AI (Artificial Intelligence - not the other AI most horse owners go to...) is here and it's your choice if you are going to use it for good or evil. 

I think we all go through stages of mindest when it comes to getting our heads around ai, and they include;

• fear - is it stealing my stuff, or accessing my bank details secretly?
• denial - it couldn't possibly do anything useful for me...
• resentment - it's going to replace me!
• awe - OMG it can help me with that too? 
• excitement - let's try this, and this, and this and this! 

It's not here to replace us, it's here to help us, and in this podcast I am going to share a few ways you may not have thought of yet to use it to help your productivity. 

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You can find more out about how I help horse business owners on my website www.equinee.com.au 

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Is it a gap in the equestrian business market, or is it just not something people want?

Confronting question I know, but here’s the thing, I come across budding horse business owners all the time that say ‘nobody does this’ or ‘everyone needs this’.

Those things might be true but they are not going to bring you a single cent in sales unless people WANT the thing you’re thinking of selling.

In this podcast I'm going to dive into the steps you need to take to work out how to establish that a new business or product idea is going to work, without throwing it out into the wind and hoping it flies.

You can find more out about how I help horse business owners on my website www.equinee.com.au  

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Recently, I had a big, fat, disaster with my email marketing platform and I really wanted to build a blankie fort, put some fairy lights up, and hide until the end of time, but I couldn't.

I'm going to tell you how I dealt with a disaster that was fairly epic (for the record, not my fault, a system failure) and the lessons I learned along the way, so if you ever have something big happen with technology in your business, you can work through this recovery process without needing to run a power cord to the blankie fort... 

Enjoy today's episode? I'd love it if you could...

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Sometimes, it's not about busting your ass to make more sales, that you probably don't have time to make/pack/send/do the service because you are already flat out.

Sometimes it's about finding the money leaks.

As a business coach, I see business owners scrambling to make more sales, get more bookings, they are trying EVERYTHING, spending HOURS working on their socials, looking for sales and opportunities, and the stress is sometimes too much for them.

So they don't have time or energy to reconcile accounts, to really look at things hard, assess their profit and loss, and to think about their cashflow. To stop and take a step back.

Plus, that isn't fun, or sexy, and it's freaking overwhelming and sometimes depressing to look at all that stuff.

The thing is, if you have money leaking out of your business, making more sales ISN'T going to patch that leak.

It's going to keep leaking out.

And you're gonna be constantly scrambling to try and refill a leaking money bucket.

This week’s podcast looks at all of these things and more. I’m not saying it’s fun to think about it, but it’s 100% necessary!

Enjoy today's episode? I'd love it if you could...

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It’s a harsh fact of reality, prices of things are increasing, and that’s going to affect you as a business. It can feel terrifying to put your prices up, but sometimes, it’s absolutely necessary.

In this episode, I’m going to chat about the ‘mathsing’ so you know whether to put your prices are, and then how to actually do it without giving yourself an anxiety attack…

Enjoy today's episode? I'd love it if you could...

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The golden question.... how often should I post on social media?

So today, I'm chatting about how often you should be posting on social media as an equine business owner, staying consistent, and nailing your messaging.

Enjoy today's episode? I'd love it if you could...

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Need more assistance with your social media planning? With the help of this practical, easy-to-read, printable PDF you’ll find yourself inspired daily to write posts your audience will WANT to engage with. Grab your copy of my 365 day social media prompter now. Head to https://equinee.com.au/365-day-social-media-prompter/

Getting hacked on social media has become the number one fear for small business owners. It can be crippling. 

And as many times as I remind people to do everything to secure their account, it's not until you get hacked that you realise how important all that stuff was. 

So today, I'm chatting about how to protect yourself as best you can, and ways to try and resolve problems if they arise. 

Enjoy today's episode? I'd love it if you could...

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Finding a negative review popping up about your business can be stressful on so many levels. 

Did you do the wrong thing? Is the customer being unreasonable? What if people see it and nobody every buys from you again? (hint - that isn't going to happen)

In this episode, I'm chatting about how to effectively deal with any kind of negative feedback, reasonable or not. One bad review isn't going to tank your business, and there's ways to manage any fallout you may be concerned about. 

Enjoy today's episode? I'd love it if you could...

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You need to have an idea of the importance SEO (Search Engine Optimization) has on your business! There's no escaping this, even if you are planning to outsource this part of your business to someone else. Understanding SEO on even a basic level will show you just how valuable it is and will ensure you prioritise it for your business.

Whilst our social media platforms and our paid ads do a lot of the work in promoting our business and out website, SEO addresses that one avenue your ideal clients are going to use over and over to find that very thing you can offer them.

In this episode, I'm delving deep into SEO, knowing your ideal client, keywords, and SO much more.

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Andy Ide is the Founder and the initial programmer of HorseRecords - the 
fast and easy way to record all your horse information. From recording performance, veterinary, farrier, feeding, dentistry, chiropractic, serving, foaling dates, pedigree and progeny.

In this episode, Andy chats about who can use horse records, what to expect inside the app, why the software is different and more!  

Andy has kindly offered 20% off for listeners. Use code MELODY20 on checkout at www.horserecords.info/pricing/.

Enjoy today's episode? I'd love it if you could...

Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!