Club Innovators

The History Capstone Hospitality with CEO, Brian Friederichs

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In episode we are joined by Brian Friederichs, CEO of Capstone Hospitality. 

Brian talks about 

  • The origins of Capstone Hospitality 
  • Innovative ways he sold at a club early in his career 
  • What traits he looks for in sales personnel
  • Sales solutions for clubs to implement
  • Selling post covid
  • Strategic Planning
  • The most surprising innovation at Capstone
  • How Capstone helps former athletes
  • How Capstone Hospitality increases membership sales at club throughout North America

    • Time stamps: 

    00:00 Introduction

    03:10 How the idea of Capstone Hospitality started

    08:18 How Brian came up with the name Capstone

    09:20 The early days of Capstone Hospitality

    15:15 What is a membership director?

    17:40 A Focused Approach to Membership Sales

    29:38 The people Capstone Hospitality hires

    35:51 How does a club implement a solution?

    39:22 A better way to do membership sales

    44:05 Sales numbers post-covid

    48:42 Strategic Planning

    50:06 Surprising innovation at Capstone

    52:31 What Capstone Hospitality offers former athletes

    56:30 Why Capstone can increase your membership sales


    ...more
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    Club InnovatorsBy Capstone Hospitality