golf.

But it’s more than just a naming recap. Bob also shares the vision for the future of the podcast, including the types of stories, guests, and topics you can expect in upcoming episodes. Whether it’s deep dives into the golf industry, personal stories from inside Maple Hill, or unfiltered takes on what really matters to golfers — this episode lays out the roadmap for where The Hill Unscripted is headed.

If you're curious about how the show got its name and what’s in store, this one’s for you.

Season1 / Episode 1 – Meet Bob Kitchen: 30+ Years in Golf and What’s Coming on The Hill Unscripted

In the very first episode of The Hill Unscripted, host and Maple Hill Golf owner Bob Kitchen steps up to the mic to kick things off with a personal introduction. With over three decades in the golf business, Bob shares his journey from growing up around the family business to becoming one of the most respected names in the golf retail world.

You’ll get a behind-the-scenes look at how Maple Hill Golf has grown over the years, the lessons learned along the way, and why now was the right time to launch this podcast. Bob also outlines what listeners can expect in future episodes — from honest takes on the state of the golf industry to guest appearances by employees, family, and industry pros.

Whether you’re a longtime Maple Hill customer or just discovering us, this episode sets the tone for what’s to come. No fluff, no filters — just straight talk from the Hill.