We had a great time talking with pal and local legend Matt Barnes for this edition of the HBAC. We go through the arc of Matt’s career and unearth some great stories and bits of wisdom for people taking the unconventional route through working life.
Risk, Transition, and Making it Go
We talked first about the excitement and intensity that drives a lot of career change. If lucky, it’s a thrilling moment of fulfillment but under stressful conditions it becomes more difficult. Repetition, support, and consistency personally all on top of market conditions and capital requirements makes for a powerful change agent good and bad.
When you’ve finally started the thing and become an expert at all it requires - that’s merely the first step.
Jeni’s Splendid Ice Cream
One of Matt’s first major career stops was Jeni’s - but not the juggernaut they are today.
From his entry point into the company (a spot handwriting sample) through his “recruitment” as a lead sales person for the company (going from 35 locations to over 450), Matt’s run through the early and massively expansion oriented phase of this national company taught him a lot about scale and logistics.
Aside from brute force and a little Charlie Day “can-do” dry ice shipping and in-store sampling were transformative to the business of moving premium ice cream, charging premium prices, and locking in committed buyers and fans.
Tubi Time
With such a pop culture enthusiast in the house our run through Tubi this week was extra enjoyable. Make sure to check out some…SOME…of the following.Tim - Stunt Rock, Electric Dragon 80,000 volts, Terminus
Jordan - Fistful of Dollars, The Good, The Bad, and The Ugly, For a Few Dollars More
Kevin - Discusses Svengoolie Movie Night - Still won’t watch Tubi
Matt - Brings up the Iron Eagle clubhouse (not streaming on Tubi - But IE2 is!) in the context of his next business venture but we also take time to talk the influence of regional cultural icons like Ghoulardi or Big Chuck and Little John
Leisure Club - From Art Space to “Third Place”
From its beginnings in the influential 400 West Rich arts hub - Leisure Club was always an evolving atmosphere. Tapping into mid-century modern aesthetics and nostalgia made for a place that grew into a social, cultural hub the wider scene lacked and that social media or exclusively online spaces could never match.
Barnes is reminded of rooms full of people connecting and colliding over shared memories and a cold beer. The sense that Leisure Club was defining a social scene just prior to the devastating re-adjustment of the Covid-19 pandemic was very real.
Subsequent pivots and re-formats were successful but very different. Vintage brands, merchandise, alternate locations with slight variations on the theme.
All these efforts were adding to the Leisure Club brand and presence but subtracting from Matt Barnes.
The New Style
The group then move into discussion of suburban development and how small owners and entrepreneurs would instantly be better stewards of markets and communities without landlords and developers becoming permanent rent extractors.
Using his own experience, after 17 years of tenancy and more than a half million in rent, Jordan is no closer to owning the location he’s made profitable while other addresses in the same plaza have turned over and over or remained vacant.
He suggests, if a massive tech park can be spun up with 10 year 75% tax abatements at city expense then other models and modes of commercial ownership in traditional sectors could be developed across the city’s neighborhood geography for less.
Jordan concludes, developing commercial land bank and trust models - providing alternate paths to ownership stakes and shared risk financing - would go a long, long way towards providing 21st century Hilliard small business with new, stable growth.
Hilliard’s Rise
We wrap the conversation with more Hilliard talk: The Mill Run renaissance, parks and trails, housing and amenities growth…all emphasizing the point Matt made at the outset. Change is the only constant and communities are not static.
As we have always said at the Beacon the variable that matters is YOU.
Do you know about the bulldozers?The data centers?The scooter laws?Is your life being considered? Your voice heard and honored in council chambers?
Will the next Hilliard be yours?
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