James Bushby is four months into the CRO job at Tuum, and he is blunt about the one thing AI will not do for you: cold-call its way into a core banking deal. He and James Barker get into why complex sales still turn on warm introductions and culture, why the date a bank puts on its decision is almost never the date it decides, and the red flags that say a prospect was never going to buy. Plus a quick-fire round on which channels are actually underrated in 2026.
What we get into
Why AI belongs around core banking, not inside the system of recordWhere AI genuinely speeds up enterprise selling, and where it quietly costs you the dealHow to read the real timeline on a bank's buying decision, not the one written on the RFPThe two red flags that tell you a prospect will be a bad customer long before contractWhy culture outranks a salesperson's black book when James Bushby hiresWhat a quick-fire channel audit says about partners, paid media and events in 2026About the guest
James Bushby is Chief Revenue Officer at Tuum. He started out in the ATM industry, co-founded an independent ATM deployer that went into administration in the 2008 crash, and spent the years after that in large organisations including Mastercard, before moving to Mambu. He joined Tuum in 2026.
Chapters
00:00 Cold open02:02 From ATM entrepreneur to administration in 200807:09 Which size of company actually fits you10:36 Core banking in 2026: fintechs moving in on the banks12:29 The two extremes of core platforms, and where Tuum sits15:09 SaaS, private cloud and the quiet return of on-premise16:56 Partners, direct sales and marketing: what opens doors19:43 Quick fire: underrated, overrated, correctly rated22:23 Is AI in core banking actually a thing?26:46 Where AI helps you sell, and where it does not29:32 Can you speed up a bank's buying decision?34:15 The red flags that make a prospect the wrong customer38:27 Hiring: market knowledge, gravitas, and why culture wins44:30 The biggest mistake of his careerMore from GTM Hive
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