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The History of the US Bike Business with Arnold Kamler, CEO of Kent International

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Arnold Kamler, CEO of Kent International, discusses the evolution of his family's three generations of the bicycle business from its inception in 1906 to the present day. The journey includes the transition from retail to wholesale, adapting to market trends like racing and mountain bikes, overcoming challenges during the financial crisis and COVID-19, manufacturing in the US, moving it to Europe, then to Chin and then back to the US all the while remaining resilient in a dynamic industry that has now gone electric.

Timeline:

  • 🚴 1906: Arnold's grandfather arrives in the U.S. and opens up his first bike shop in the Lower East Side.
  • 🛠️ Early 1920s: The family moves the business to New Jersey.
  • 📈 1947: Post-WWII, Arnold's father shifts the business from retail to wholesale.
  • 🌎 1950s-60s: The company adapts to changing markets, beginning to import bikes from Europe and then Asia.
  • 🏁 1970s: Kent International experiences a boom with the popularity of racing/road bikes, starting in California.
  • 🚵‍♂️ 1990s: The company adapts to the mountain bike craze and faces the challenges of globalization and competition from China.
  • 💸 2008: The financial crisis impacts the business, leading to strategic pricing and inventory adjustments.
  • 🌐 2010s: Kent International focuses on e-commerce and begins exploring the electric bike market.
  • 📉 2020-21: The COVID-19 pandemic causes a surge and then a sudden drop in demand, impacting inventory management.
  • 🌿 Present Day: Kent International remains a resilient player in the bicycle industry, adapting to current market trends and consumer needs.

    • Other Highlights:

    • 🌍 Global Expansion: Kent International's strategic shift to importing and later manufacturing in China.
    • 🚀 Growth: Significant growth in the 1970s, reaching new heights in the 2000s with major retail partnerships.
    • 🛠️ Manufacturing Innovations: Experimentation with different bike designs and materials, adapting to changing consumer preferences.
    • 🛍️ Retail Shifts: Adjusting strategies to cope with the rise of e-commerce and direct-to-consumer sales.
    • 🚲 Industry Trends: Continuous adaptation to industry trends like electric bikes and changing consumer habits.
      • ...more
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      Ride AIBy Oliver Bruce and Horace Dediu
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