Club Innovators

By Capstone Hospitality

Welcome to Club Innovators, where we dive into the minds of the leading trailblazers in the private club industry. Presented by Capstone Hospitality, this podcast series features engaging conversation... more

· Business

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FAQs about Club Innovators:

How many episodes does Club Innovators have?

The podcast currently has 3 episodes available.

Club Innovators episodes:

June 01, 2023 We Secret Shopped Your Club!
Club innovators Podcast

Is your Sales Process Up to Par? We secret shopped 100 private clubs across the U.S. and the results were shocking.
In this episode, we discuss the importance of the sales process in membership sales. We analyze recent secret shop of private clubs and highlight the need for changes in the industry. The conversation also delves into the significance of initial interactions with prospects and the impact it has on the overall perception of the club. Tune in for valuable insights and a thought-provoking discussion on the future of membership sales.
00:03:00 Improve sales process for clubs.
00:10:53 Call Prospects Immediately.
00:17:46 Follow-up is essential.
00:23:27 "Experience the club to close."
00:25:36 Don't rely on email sales.
00:30:06 Improve sales process for clubs.

Full video of the podcast at: https://www.youtube.com/watch?v=dwCGL8wEpZA
...more
33min
April 20, 2023 Strategic Planning for Private Clubs
In this podcast episode, Adam Murchison and Brian Friederichs delve into the topic of Strategic Planning for Private Clubs. They discuss various best practices and innovative ideas for effective planning, and also provide real-world examples to illustrate their points. Tune in to gain insights on how to plan strategically for your private club's success.

Watch the podcast on YouTube at: https://youtu.be/V2qTfzbuKd8
...more
23min
February 04, 2023The History Capstone Hospitality with CEO, Brian Friederichs
In episode we are joined by Brian Friederichs, CEO of Capstone Hospitality.
Brian talks about
The origins of Capstone Hospitality

Innovative ways he sold at a club early in his career

What traits he looks for in sales personnel

Sales solutions for clubs to implement

Selling post covid

Strategic Planning

The most surprising innovation at Capstone

How Capstone helps former athletes

How Capstone Hospitality increases membership sales at club throughout North America
Time stamps:
00:00 Introduction
03:10 How the idea of Capstone Hospitality started
08:18 How Brian came up with the name Capstone
09:20 The early days of Capstone Hospitality
15:15 What is a membership director?
17:40 A Focused Approach to Membership Sales
29:38 The people Capstone Hospitality hires
35:51 How does a club implement a solution?
39:22 A better way to do membership sales
44:05 Sales numbers post-covid
48:42 Strategic Planning
50:06 Surprising innovation at Capstone
52:31 What Capstone Hospitality offers former athletes
56:30 Why Capstone can increase your membership sales
...more
1h 1min

FAQs about Club Innovators:

How many episodes does Club Innovators have?

The podcast currently has 3 episodes available.