In this provocative episode, we dive into the complex and often controversial world of data-driven advertising—a system built on our clicks, preferences, and digital behavior.

Author Santiago Duran offers a sharp, honest article to inspire our conversation. The question of how personal data powers the modern advertising machine, enabling hyper-targeted campaigns that promise more relevant experiences for consumers—and better results for businesses. But is this really a win-win? is our focus.

We explore the double-edged nature of data-driven advertising:

• 📊 Is it truly better for users—or just more manipulative?

• 🏢 Does it level the playing field for small businesses—or reinforce the power of tech giants?

• 🔐 What are the ethical limits of personalization, privacy, and consent?

• 💡 Can we design ad ecosystems that are transparent, fair, and still effective?

From cookies to algorithms, from consumer trust to brand accountability, this episode challenges us to think critically about the value exchange behind every ad we see—and what kind of digital economy we want to build.

If you’ve ever wondered whether data-driven marketing serves you—or just sells you—this is a conversation you need to hear.

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In this episode, we explore one of the most transformative economic shifts impacting Latin America today: nearshoring—the strategic relocation of business operations closer to home, particularly to countries like Mexico, Colombia, and Brazil.

Host Santiago Duran unpacks how nearshoring is more than just a supply chain strategy—it's a tectonic force reshaping industries, labor markets, and geopolitical relationships across the region. From manufacturing to tech services, Latin America is becoming an increasingly attractive partner for North American companies seeking agility, resilience, and cost efficiency in a post-globalized world.

But what does this mean for Latin American economies? Who benefits? And are we truly ready?

This episode explores:

• How global disruptions (pandemics, geopolitics, climate) accelerated the nearshoring wave

• The sectors most impacted and how local talent is adapting

• The risks of building economies on shifting ground—and what sustainable growth actually requires

• Why governments, educators, and businesses must align to seize the moment

Nearshoring isn't a trend—it's a seismic shift. And in this conversation, we examine whether Latin America is positioned to lead this new economic era or risk being reshaped by it.

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In this episode, we unpack a provocative article that challenges the current obsession with performance marketing metrics—like clicks, conversions, and ROI—as the sole indicators of success. The author argues that this narrow focus often leads brands to pursue short-term wins without ever establishing a clear direction, comparing it to driving fast without knowing where you're going.

We explore the core message: that a strong, clearly articulated brand strategy—anchored in identity and purpose—acts as a North Star, guiding everything from campaigns to culture. The article warns that while metrics offer valuable feedback, they can’t set the destination, nor can they build enduring brand equity.

The conversation turns to the idea that intentional branding and consistency are what fuel long-term impact. And while great branding can weather weak execution, no amount of clever marketing can rescue a brand that lacks a solid foundation. Whether you're a CMO or just brand-curious, this episode offers a compelling case for stepping back from the data dashboard to ask the bigger questions about who you are—and why it matters.

I love sharing insights, ideas, and experiences that spark conversations and inspire new perspectives. If you've found value in my content and would like to support my work, you can contribute here:

👉 PayPal.Me/santigoat

Your support helps me continue creating meaningful content. Every contribution, big or small, is truly appreciated. Thank you!

In this eye-opening episode, we dive deep into one of the most urgent—and often misunderstood—challenges facing the tech ecosystem in Latin America: the widening gap between the surging demand for tech professionals and the limited supply of skilled talent.

Author Santiago Duran brings a couple of articles that we unpack, telling the real story behind this talent drought, with a candid conversation that explores why so many promising individuals still feel locked out of tech careers, despite the industry's promise of economic mobility and global opportunity. Together we deconstruct three persistent myths that are holding back the region’s tech potential:

• 💡 That tech is only for "geniuses" or a gifted few

• 🚫 That women don't belong or won't succeed in tech

• 💸 That breaking into the field requires unaffordable education

But it’s not all doom and gloom. This episode also spotlights hopeful solutions and bold innovators—from coding bootcamps to hybrid learning models—who are reshaping the narrative and creating accessible, skills-based pathways into tech.

We ask: What would it take to unlock Latin America's tech superpower? And how can we change cultural narratives to reflect the reality that tech isn't just a career for the elite—it’s a lifeline for the next generation?

Whether you're a tech recruiter, educator, or someone thinking of switching careers, this is a conversation you won’t want to miss.

