The House of CEO

In this episode of The House of CEO, I sit down with Santana Ridgell, esthetician and owner of Lucid Skin and Beauty Boutique, to talk about her journey into entrepreneurship and what it has taught her about freedom, finances, and building a business that actually supports your life.

Santana shares how motherhood helped shape her decision to become an entrepreneur, how she built her business during the pandemic, and the role social media and education have played in growing her clientele.

We also talk about the side of entrepreneurship that doesn’t always get discussed: comparison, overworking, financial habits, knowing when to slow down, and remembering why you started in the first place.

In this episode, we discuss:

• Santana’s journey from the Navy to the beauty industry and entrepreneurship
• Building Lucid Skin and Beauty Boutique
• Creating a business around freedom and family
• Navigating social media, marketing, and comparison
• The importance of financial clarity and accountability
• Representation and education in the esthetics industry
• Redefining success around peace, freedom, and the life you actually want
  
  

Connect with Santana

Website: lucidskinbeautyboutique.com

Learn more about the House of CEO

Link: House of CEO

In Part 5 (AND the last part!) of my 10 Years of Entrepreneurship series, I’m sharing why the next level of business is sustainability.

This last episode is about building a business that supports your life, protects your energy, and can actually be sustained for the long term.

Learn more about my services, resources, and upcoming events.
nacondramoran.com

In Part 4 of my 10 Years of Entrepreneurship series, I’m sharing what it means to outgrow the business that built you.

Sometimes a service can still be profitable and familiar, but no longer fit who you are becoming. This episode is about honoring what got you here while making space for what comes next.

Learn more about my services, resources, and upcoming events.
nacondramoran.com

In Part 3 of my 10 Years of Entrepreneurship series, I’m sharing why every yes has a cost.

From clients and offers to marketing and collaborations, every opportunity requires time, energy, and capacity. Sometimes the best way to grow is not to add more, but to protect what is already working.

Be the first to know when doors open and receive updates on upcoming opportunities.
Join The House of CEO Waitlist

Connect With Me

Learn more about my services, resources, and upcoming events.
nacondramoran.com

In Part 2 of my 10 Years of Entrepreneurship series, I’m sharing one of the biggest lessons I’ve learned: making money and building wealth are not the same thing.

We hear so much about revenue, but not enough about keeping, saving, and investing what the business earns.

Join The House of CEO Waitlist

Visit nacondramoran.com to learn more.

This is a series of short episodes sharing some things I’ve learned from the last 10 years of being in entrepreneurship!

Here is Part 1!



Join The House of CEO

Join me over on Substack

Discover our offers and services at www.nacondramoran.com

S Corporations are one of the most glorified business decisions on social media but are they actually right for you?

In this episode, I break down what an S Corp really is, why everyone thinks they need one, and the truth behind the tax savings.

Because the reality is:

Becoming an S Corp isn’t a “level up”....it’s a strategic decision.

And if you make it too early, it can actually cost you more.

This episode shares the pros you of course hear everywhere, but also the compliances that you as the CEO must also know. 

Discover our offers and services at www.nacondramoran.com

Stay connected with us on social media: 
 Instagram: @nacondra.moran

In this episode, I am reflecting on the relationship between motherhood and entrepreneurship. 

For me, motherhood has changed the way I have thought about work, time and financial stability. 

As a business owner and mother, you may find yourself holding multiple desires at once: wanting to build something meaningful, provide financial stability, and still be present. 

In this episode, I talk about my journey into entrepreneurship and how becoming a mother reshaped the way I thought about work, success and sustainability, including the quiet tension you may experience trying to hold it all at once. 

Resources: 

• Stay tuned for upcoming workshops. More details coming soon at www.nacondramoran.com
• The House of CEO: https://nacondramoran.com/house-of-ceo/

There’s a misconception in entrepreneurship that once you become “profitable,” everything settles.

But I’ve worked with women making multiple six figures who still:

•Avoid logging into their bank accounts

•Panic during tax season

•Feel inconsistent in their pay

•Don’t have a cushion

•Overwork to compensate for financial anxiety

Profit is a number.

Peace is a system.

In this episode, we’re unpacking the gap between the two.

Resources mentioned in the podcast episode: 

1. 50-30-20 Money Framework - https://the-50-30-20-framework.teachery.co/access
2. The House Of Ceo Waitlist - https://nacondramoran.com/house-of-ceo/

In this episode of The House of CEO Podcast, I’m getting real about what it looks like to step back in business without losing the momentum you’ve worked so hard to build.

I’ll walk you through:

• The signs that it’s time for a reset (and how I’ve noticed them in my own life)
• Why “momentum” doesn’t always mean more clients, bigger teams, or more launches
• How to audit your business for what drains you versus what lights you up
• Practical ways I create space, like seasonal breaks, reworking my calendar, and leaning on my systems
• The mindset shifts that help me protect both my peace and my profitability

I believe our businesses should serve our lives, not the other way around. And sometimes the most powerful move you can make as a CEO is to pause, breathe, and reset so you can move forward even stronger.

• Catch the Big Beautiful Bill Webinar replay + simplified PDF breakdown: https://exceptionaltaxservices.thrivecart.com/the-big-beautiful-bill-breakdown/
• Join my Inner Circle Substack: nacondra.substack.com
• Explore my services: exceptionaltaxservices.com
• Follow along at nacondramoran.com