hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

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The Hubcast Podcast Episode 063

 

 

 

 

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Show Notes:

HubSpot Strategy

How to Effectively Crowdsource Content From Your Entire Organization

This week we talk about buy-in and getting your entire organization to help with your content creation efforts.

We share how, as a savvy content marketing manager, you should make sure to have the right conversation with each of your team members.

HR will look at content creation differently than sales, as will sales look at it differently than marketing.

Also, it is important to define your writers, actors, and speakers for best crowdsourcing opportunities.

Here is a great HubSpot article you may find helpful.

HubSpot Agency Spotlight

Kula partners

Reason for Spotlight: KULA PARTNERS BECOMES CANADA’S FIRST HUBSPOT PLATINUM AGENCY

You can read an article on this topic on the Kula website.

You can also simply visit them on their website at http://kulapartners.com.

Want to dig a little deeper into Kula?

Here is a great interview with co-founder Jeff White from the Inbound Agency Journey podcast.

HubSpot Updates

Clickmap Visualization in Email Post-Send Pages

Introducing a new way to view click performance in the email post-send page. In addition to the ranked clicks chart, users can also now view performance in a click-map visualization showing click rates for links as they appeared in the email.

The new clickmap visualization gives you a new data point: where in your emails people are clicking on links. This is huge in providing actionable insights – do they prefer links at the top, middle or bottom? Image CTAs vs. text CTAs? Does certain messaging work better?   

To see clickmaps in action, open up an email that you’ve sent, and navigate to the “Clicked’” section of the Performance tab. Scroll down to the “Clicked Links” section, and you’ll see the clickmap beneath the ranked clicks chart.

The top 3 links are designated by “1, 2 or 3” next to the click rate. Hover over each link to see important details (the number of clicks and the URL).    

Only emails sent after 8/4 will have clickmaps. For emails sent before this feature was created, the following message will appear:

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});

hbspt.cta.load(217468, 'f92b778c-1dd7-4724-9e60-11be427415dc', {});