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In this episode, we dive into a recent market analysis exploring the Mexican EdTech landscape—its current size, competitive dynamics, and key players. The discussion centers on TripleTen’s positioning within this environment, highlighting its strengths and the opportunities that lie ahead.

We take a closer look at how TripleTen compares to local and global competitors, examining differences in course offerings, communication strategies, and overall market presence. One standout feature is TripleTen’s job guarantee, which gives it a competitive edge—but the report also emphasizes the need to increase local relevance and brand differentiation in a crowded, noisy space.

To wrap it up, we explore the strategic recommendations outlined in the report for TripleTen to grow its market share and build a stronger foothold in Mexico’s fast-evolving EdTech ecosystem.

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In this episode, we critically examine an article that delves into the complex dynamics of vulnerability, kindness, and generosity in today’s professional world. While these values are often praised as essential for human connection and success, the reality is that practicing them can sometimes come with risks.

The discussion explores the role of psychological safety as a key factor in enabling these qualities to thrive without backfiring. However, the episode also challenges the assumption that psychological safety should be universally applied, questioning its cultural and philosophical limitations.

Ultimately, we seek to strike a balance: How can we create environments where openness is encouraged, but resilience is also cultivated? And what happens when kindness is met with skepticism rather than reciprocity?

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n this episode, we engage in a thought-provoking discussion on an article by Santiago Duran, a clinical psychologist with a background in marketing, who argues that every human relationship is fundamentally a transaction.

Drawing from two key influences, he examines how institutional power, as explored by Michel Foucault, shapes our definitions of “normal” and “abnormal,” and how Family Constellation Therapy reveals the hidden dynamics of order and balance in relationships.

Expanding the idea of transactions beyond economics, Duran explores how reciprocity and mutual benefit—whether emotional or practical—are at the core of all interactions. He challenges the ideal of absolute independence, advocating instead for healthy interdependence and fair exchanges.

Finally, the episode questions whether the push to “humanize” interactions can sometimes introduce biases that undermine fairness and efficiency. By understanding the transactional nature of relationships, could we actually improve the way we connect with others?

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I love sharing insights, ideas, and experiences that spark conversations and inspire new perspectives. If you've found value in my content and would like to support my work, you can contribute here:

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In this episode, we take a critical look at the paradox of modern streaming habits—how consumers ditched cable in search of flexibility, only to find themselves juggling multiple subscriptions and rising costs.

We explore how the battle for titles-per-dollar has shaped the streaming market, with Amazon Prime leading in sheer volume, while content exclusivity forces users to subscribe to multiple platforms like Netflix, Hulu, and Disney+ to access their favorite shows and movies.

Ultimately, we question whether the promise of content freedom has turned into a new form of economic entrapment, as fragmented subscriptions create a complex web of costs just to watch what we want.

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In this episode, we explore the phenomenon of adolescent group dynamics as a transitional space, drawing on Winnicott’s theory to understand its role in identity formation.

This in-between space—bridging the inner and outer world—allows teenagers to experiment with their sense of self, shifting from childhood dependence to adult autonomy. Within these groups, they find a safe environment to test roles, navigate anxieties, and process the inevitable losses and changes of growing up.

We discuss how these social bonds are essential for individuation and socialization, shaping not just personal identity but also emotional resilience. Whether seen as a refuge or a challenge, adolescent peer groups remain a crucial part of the journey toward adulthood.

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In this episode, I share the inspiring story of my older brother, Alfredo Durán, a musician and educator who has dedicated his life to using music as a therapeutic tool. Now working at the National Cancer Institute in Colombia, Alfredo brings comfort to cancer patients through musical improvisation and participatory activities that help humanize medical treatment.

We explore his journey as a multifaceted professional and musician, his deep commitment to emotional well-being, and how music serves as a bridge for connection, support, and healing during life's most challenging moments.

Finally, I reflect on my admiration for his dedication and humanistic approach, showcasing how his work extends beyond the hospital to leave a lasting impact on people’s lives—proving that music, above all, is his most powerful instrument.

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I love sharing insights, ideas, and experiences that spark conversations and inspire new perspectives. If you've found value in my content and would like to support my work, you can contribute here:

👉 PayPal.Me/santigoat

Your support helps me continue creating meaningful content. Every contribution, big or small, is truly appreciated. Thank you! 🙌