In this episode of The Hodcast, I am joined by Clare Friel, Managing Director of Friel Marketing, for a wide-ranging conversation about marketing, AI, leadership, and legacy in a digital and construction-led world.
We talk about how people and businesses really behave online, not how they intend to. Clare shares her perspective on authenticity without virtue signalling, how leaders should decide when to speak publicly and when to stay quiet, and why clarity and standards matter more than ever as AI reshapes how work is done.
We also explore women in construction and leadership. What is still misunderstood, the pressure that comes with visibility, and why real cultural change only happens when behaviour changes, not when policies are written.
The conversation then moves into performance and growth. How do you define high performance when metrics are easy to track but meaning is harder to measure? How do you balance pace with depth in a world that rewards immediacy? And what responsibility comes with having a voice when digital footprints last far longer than intentions?
We close by stepping back from careers and platforms to ask the deeper question. When titles and metrics are stripped away, what does a good life actually look like, and what is non-negotiable if you want to avoid the regrets of the living?
The Hodcast is a podcast about the work of becoming.
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