I think you know by now that being a business owner isn’t all glitz and glam, even if there are people on social media making it appear that way. Business ownership is full of highs and lows, great and not-so-great, celebrations and challenges, successes and struggles. and it’s important to openly talk about it all and normalize the honest truth about being a business owner. That’s exactly what we’re doing in this episode, so let’s dive in.

"Business can be, and is hard, but it doesn’t have to be hard because you have a choice on how hard you make it and it is 100% dependent on your own mind." - Shawn Mynar

"You can’t stay safe in your comfort zone, you can’t not take risks and have a business. It’s one of those things where we have to reach beyond where our minds want to go and that’s hard." - Shawn Mynar

"It is normal for your business to take a while to get it to the level that you want it to be at. It’s not gonna happen overnight, have patience." - Shawn Mynar

"If you are a perfectionist and you want to let go of perfectionism, become an entrepreneur. You will have to let it go to make anything happen." - Shawn Mynar

FULL TRANSCRIPT BELOW: (please note, transcript was auto-generated so expect errors in grammar, punctuation, and spelling)

In order to have a business, you need to have people pay you for your work, which also happens to be the exact piece of the business puzzle that trips so many entrepreneurs up. The whole idea of selling your products or services feels awkward and uncomfortable, so much so that you often avoid it all together. The key to feeling comfortable and competent with your marketing is knowing what to say and how to say it in a way that people get excited to pay you without you feeling salesy or sleazy. And that's exactly what we're going to do in today's episode. Let's dive in.

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