The Home Ground

The Home Ground

By Max Shifman and David BasheerBusiness
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The Home Ground episodes

  • 24 | Ameet Bains | How The Bulldogs Are Staying Ahead

    For this episode of The Home Ground, we’re joined by Western Bulldogs CEO Ameet Bains. From his journey growing up in Bendigo to leading one of the AFL’s most progressive clubs, Ameet shares how the Bulldogs are reigniting the West, growing memberships, engaging new communities, and transforming their facilities for both players and fans.

    26 min
  • 23 | John Didulica (Part 2) | Australian Football’s Funding Gap, Pro/Rel & Europe Expansion Play

    In Part 2 of our chat with John Didulica, the Melbourne Victory FC Director of Football goes deep on the structural challenges facing the A-League, from million-dollar pitch costs and government funding gaps to why club models are more fragile than people realise.


    He shares his vision for a true “home of football,” explains why promotion and relegation isn’t a simple fix, reflects on the COVID crisis that nearly derailed the league, and outlines the ambitious project intended to establish a potential Australian foothold in Europe.

    28 min
  • 23 | John Didulica (Part 1) | Football Is Thriving in Australia… So Why Isn't the A-League?

    We sit down with John Didulica to unpack the state of football in Australia. From his journey as a player, lawyer, and player advocate to club executive, John shares sharp insights on why football is thriving at grassroots level yet the A-League faces challenges. A candid discussion on governance, visibility, fan engagement, and what the league must do to grow.


    Stay tuned for part 2 next week!

    19 min
  • Paul McNamee (Part 2) | Time as Melbourne FC CEO, South Melbourne A-League bid and early years of Melbourne Victory | The Home Ground Ep 21

    Part 2 of our episode with Paul McNamee dives deep into the life of one of Australia’s most unique sports administrators. Paul reflects on his short-lived stint as CEO of Melbourne Football Club, his role helping South Melbourne push for a second-division A-League pathway, and his years as an early supporter and influencer at Melbourne Victory. From chasing Jonathan Brown to navigating divided football politics, Paul gives an insider’s view of what it really takes to shape Australian sport off the field.

    24 min
  • Inside the Tasmania Stadium Decision | PHIL REED | The Home Ground Ep 20

    For our final episode of 2025, we’re joined by political strategist and former Tasmanian premier’s chief of staff Phil Reed to unpack the Macquarie Point stadium debate. From governing a small island state to the AFL’s influence and the economic impact of major sporting infrastructure, this episode explores how Tasmania’s controversial stadium decision came to be and what it means for the state.

    31 min
  • Australia’s Biggest Environmental Reform Explained | GRAEME SAMUEL AC | Home Ground Ep 17

    In this episode of The Home Ground, we chat with Graeme Samuel about the massive shake-up coming to Australia’s environmental and planning laws.We explore what’s broken, what’s finally being fixed and why clearer rules and faster approvals can actually lead to better outcomes for both the environment and development.It’s a straight-talking look at the reforms that will shape how Australia grows over the next decade.We also dive into the housing crisis, why supply has completely stalled, how politics, planning systems and bad incentives keep getting in the way and what real change needs to look like.Finally, we unpack what’s holding Australia back and what must happen if we genuinely want more homes, smarter policy and a country that can actually get things done.

    22 min

About The Home Ground

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The business of sport is bigger than what happens on the field.